He is the creator of The 7 Principles of Persuasion: reciprocity, commitment & consistency, social proof, authority, liking, scarcity, and unity.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence.
Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He received his PhD from the University of North Carolina and post doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, the University of Social Sciences and Humanities in Wroclaw, Poland and the University of Basil in Switzerland.
In acknowledgement of his outstanding research achievements and contributions to behavioural science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Over the course of his career, he received numerous awards for his extended work on influence:
Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, Influence: Psychology of Persuasion. The book is a New York Times Business bestseller. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 languages.
Influence: Psychology of Persuasion is a result of years of study into why people comply with requests in business settings. It ranks consistently within the top one-half of one percent of books sold on Amazon.com
Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.
Dr Cialdini founded Influence at Work, his professional resource to improve organisational and personal performance by understanding and using the psychology of influence. IAW offers interactive training and a certification program; it also provides its clients with strategies that drive business success.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, the United States Department of Justice, and NATO.
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