Why it’s worth working with freelancers
After the economic crisis the whole system changed and it will never get back to what we used to know. That is a given fact, proven times and times again. Adapting to this new reality, that came with its pros and cons, business owners had to change the way they were thinking prior and enjoy the new possibilities it offers. For instance, really experienced people that decided to go on their own and try being freelancers or digital nomads or small entrepreneurs.
What does a business owner or a manager win by collaborating with freelancers instead of full-time job employees? We gathered some major points one should definitely take in consideration
Experience and affordability, working hand in-hand
While hiring a full-time employee comes with a lot of responsibilities and financial and legal hustle, outsourcing part of your services to freelancers offers the company the possibility to pay a smaller fee compared to one offered to a company or a full-time employee, for a more experienced, professional personal. A freelancer working remotely doesn’t have to meet lots of overhead costs. Additionally, freelancers generally cover their own health care and other such benefits.
Moreover, they worked on a variety of different businesses from diverse locations, which makes them really valuable in insights and know-how. Each client or job adds more experience to their craft, bringing more skills to their ever growing arsenal.
Flexibility in projects and in hours. As most of the freelancers choose this type of professional life due to the flexibility it offers them in arranging their time as they consider fit, choosing the projects they take on, it also offers them the flexibility in their approach to you, the business owner or company representative. The freelancer will be able to work, without complaining, at hours that the employees wouldn’t consider fit. At the same time, don’t forget that you can always choose to work with a freelancer that lives miles and continents away, therefore the flexibility running higher. Frankly, the main reason why many freelancers have opted to freelance is because they love setting their own working hours.
Derived from the previous point, choosing a freelancers also comes with more freedom, both for you and the freelancer. Instead of engaging a full-time member of staff, you can conveniently work with an external resource person on a need basis. Engaging a specialized freelancer only project based or on a limit period of time will prove to be cost-effective and very lucrative.
Fast and great quality
For a freelancer the reputation is one of the main assets he / she possesses, therefore they will always be motivated and show a lot of initiative and interest in the project, doing a fast and great work, every time. They fully understand that it’s in their best interest when they remain reliable and exceed your expectations.
Adapting better to new trends and technology
As a freelancer one must always be up to date with the latest technology and not be surprised by almost anything in their field. Moreover, being an expert also brings the need to always learn, get more expertize and better oneself. Qualities that the employer will receive every time they contract a freelancer, without having to invest in employees’ specialization, workshops or other types of training.
Good experts in specific tasks
When looking for a particular skill or having a special need, a professional freelancer specialized on a certain field is the perfect answer to one’s problem. Your project only has to gain from this collaboration.
Their understanding of small and medium businesses
Freelancers understand better the way the small and medium businesses function and are able to offer them the right solutions to their problems and help them grow. Because they often work on start-up projects they pick up a lot about how to build start-ups properly and how things ought to be done. Agencies tend to work with bigger clients or established SMEs whereas the freelancer is more of a natural fit. After all becoming a freelancer is like starting your own business in many ways.
Inspiration at its best
Working remotely, from the middle of the forest, in top of a mountain or on the beach, wearing want makes him comfortable and not an “work outfit” makes the freelancer be a more inspired and creative person. And that will only benefit the work you are doing together.
Happy client, happy freelancer
Each time a project is finalized successfully and the client is happy, so is the freelancer that knows a good review will help him along in his career more than if he would have been just an employee.
The ways the digital and the technology are changing the OOH
source: Screen Media Daily
Digital out-of-home is no longer standing by and being just a follower or a passenger. It has changed the face of outdoor advertising – and the future’s looking bright for this medium. According to the Advertising Association/Warc Expenditure Report, quoted by Campaign, DOOH claimed a 31% share of total out-of-home adspend in 2015 – set to rise to 40% in 2017. And PwC predicts that DOOH advertising revenues will overtake traditional spend in 2020, growing at a rate of 15% a year for the next four years.
“It’s no surprise, then, that in a 2016 Ocean survey of executives from media agencies and outdoor specialists, 86.3% identified DOOH as having the biggest growth potential over mobile, video on demand and other media channels. That growth is being fuelled by a rapid expansion of DOOH inventory, new technologies and innovative creative that plays to the medium’s strengths,” added the famous advertising magazine.
