How to use ChatGPT like an expert (with examples)

There are 3 stages to getting the best out of ChatGPT, the content AI bot which gained 1 million users in under a week: Beginner, Advanced and Expert.

Let’s go through each of these stages and learn how to become an expert in ChatGPT prompts. For additional read on ChatGPT, check out 9 best uses of ChatGPT for marketing, sales and business.

How to use ChatGPT like an expert

How to use ChatGPT – The Beginner Prompt


“Email marketing strategy”

ChatGPT Answer:

Here are some key elements of a successful email marketing strategy:

  1. Define your target audience and segment your email list.
  2. Personalize your emails with the recipient’s name and other details.
  3. Provide value to your subscribers with relevant, useful content.
  4. Optimize your subject lines, sender name, and email preheader for higher open rates.
  5. Use a clear call-to-action (CTA) to drive the desired action.
  6. Test, measure, and continuously improve your campaigns using data and analytics.
  7. Comply with email marketing laws such as GDPR and CAN-SPAM.
  8. Regularly clean your email list to remove inactive subscribers.
  9. Make it easy for subscribers to unsubscribe if they wish to.
  10. Incorporate a multi-channel approach that includes email as part of a larger customer journey.
how to use chatgpt like an expert 1

How to use ChatGPT – The Advanced Prompt


“Give me a list of 15 email marketing strategies for an e-commerce brand.”

ChatGPT Answer:

  1. Segmented email lists
  2. Personalized subject lines
  3. Abandoned cart emails
  4. Welcome series for new subscribers
  5. Win-back campaigns for inactive customers
  6. Upsell and cross-sell emails
  7. Product launch announcements
  8. Limited-time promotions and discounts
  9. Post-purchase follow-up emails
  10. Customer referral programs
  11. Customer reviews and feedback emails
  12. Birthday and anniversary discounts
  13. Re-engagement campaigns
  14. Social proof in emails (e.g. customer testimonials)
  15. Behavioural-triggered emails based on past actions.
how to use chatgpt like an expert 2

How to use ChatGPT – The Expert Prompt


Act like an email marketing expert, up-to-date with the latest practices. 

Make a list of 8 email marketing strategies for a luxury watches brand. Each strategy must include 5 items to explain how to implement the strategy. 

Include uncommon ideas, tested tools. 

ChatGPT answer:

1.Personalized Email Campaigns:

  • Segment email list based on customer behaviour and preferences
  • Use dynamic content to display personalized product recommendations
  • Greet customers by name in the subject line and email body
  • Track and analyze open and click-through rates to optimize future campaigns
  • Automate email campaigns based on customer behaviour triggers

2. Abandoned Cart Email Campaigns:

  • Trigger an automated email to customers who have left items in their shopping carts
  • Offer a limited-time discount to incentivize customers to complete the purchase
  • Display a clear call-to-action (e.g. “complete your purchase now”)
  • Use customer-specific product recommendations and product reviews in the email
  • Track and analyze conversion rates to optimize future campaigns

3. Win-Back Email Campaigns:

  • Re-engage inactive subscribers with a targeted email campaign
  • Offer a limited-time discount or special deal to incentivize subscribers to make a purchase
  • Provide a clear call-to-action (e.g. “Shop now to receive X% off”)
  • Highlight the unique features and benefits of your luxury watch brand
  • Track and analyze open and click-through rates to determine the success of the campaign

4. Referral Email Campaigns:

  • Encourage customers to refer friends and family to your luxury watch brand
  • Offer incentives such as discounts or exclusive promotions for both the referrer and the referee
  • Make it easy for customers to share your brand with a pre-written referral email and social media sharing links
  • Use a referral tracking system to track the success of the referral campaign
  • Thank customers for their referrals and continue to engage with them through follow-up emails

5. Loyalty Program Email Campaigns:

  • Launch a loyalty program for repeat customers
  • Send regular emails to promote the loyalty program and its benefits
  • Offer exclusive deals and discounts for loyalty program members
  • Highlight the unique features and benefits of your luxury watch brand
  • Track and analyze customer engagement and spending patterns to optimize future loyalty program campaigns

