fbpx

Best packaging ideas for 2017

In the very competitive and full of inspiration and imagination year such as 2017, a good product is not enough for it to become a brand and capture the consumer’s attention. Let alone make him/ her choose it from the numerous similar products on the shelf and lead to a future buy. Therefore, a great packaging design, in sink with the product’s qualities, characteristics and what it stands for, will mark the path to a successful rise and growth of a brand.

Here are some of this year’s main packaging design trends and ideas:

1. Back to basics. Simple, bold and clear
source: skinn.be

This year, the trend is better articulated and more compelling to the customer. Minimizing the elements used in a package design can elevate a product… as long as it gets the point across. In our fast-paced world, shoppers don’t always have the time to study each and every product detail. Sticking to the essentials and making sure the buyer will make a more informed decision, a clean-cut design can convey information and make a product shine using simplicity.

According to thedieline.com, the designers understood the purpose of the object and the thought process of their audience. In service of this, they simplified the message and stated it clearly and boldly across the face of the packaging. These designs are text-based and say what they are in no uncertain terms. They realize the value of a simple message in today’s crowded world. The simplicity does not come off as lazy or incomplete but refreshing and honest. This is the manifestation of the idea: clarify not simplify. These designs identified exactly what the customer was searching for and expressed it simply. It comes off as powerful and trustworthy.

source: tapped

2. Putting focus on the custom lettering

Almost every designer loves to get crafty and create some of their artwork by hand.  According to Martin Lupus of 99designs.com this thing happens in order to get the organic effect: fluid imperfections—like irregular lines or natural texture fills— that can make a product stand out through warmth and set it apart from digital designs. “This warmth can create an emotional tie to the product, making it feel handmade and wholesome, or communicating a feeling of nostalgia. Either way, for 2017, we are seeing a massive comeback of hand-lettering,” added Lupus.

source: sweetyland

3. Letting geometry rule!

source: thedieline

Hand in hand with the previous trend, this theme is centered around expressing simplicity, approachability, and honesty through patterns and shapes. Circles, triangles, and squares are, as the specialists consider, an attempt to treat the mindset of a weary, overwhelmed consumer. Particularly in industries with over-the-top design, these reduced approaches standout. Familiar shapes, colors, and patterns communicate an awareness of the world and a sensitivity to the consumer.

  1. Old school with a twist

The past is haunting us, but in a good way, through a “idealization of the past—a longing for simpler times when things were cared for, made by hand, and detail-oriented”, as Grant Wenzlau from dieline.com would say. But these designs are not simply regurgitating old forms and techniques, they are modernizing them and combining them in new ways. “This new take on what is old is refreshing because it selects the best parts of different periods of our history and juxtaposes them. These designers realize the increasing rareness of endangered techniques like calligraphy, letterpress, and foiling. These artisanal practices grow more and more desired each year. In the mind of the consumer, they are increasingly novel and related to greater value. But far from merely being historical, these techniques are being re-imagined in the context of mid-century layouts and applied to a 21st Century, cutting-edge materials”.

source: ACH Vegan Chocolate

source: cocktail kit

Moreover, vintage package design brings back memories for people who lived through the original era and satisfies the curiosity of younger generations eager to explore the past. The key to going vintage is to find a balance. 

5.      Making the color a focus and priority

Colors evoke emotions and affect purchasing decisions. Because of this, color has always been one of the most important choices in packaging design, presenting in new, exciting ways. Bright colors and vibrant associations are beginning to make a scene on store shelves. More than that the colors and their special use are able to differentiate the packaging and the product at the shelf, making it to stand out and attract the consumer that will always choose exciting over common and boring. Also, it is proven that the consumer will always remember a product that is interesting and has the wow visual factor.

source: Pyramida

source: Resonance

6.     Be playful and multi-functional!

In each of us lays a child and we love to be given the opportunity to loose ourselves from time to time. So does the consumer. He appreciates a good, interesting packaging that can be joyful, playful and multi-functional.

source: Monstea

7.     Repeating a pattern

source: Helmes Workshop

We learn and remember through patterns, as our brain is built that way. Using well-chosen and beautiful patterns can also elevate a package design from ordinary to ethereal. Although the idea of repetitive shapes might seem simple, the technique can be dynamic and compelling when used correctly. Moreover, as it happens in writing a book or a play or a song, repeating a visual motif that captures the essence of the brand sends a strong message. Whether the pattern is bold or playful, patterning the package can create a strong identity that customers will always remember.

8. Storytelling & narrative

source: Smith & We All Need Works

People love stories and, as previously said, having a story behind everything one does it’s always a plus, giving it authenticity and creativity, at the same time. We seek out and cherish the stories that feel closest to our hearts, therefore the packaging design are starting also to incorporate narrative illustrations, trying to get closer to the consumer’s empathies and emotions. The place where the real sale and conviction start.

9. Putting it in the mail

source: Luxembourg

Internationally, there’s a strong comeback for the print and its values, for going to back to the roots, the life before the online. Coffee shops that are inviting their costumers to stop using the wifi and talk to each other, online magazines that are starting to get their first printed versions, people choosing books over kindles, etc. With faster, more efficient ways to communicate, the joy of receiving a letter via the post, in the real mail, not online, has started to disappear over the years. But there is a new trend that will take people back to that feeling. According to the specialists from 99designs.com, the packaging design is here to save the day with an emerging postal trend.

