BMW’s awarded metaverse, Adidas launching NFTs and more top news in tech
BMW won a Webby Award for its Metaverse
We are proud to announce that BMW, BRAND MINDS event’s Innovation Partner has been recognized at the 2022 Webby Awards for Joytopia, the company’s Metaverse!
Congratulations to BMW for winning the 2022 Webby Award for Technology Virtual & Remote with Joytopia, BMW’s metaverse!
Joytopia is the world where BMW thinks out loud about the future: https://t.co/vNmXeeWtkI@BMW @bmwromania @TheWebbyAwards pic.twitter.com/MCNtjB3HeZ
— BRAND MINDS (@brand_minds) April 28, 2022
Pixy, your friendly flying camera produced by Snapchat
Pixy, the pocket-sized, free-flying camera is Snapchat’s newest video and audio recording device.
It can float, orbit, and follow wherever you lead, without a controller or any set-up.
In Snapchat, shoppers can try on outfits using AR
Snapchat is offering consumers new places to shop using AR, both on and off Snapchat.
Through this technology, shoppers can try on even more outfits more easily, from the comfort of their own home, simply by taking a full-body selfie.
Adidas is bringing customers into the ozworld
The iconic footwear brand Adidas is inviting customers to follow them into its Metaverse at ozworld.adidas.com.
Here, customers can claim NFTs to get exclusive merch and unlock unique digital experiences.
Hey Into the Metaverse NFT holders,
— adidas Originals (@adidasoriginals) April 28, 2022
Bored Ape Yacht Club is going mainstream with a movie trilogy
Coinbase will produce a series of animated short films called The Degen Trilogy featuring the apes in the Bored Ape Yacht Club.
“Bored Ape owners are invited to submit their apes for consideration as characters in the trilogy, along with made-up character descriptions that will be reviewed by an actual Hollywood casting director”, said Coindesk.
The trilogy will tie in to the launch of Coinbase’s NFT marketplace and will premiere at NFT.NYC in June.
CORPUS, the 5-story AR installation
“My belief is that future life will involve embracing interconnected embodied sources of intelligence- microbial, artificial, and carbon-based”, says Nancy Baker Cahill about CORPUS, the 5-story AR installation.
It’s definitely amazing to look at!
Anyone who works in AR knows the potential and limitations of the medium. I am so proud of what we were able to achieve with CORPUS, a 5 story, anchored AR intervention in the historic Bradbury Building for @berggruenInst’s WWLB symposium. @anakin78z you and SED are ⭐️ pic.twitter.com/0EVT4va3Qi
— Nancy Baker Cahill (@4thWallApp) April 23, 2022
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