6. Event Invitation Email Campaigns:

  • Invite customers to attend in-store events and trunk shows
  • Use a visually appealing email design to create excitement and anticipation
  • Offer exclusive deals and discounts for attendees
  • Provide a clear call-to-action (e.g. “RSVP now to receive X% off”)
  • Track and analyze RSVP rates and in-store sales during events to determine the success of the campaign

7. Holiday Email Campaigns:

  • Create themed email campaigns for holidays such as Christmas, Father’s Day, and Valentine’s Day
  • Offer holiday-specific deals and promotions
  • Use holiday-themed visuals and graphics to create excitement and anticipation
  • Provide a clear call-to-action (e.g. “Shop now for the perfect gift”)
  • Track and analyze sales during holiday campaigns to optimize future holiday email campaigns

8. Post-Purchase Follow-Up Email Campaigns:

  • Send a thank-you email to customers after a purchase
  • Offer post-purchase support, such as product care and warranty information
  • Request product reviews and feedback from customers
  • Use customer-specific product recommendations in follow-up emails
  • Offer exclusive deals and promotions to encourage repeat purchases

Other examples of how to use ChatGPT

Example 1

Prompt: Topic: increase email marketing conversions.

You are an email marketing expert, skilled in email marketing conversions.

Your task is to make a list of 5 email marketing strategies for a luxury watches brand to generate 100 purchases. Each strategy must include 3 items to explain how to implement the strategy. 

Prioritize uncommon, expert strategies.

Give examples of creative CTAs. 

ChatGPT answer:

1.Personalized Product Recommendations:

  • Use data from customer profiles and purchase history to recommend products that match their preferences.
  • Incorporate eye-catching product images, product descriptions and pricing information.
  • Add a personalized CTA like “Shop Your Recommended Watches” to encourage clicks.

2. Scarcity Marketing:

  • Create a sense of urgency by showcasing limited-time offers or exclusive discounts.
  • Highlight the benefits of making a purchase now, such as free shipping or bonus gifts.
  • Include a CTA such as “Act Fast, Limited Time Offer” to prompt action.

3. Abandoned Cart Recovery:

  • Send follow-up emails to customers who have abandoned their shopping carts.
  • Personalize the email by including the products left in the cart and a special offer to incentivize them to complete their purchase.
  • Include a CTA like “Complete Your Purchase Today” to drive conversions.

4. Win-Back Campaigns:

  • Re-engage inactive customers with personalized offers and reminders of the value your brand can bring.
  • Highlight the brand’s unique features and benefits.
  • Add a CTA like “Experience Luxury Again” to encourage customers to return.

5. Referral Marketing:

  • Encourage customers to refer friends and family to your brand by offering incentives.
  • Provide a referral link that is easy to share.
  • Include a CTA like “Refer a Friend, Get a Discount” to drive referrals.

Example 2

Prompt: Topic: increase CTA clicks

You are an expert copywriter, with 10 years of experience in email marketing campaigns.

Your task is to make a list of 10 examples of CTAs for an airline running campaigns for their flights to the following European capitals: Vienna, Bucharest, Paris, London, Hamburg, Rome, and Lisbon. Each example must include a power word.

Prioritize uncommon, expert strategies.

ChatGPT answer:

  1. “Discover Vienna’s Secrets Now”
  2. “Embark on an Adventure in Bucharest”
  3. “Uncover Paris’ Hidden Gems”
  4. “Experience London Like a Local”
  5. “Explore Hamburg’s Culture Today”
  6. “Embrace Rome’s Timeless Charm”
  7. “Unleash Lisbon’s Energy”
  8. “Uncover Vienna’s Unforgettable Charm”
  9. “Unleash Your Inner Explorer in Bucharest”
  10. “Uncover Paris’ Magic in Person”
how to use chatgpt like an expert 3

Example 3

Prompt: Topic: increase CTA clicks

You are an expert copywriter, with 10 years of experience in email marketing campaigns.