Taking a look at the Romanian situation, several major industry specialists agree that the main international trends are around digital OOH media. More and more of the OOH trades will go programmatic, following the development of more advanced markets where programmatic OOH is already a norm. Moreover, it’s very likely that the virtual and hologram revolution which began this year, fueled by large international technology players like Google, Facebook and other mobile technology firms, will be the beginning of a significant new trend in OOH reality, overlapping with a virtual reality experience.
The advantage that digital OOH has over traditional OOH is that one can better control the programmatic process, granting more flexibility in everything, from planning to the display of ads at a specific moment, in a desired context, to a desired audience.
Another big trend in the OOH industry nowadays is that OOH programming will help DOOH to grow faster than expected. Moreover, programmatic advertising doesn’t belong to only one media channel; it can be extended from online and mobile to other media, like TV, radio and OOH. And all media must be very well measured in order to be traded in a programmatic way.
More trends and influences that the marketers must watch for in DOOH are:
The number of digital screens will increase significantly due to several factors, including the significantly lower cost to produce LED screens.
source: Digital Signage
New developments in hyper-targeting. OOH planning systems are integrating with data sources including mobile carrier data, online browsing behavior and shopper purchase records. Marketers will be able to utilize OOH to target micro-specific segments on the move.
Real-Time OOH trading will steadily increase, as more OOH vendors integrate inventory into demand-side-platforms. The format’s ability to target consumers in real-time based on previous location histories has led to automotive, travel and retail advertisers dipping their toes in the water. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
source: Bell Media
OOH will become more intelligent as forward-thinking brands take advantage of developments in Internet-connected screens, facial/object recognition and external data feeds. A convergence of art and science will lead to OOH creative that self-optimizes based on how people react. Dynamic content triggered by data feeds already allows advertisers to change creative in real-time based on external conditions including CRM data, weather, sports scores, traffic and social media sentiment.
Beacon adoption will grow, focused on analytics. Smart marketers will utilize Bluetooth Low Energy Devices (beacons) for data collection to gain a better understanding of their customers’ in store behavior. Large retailers already have rolled out beacons across their network of stores; this provides a wealth of valuable data such as popular products and aisles, with the ability to track store promotions right to the register.
Targeting drivers. Car manufacturers are the early adopters of smart billboard technology. In partnership with OOH Media, Porsche launched the world’s first interactive billboard campaign in Australia in January 2015. It used image recognition software to detect Porsches and display a company ad saying, “It’s so easy to pick you out in a crowd.” Lexus followed suit later in the month with a similar but more sophisticated Australian ad campaign. It used an algorithm to match vehicle information with environmental information, such as local traffic and weather conditions, to generate 80 variations of the same ad.
Porsche is teaming up with video surveillance software manufacturer Milestone Systems and IBM Analytics to deliver targeted billboard ads to specific vehicle models on their way to Australia’s Melbourne airport. These smart billboard software applications do not yet identify specific drivers, but Sydney University of Technology professor Jim Macnamara says that is coming soon.
In the United States, some smart billboard ads are targeting drivers based on speed. For instance, in 2014, Cisco used a billboard near San Francisco International Airport to promote its Cisco Live event by delivering messages of varying length, with faster drivers getting shorter messages.
OOH will be a core part of social and mobile strategies, and we will see more campaigns with OOH as a centerpiece. Coca-Cola launched an integrated digital campaign in Times Square as an extension of its hugely successful “Share a Coke” campaign, incorporating large digital billboards, Google search data, mobile and a socially activated call to action.
OOH will start being recognized as a direct response medium. As cardless payments including mobile payments gain traction with merchants, consumer usage will increase beyond early adopters. This boom in contactless “card-free” mobile payments is forecast to more than double this year, and over the next five years, U.S. mobile payments alone are forecasted to grow from $52 billion in 2014 to $142 billion by 2019 (Forrester). OOH will increase its relevance along the consumer journey; a format perceived primarily as a brand-awareness driver can now become an instrument in driving real-time purchase.
“OOH offers audience reach opportunities unsurpassed in the media landscape, particularly reaching young and upmarket audiences. The blurring of media boundaries, epitomised by the digital OOH landscape and the rise of mobile, should offer smarter solutions to brands feeling the pinch or exploiting consumer sentiment opportunities, particularly those targeting millennial audiences and expecting an immediate response,” concludes talonoutdoor.com.