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Future of Tech

Imagine... driving the future today

Driven by our principles 'Human centric', 'Tech magic' and 'Intelligent reduction’ we create a holistic experience for all senses.

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INTRODUCING Dee – THE FIRST BMW WITH A DIGITAL SOUL

Imagine technology infused with a human touch. A machine whose intelligence is emotional rather than artificial. A vehicle with a voice, facial expressions, and true personality. A car that’s more than a means of transportation, but an ultimate companion.

A WINDOW TO NEW WORLDS.

Dee is your portal to the digital realm. Simply touch one of the four Shy-Tech sensors on the BMW Mixed Reality Slider to project everything from augmented reality scenes to full virtual worlds right onto your windshield.

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AS SMART AS SHE IS SOULFUL

It’s the feeling of being thoroughly seen and understood. With her incredible intellect, Dee can express a range of emotions. She can speak, listen, and understand your wishes. Her voice can even be heard by those outside the vehicle.

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TRANSCEND TECHNOLOGY.

The language of color - Innovative E ink technology lets you change Dee's exterior color whenever your mood changes.

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WIN A BMW racetrack experience!

Enroll for the chance to win a defensive driving programme
with our BMW Driving Academy certified trainers.

Fill in the contest form before May 30th, at 4 PM to participate in the winner selection.

    Preferred contact channel

    Request for change regarding the consent form and the right of revocation

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    Win the BMW Racetrack Experience!

    Enroll to win 1 defensive driving course
    with BMW Driving Academy certified trainers.

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