Your task is to make a list of 10 examples of CTAs for an airline running campaigns for their flights to the following European capitals: Vienna, Bucharest, Paris, London, Hamburg, Rome, and Lisbon. Each example must include a power word and the one thing each of these capitals is most famous for.

Prioritize uncommon, expert strategies.

ChatGPT answer

  1. “Discover Vienna’s World-Renowned Opera Houses”
  2. “Indulge in Bucharest’s Rich History”
  3. “Experience Parisian Romance and Elegance”
  4. “Explore London’s Iconic Landmarks”
  5. “Savor Hamburg’s Scenic Harbor”
  6. “Embrace Rome’s Timeless Beauty”
  7. “Unwind in Lisbon’s Sunny Beaches”
  8. “Elevate Your Journey to Vienna”
  9. “Unlock Bucharest’s Hidden Gems”
  10. “Transport Yourself to Paris, London, Hamburg, Rome, or Lisbon”
how to use chatgpt like an expert 4

9 best uses of ChatGPT for marketing, sales and business

ChatGPT (Generative Pre-trained Transformer) is a language generation model developed by OpenAI. GPT-2 and GPT-3 are the two most recent versions of the model. GPT-3 is the largest and most powerful version of the model to date, with 175 billion parameters. It can be fine-tuned for a variety of natural language processing tasks, such as language translation, text summarization, and question answering. It is often used as a conversational AI model.

The paragraph above was written by ChatGPT, the AI tool that everyone is talking about, taking either a negative standpoint (It will take our jobs!) or a positive standpoint (It’s the best thing since sliced bread!). A few voices in the business area have chosen to take the middle ground, namely a more balanced approach: It’s just a tool, it’s as good or as bad as you make it to be.

ChatGPT was developed by OpenAI, an AI research and deployment company, governed by a nonprofit board, with investments from Microsoft, LinkedIn co-founder Reid Hoffman’s charitable foundation and others. OpenAI’s mission is to ensure that artificial general intelligence benefits all humanity.

I tested ChatGPT to see how it can help professionals in marketing and sales improve their work and produce the best results.

9 best uses of ChatGPT for marketing and sales

1. ChatGPT marketing strategies

I asked ChatGPT to give me 10 creative ideas for a marketing campaign to promote laptops. Here’s what it responded:

  • Offer a free laptop sleeve or carrying case with every laptop purchase.
  • Create a referral program where customers who refer friends or family to purchase laptops receive a discount or a free accessory.
  • Partner with a popular video streaming service and offer a free trial or discounted subscription to customers who purchase laptops.
  • Host a “Trade-in” event where customers can trade in their old laptops for a discount on a new one.
  • Offer a free virtual consultation service where customers can have their new laptops set up and configured remotely by an expert.
  • Create a social media contest where customers can share photos or videos of their laptops in action and win prizes.
  • Host a webinar or virtual event featuring industry experts discussing how laptops can help increase productivity and efficiency.
  • Collaborate with popular YouTubers or Instagram influencers to showcase the features of your laptops through sponsored content.
  • Run a “Back to school” promotion, offering discounts or free accessories for students who purchase laptops.
  • Offer a “Try before you buy” program where customers can borrow a laptop for a short period of time to test it out before committing to a purchase.

2. ChatGPT strategies to increase the number of email subscribers

  • Offering a lead magnet, such as an ebook, guide, or template, in exchange for an email address is a common tactic.
  • Using an exit-intent pop-up or slide-in form on your website to prompt visitors to subscribe before leaving.
  • Creating a landing page specifically for email sign-ups and promoting it on social media or through paid advertising.
  • Using referral marketing, where existing subscribers can refer their friends and family to your email list in exchange for an incentive.
  • Incorporating email sign-up forms in all your online content, such as blog posts and social media profiles.
  • Offering exclusive content or discounts to those who subscribe to your email list.
  • Hosting webinars or other live events and promoting them to your email list.
  • Partnering with other businesses or influencers in your industry to cross-promote each other’s email lists.

