Martin Lindstrom is a pioneer in the fields of consumer psychology, marketing, and neuro-marketing research.
He is a pioneer in the fields of consumer psychology, marketing, and neuro-marketing research.
Martin Lindstrom has advised Fortune Top 500 brands for more than a decade including Mars, LEGO, Cartoon Network, American Express, Ericsson, HSBC, Gillette and Microsoft.
He is the author of internationally-acclaimed consumer and brand-focused books: ‘BrandSense’, ‘Buyology’, ‘BrandWashed’, ‘Small Data’, ‘Brand building on the internet’, ‘BrandChild’, ‘Clicks, Bricks and Brands’ and ‘The Ministry of Common Sense’.
His books have been translated into more than 50 languages and published in more than 70 countries worldwide.
TIME Magazine named Lindstrom one of the World’s 100 Most Influential People for his groundbreaking work on neuroscience and branding.
Thinkers50 ranked Martin amongst the world’s most influential management thinkers.
He is a trusted brand-and-innovation advisor to global industry leaders including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline.
For his book ‘Buyology’, Martin conducted a $7 million neuromarketing study, the largest ever done.
The study is a cutting-edge 3-year experiment which explores the truth and lies about why we buy. Using fMRI to peer inside the brains of 2000 volunteers while being shown various ads, logos, commercials, brands, and products, the experiment’s findings were astonishing: people lie, but their brains tell the truth.
He is co-founder of BBDO Interactive/Framfab, Europe’s largest Brand Dialogue Company and the founding CEO of BBDO Interactive Asia.
His books have had an enormous cultural impact not only on how today’s brands are built but also on what impact brands have on everyone’s daily lives.
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Access to the Ultimate Marketing Strategy MASTERCLASS with Martin Lindstrom on September 25th (9 AM – 2 PM)
You'll find out great ideas & efficient frameworks that will bring immediate results—whether you're a team manager, corporate executive or entrepreneur.
BRAND MINDS is the conference where you access valuable insights for your career growth, personal development, and business innovation.
BRAND MINDS is the best TEAM ENGAGEMENT experience! Your team will learn business strategy, leadership, marketing, creativity, sales, branding, design thinking, and consumer psychology.
Meet and connect with: CEOs, General Managers, marketing & brand experts, HR managers, sales experts, entrepreneurs & founders, investors, innovators, creators and tech leaders.
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