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Dan Ariely

Renowned Behavioural Economics Expert

DAY 1 - June 17th

HOW TO CHANGE BEHAVIOUR
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UNDERSTAND WHAT DRIVES
YOUR CUSTOMER'S DECISIONS
THROUGH BEHAVIOURAL SCIENCE

Dan Ariely’s insights on decision-making
and behavioural economics are based on +20 years of academic research.

+6000
Participants
+50
Countries
+300
Companies
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WORLD FAMOUS EXPERT
IN BEHAVIOURAL ECONOMICS

Upgrade your consumer behaviour business strategy by applying Dan Ariely’s key learnings on behavioural economics.

 

About Dan Ariely

AWARDED IN TOP 50 MOST INFLUENTIAL THINKERS: Selected in Top 50 Most Influential Thinkers, an elite international ranking featuring individuals with “the ability to move markets or shape ideas and policies”, Dan Ariely is one of the most influential authorities in behavioural economics in the world.

+20 YEARS OF EXPERIENCE IN BEHAVIORAL ECONOMICS: He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, owning a PhD in cognitive psychology and business administration with +20 years of researching the hidden insights that determine how people act. One of the cognitive biases that he discovered was the IKEA effect which causes people to value things more highly if they made them themselves.

N.Y. TIMES BESTSELLING AUTHOR: He is the author of 3 New York Times bestsellers: Predictably Irrational, The Honest Truth About Dishonesty and The Upside of Irrationality. In latest news, the NBC network has recently announced that it would adapt Dan Ariely’s bestseller Predictably Irrational into a TV show.

IMPACTING MILLIONS THROUGH GLOBAL PROJECTS: Following his mission to use relevant insights to help people understand decision-making processes and human behaviour, Dan Ariely has co-created (Dis)Honesty – The Truth About Lies, a documentary film.

Furthermore, his public speeches have impacted over 27 million people worldwide.

On a side of the above, Dan was also the founding member of Simpli, a powerful internet tool that Google is using for its search and advertising platform and furthermore, he is the confounding member of the Center for Advanced Hindsight, an organization helping people become happier, healthier, and wealthier with behavioural science.

AWARDED FOR HIS RESEARCH & WORK: Dan has received numerous awards in recognition for his work in consumer behavioural science and has contributed to top publications in the domains of psychology, economics and business management among which The New York Times, CNN and Wall Street Journal are the most important.

 

GAIN KEY INSIGHTS ON UNDERSTANDING CONSUMER BEHAVIOUR TRENDS
IMPACTING YOUR BUSINESS

His techniques help companies create successful marketing strategies by better understanding
what drives people’s buying behaviour.

HOW TO CHANGE BEHAVIOUR

Speech time – To be announced

With +20 years of research on hidden insights that determine how people act, Dan Ariely helps companies better leverage human behaviour for business growth.

His insights help leaders:

  • Understand how behaviour trends impact business growth;
  • Identify the key factors influencing decision making;
  • Improve their marketing strategy by applying insights on cognitive science.

You will learn:

  • How cognitive science can impact your business development
  • How to upgrade your marketing strategy by leveraging consumer trends
  • What drives your consumers to make decisions
  • How to better deliver value to your clients by leveraging human behaviour trends
  • Knowledge is not a great way to change behaviour
  • Intuition is often misleading
  • Focus groups are rarely a good idea
  • Motivation has many different components
  • Experimenting as a way of life

AUTHOR OF 3 NEW YORK TIMES BESTSELLERS

Millions of readers worldwide have improved their lives by understanding their own buying behaviour and what drives their decision making.

Predictably irrational: The hidden forces that shape our decisions

2008 BUY BOOK

The upside of irrationality: The unexpected benefits of defying logic at work and at home

2010 BUY BOOK

The (honest) truth about dishonesty: How we lie to everyone especially ourselves

2012 BUY BOOK

Dollars and sense: How we misthink money and how to spend smarter

2017 BUY BOOK

Irrationally yours: On missing socks, pickup lines and other existential puzzles

2015 BUY BOOK

BRAND MINDS GLOBAL THINKERS

Learn from outstanding business experts how you can boost your company’s performance.

DISCOVER OUTSTANDING OPPORTUNITIES

Over 6.000 ATTENDEES from over 50 COUNTRIES expected. The BUSINESS WEEK that will boost your career.

AMAZING IDEAS AND EMPOWERING BUSINESS STRATEGIES

AMAZING IDEAS AND EMPOWERING BUSINESS STRATEGIES

BRAND MINDS is committed to supporting career growth, personal development and business innovation through facilitating access to valuable insights and ideas.

ACCELERATED TEAM GROWTH AND AMPLIFIED ENGAGEMENT

ACCELERATED TEAM GROWTH AND AMPLIFIED ENGAGEMENT

BRAND MINDS will be the best TEAM BUILDING for your company! It combines business strategy, leadership, marketing, creativity and consumer behaviour to help your team develop your brand.

ELITE NETWORKING AND MEMORABLE CONNECTIONS

ELITE NETWORKING AND MEMORABLE CONNECTIONS

Business professionals, entrepreneurs and investors from all around the world join BRAND MINDS every year! You will network with top experts around the globe.

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