And a recommendation: It’s important to note that all of these strategies should be paired with a clear value proposition and a good subject line that entices the people to open and read your email once they are on your list.


3. ChatGPT on strategies to expand a business in another country

I asked the tool to give me strategies for expanding a business of healthy food for middle-aged women in Bulgaria. Here is its response:

Expanding a business can be a complex process, and there is no one-size-fits-all solution. However, some strategies that may be helpful in expanding your business of healthy food for middle-aged women in Bulgaria include:

  • Conducting market research: Understand your target market, their preferences and needs, and what sets your products apart from competitors. Use this information to create a targeted marketing strategy.
  • Building a strong online presence: This can include creating a website and social media accounts to promote your products and connect with potential customers.
  • Networking: Attend industry events and conferences, and connect with other business owners and potential customers in the area.
  • Diversifying your product offerings: Consider offering new, complementary products to attract a wider range of customers.
  • Partnering with other businesses: Collaborate with local gyms, health clinics, or other businesses that cater to your target market. This can help increase visibility and attract new customers.
  • Offering personalized service and nutrition consulting, by leveraging the professional nutritionist skills you have in your team.
  • Expanding your distribution channels: Explore different options for selling your products, such as through online marketplaces or delivery services, as well as supermarkets, farmers markets etc.

Pretty basic and general. It ends with this paragraph:

It’s also important to keep in mind that the Bulgarian market is affected by EU regulations, so you should take into consideration some specific rules and regulations in order to operate. In addition, Bulgarian culture, customs and taste are unique, so you should try to tailor your products and branding to the local market.

4. ChatGPT generating headlines focused on increasing the creativity of marketers

“5 Innovative Strategies to Boost Your Marketing Creativity”

“Unlocking the Power of Creativity in Marketing: Tips and Tricks”

“Breaking the Mold: How to Think Outside the Box in Marketing”

“The Importance of Creativity in Modern Marketing and How to Achieve It”

“Marketing Creativity 101: Techniques to Elevate Your Campaigns”

“Innovative Marketing: From Idea to Execution”

“The Creative Marketer’s Toolkit: How to Bring New Ideas to the Table”

“Mastering the Art of Marketing Creativity: Lessons from the Experts”

“Creative Marketing: Strategies for Small Businesses”

“Marketing Innovation: Achieving Success through Creativity and Experimentation”

5. ChatGPT can help you write a basic HTML code for your website

I asked the tool to give me the HTML code for a contact form. Here is what it gave me:

There are many ways to create a contact form, depending on the language and framework you are using. Here is an example of a simple HTML contact form:

html code by chatgpt

You also can use a solution like ajax to send the form asynchronously and avoid a full page refresh, also depending on your backend configuration you can use different libraries like ExpressJS for nodejs, Flask for Python, Laravel for PHP, ASP.NET or Spring for Java among others.

<form id=”contact-form”>

  <label for=”name”>Name:</label>

  <input type=”text” id=”name” name=”name”><br>

  <label for=”email”>Email:</label>

  <input type=”email” id=”email” name=”email”><br>

  <label for=”message”>Message:</label>

  <textarea id=”message” name=”message”></textarea><br>

  <input type=”button” value=”Submit” onclick=”submitForm()”>



  function submitForm() {

    // gather form data

    const formData = {

      name: document.getElementById(‘name’).value,

      email: document.getElementById(’email’).value,

      message: document.getElementById(‘message’).value


    // send form data to server

    fetch(‘/submit-form’, {

      method: ‘POST’,

      body: JSON.stringify(formData),

      headers: { ‘Content-Type’: ‘application/json’ }


    .then(response => response.json())

    .then(data => {

      // handle server response



    .catch(error => {

      // handle errors

      console.error(‘Error:’, error);




6. ChatGPT writing a poem about entrepreneurship at the age of 40

ChatGPT can write all sorts of texts, ranging from scripts for TV ads, blog articles, news, and inspirational speeches to jokes and scientific explanations.

