Renowned Behavioural Economics Expert
DAY 1 - June 17th
Dan Ariely’s insights on decision-making
and behavioural economics are based on +20 years of academic research.
Upgrade your consumer behaviour business strategy by applying Dan Ariely’s key learnings on behavioural economics.
AWARDED IN TOP 50 MOST INFLUENTIAL THINKERS: Selected in Top 50 Most Influential Thinkers, an elite international ranking featuring individuals with “the ability to move markets or shape ideas and policies”, Dan Ariely is one of the most influential authorities in behavioural economics in the world.
+20 YEARS OF EXPERIENCE IN BEHAVIORAL ECONOMICS: He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, owning a PhD in cognitive psychology and business administration with +20 years of researching the hidden insights that determine how people act. One of the cognitive biases that he discovered was the IKEA effect which causes people to value things more highly if they made them themselves.
N.Y. TIMES BESTSELLING AUTHOR: He is the author of 3 New York Times bestsellers: Predictably Irrational, The Honest Truth About Dishonesty and The Upside of Irrationality. In latest news, the NBC network has recently announced that it would adapt Dan Ariely’s bestseller Predictably Irrational into a TV show.
IMPACTING MILLIONS THROUGH GLOBAL PROJECTS: Following his mission to use relevant insights to help people understand decision-making processes and human behaviour, Dan Ariely has co-created (Dis)Honesty – The Truth About Lies, a documentary film.
Furthermore, his public speeches have impacted over 27 million people worldwide.
On a side of the above, Dan was also the founding member of Simpli, a powerful internet tool that Google is using for its search and advertising platform and furthermore, he is the confounding member of the Center for Advanced Hindsight, an organization helping people become happier, healthier, and wealthier with behavioural science.
AWARDED FOR HIS RESEARCH & WORK: Dan has received numerous awards in recognition for his work in consumer behavioural science and has contributed to top publications in the domains of psychology, economics and business management among which The New York Times, CNN and Wall Street Journal are the most important.
His techniques help companies create successful marketing strategies by better understanding
what drives people’s buying behaviour.
Speech time – To be announced
With +20 years of research on hidden insights that determine how people act, Dan Ariely helps companies better leverage human behaviour for business growth.
His insights help leaders:
You will learn:
Millions of readers worldwide have improved their lives by understanding their own buying behaviour and what drives their decision making.
Learn from outstanding business experts how you can boost your company’s performance.
Over 6.000 ATTENDEES from over 50 COUNTRIES expected. The BUSINESS WEEK that will boost your career.
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BRAND MINDS will be the best TEAM BUILDING for your company! It combines business strategy, leadership, marketing, creativity and consumer behaviour to help your team develop your brand.
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