I asked it to write a poem because we, as marketers, are always looking to change things up and catch the attention of our customers in a fresh and surprising way. Why not a poem?

Here it is:

At forty, a new chapter starts

Entrepreneurship in the heart

A fire burns, a passion grows

To build something, to make it known

With experience and wisdom gained

A clear vision, a sturdy aim

To turn a dream into a reality

To make a mark, to leave a legacy

With every step, a risk to take

But the reward, a future to make

A hustle and grind, day and night

To turn a spark into a shining light

A journey not for the faint of heart

But for those who dare to start

A new chapter, a new phase

Entrepreneurship, at forty with grace

With each triumph, a new strength

To overcome any obstacle’s length

To keep moving forward with pride

And leave a legacy for those by our side.

7. ChatGPT researched the most profitable tech startups in Europe

Research is one of the building blocks of marketing and having good reliable information is essential. ChatGPT can help you with that. If anything, it’s a starting point.

Here is ChatGPT’s answer:

It is difficult to say which tech startups in Europe are currently the most profitable, as this can change over time and depend on a variety of factors. Additionally, a startup’s profitability may not be publicly disclosed. However, some tech startups in Europe that have achieved significant valuations and/or received substantial funding include:

  • Spotify (Sweden)
  • Adyen (Netherlands)
  • Delivery Hero (Germany)
  • Klarna (Sweden)
  • Zalando (Germany)
  • Farfetch (United Kingdom)
  • iZettle (Sweden)
  • Improbable (United Kingdom)
  • The Hut Group (United Kingdom)
  • UiPath (Romania)

Please note that this list is not exhaustive and there are many startups from Europe that are making a huge impact in the tech industry. Additionally, this list doesn’t indicate their profitability but their impact and funding received in the industry.


8. What business framework should you use to grow your business? ChatGPT has a few suggestions

There are many different frameworks that can be used to help grow a business, and the best one for you will depend on the specific characteristics and needs of your business. Some popular frameworks include the Lean Startup methodology, which emphasizes rapid experimentation and iteration, and the Business Model Canvas, which helps entrepreneurs visually map out the key elements of their business. The Customer Development Methodology is another one that is used to help identify and validate a business idea or product. The Ansoff Matrix is another popular tool used to identify growth strategies in different market conditions.

It’s important that you evaluate your specific needs and goals before selecting a framework. You should also consider seeking guidance from a business mentor, consultant, or coach, who can help you understand which framework would be most appropriate for your business.

9. ChatGPT’s recommendations on the most effective cold calls questions salespersons could use

Cold calling can be an effective way to generate leads, but it can also be challenging to get prospects to engage with you. Some effective questions to use when making cold calls include:

  • Can you tell me a little bit about your current situation and how it relates to the products/services we offer?
  • Are you currently working with any other providers in this space?
  • How do you measure success in this area?
  • Can you tell me who makes the decisions about (product/service) in your company?
  • How does your company typically go about finding solutions like the one we offer?
  • Are you open to learning more about how our solution can help you achieve your goals?
  • When would be a good time for us to schedule a call to discuss this in more detail?

It’s also important to have a clear script, with a goal in mind to steer the conversation. and using specific language that is tailored to the person you are calling and their specific industry will help make the call more productive.

Also, be prepared to be flexible and adjust your questions and the direction of the conversation based on the prospect’s responses.

Conclusions to using ChatGPT

Are you going to use ChatGPT for your work in marketing, sales or business?

If you are, here is my recommendation after using ChatGPT for a few hours: be very specific, avoid general questions and use it as a starting point.

Creativity and human touch will continue to make the difference between robot-produced and human-produced content. Nobody is looking to read superfluous platitudes. Not to mention that Google has been making adjustments to its search algorithms to bring forward original content for a few years now. So use ChatGPT as you do any other digital tool: to help you focus on doing your best creative work.

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