10. Going eco-friendly

The years to come will be more and more about sustainability. According to packaginginnovation.com, the new trends are about using green padding materials, with biodegradable bubble wrap and recycled paper being perfect eco-friendly alternatives. “One of the leaders in sustainable design, method sells bottles made with recycled ocean plastic. From using more renewable resources to keeping materials recyclable, more consumer brands are integrating eco-friendly design into their business. This is a trend that we hope to see grow with each year because it benefits everyone,” also added and concluded Martin Lupus.

source: Grow With Me

Best Apps for Productivity in 2017

Every day we are bombarded by tons of emails, information and social media that is really hard to keep track of what is truly essential or not. Moreover, they are eating up a lot of precious work time, preventing one from being as productive as it could be and leaving the office at the right hour. Therefore, taking all this context in consideration, all the major app and technology providers are constantly looking for ways of improving the productivity and helping you have a proper balance work-life. We selected some of the most interesting and useful apps and extensions out there on the market, that are ready to help you achieve the productivity goal.

This browser extension measures your time. Being successful means being brutally honest with how you spend your time. You can set a timer for each activity you do and label what you are doing. At the end of the day, you can check how long you spend on each activity and adjust from there. It also syncs in with other productivity apps like Asana. Harvest’s powerful reporting gives you real-time access to keep your projects on time and on budget. Get the insight you need to estimate future projects, and ensure your business’s profitability.

Workflow lets you customize your phone so that you can skip time-wasting tasks. By telling your phone what to do when it notices a certain action, you can instruct your phone to call a taxi before your next calendar appointment, upload your latest photo to Instagram, and any other string of actions you can think of.  You can build your own workflows with a simple drag-and-drop interface. Mix & match hundreds of actions to create quick shortcuts, manage your media, share content, and much more.

Under the headline, “Remember everything”, Evernote is an online collection of everything you want to remember. It’s like a digital notebook that stores photos, web pages, notes, PDF files, audio clips, and to-do lists. Once you add things to your notebook they’re completely searchable and can be accessed on your desktop, the Web, or your mobile device.

It allows you write and store documents, sketches, memos, pictures, and more online through the cloud. You can access it on your phone or on a computer. It proves to be very useful, especially when you have long materials or analysis to write, as you can start on your phone and continue the work at your laptop or desktop and vice-versa.

Moreover, Evernote makes sure the notes you’ve saved are easy to find. You can even search for handwritten words buried deep within your notes.

Slack is a great way for keeping in touch with your team at work without sifting through dozens of emails. You can tag users and create multiple channels for smaller team projects. The desktop client sends nonintrusive desktop notifications to the corner of your screen, allowing you to stay on top of what’s happening while keeping your eyes on your work.

When you are loaded with emails and you need order, Slack solves this by being something in between email and instant message. Messages and files sent to a group of people or a single person are neatly organized and clear as day.

On top of that, there are customizations you can add to make it your own. You can have it alert your phone with the app or pull up a GIF if you’re feeling funny.

If you want clear and easy, Clear is one of the simplest ways to keep track of what you need to do. You can easily drag and reorder your to-dos, and adding a new item is as easy as pulling down your list and typing it in. When you’re done with a task, just swipe right.

Quip is a mobile word-processing app created by Facebook’s former chief technology officer, Bret Taylor. Quip infuses a messaging element into the app to make collaboration a breeze. You can use the app to create documents, spreadsheets, and presentations. You can also use the app to collaborate on blog posts, manage projects, or even share a grocery list. Photo source: https://www.g2crowd.com/products/quip/details

According to thenextweb.com, if you find yourself bombarded with cute videos all day, Pocket might help you save those for later. If you frequently come across things you’d like to read “at some time” then Pocket can, again, help you out. With the requisite bookmarks, apps and extensions, it’s easy for you to save stuff to check out whenever you like.

The service lets you bookmark anything on the Web; articles are stored in your personal library, where they can be easily located and read when it’s most convenient. It doesn’t matter if you have a connection either, as Pocket can download (almost) everything to your device automatically.

Google Keep is a bit like Google’s version of Evernote, and it’s now available on both iOS and Android. You can use the app to take notes, make to-do lists, set reminders, and record audio. And one of its main qualities is the ability to organize your notes with colored labels.

Moreover, it’s stored online, so if you lose your phone or computer, your information is safe. It’s also accessible anywhere with Internet access. It’s intentionally made to be a very simple platform with few options. Therefore, you cannot format your text in any way.

Wunderlist is an easy-to-use to-do list app. It lets you set due dates and reminders and share lists or have conversations about them. Wunderlist can help you organize your grocery list, remember movies you want to see, or collaborate to help plan a vacation.

Besides keeping you organized, Fantastical 2’s best feature lets you enter simple phrases, which it will then translate into a calendar appointment automatically. Even better, the DayTicker and the event list are connected. Swipe the list and the DayTicker will update automatically. Fantastical lets you see your events and reminders like never before.

Letterspace is a note-taking app that uses hashtags to organize your thoughts. It also has a handy swipe bar that lets you move your on-screen cursor without moving your hands from the keyboard, which makes editing your notes much easier. Letterspace doesn’t distract you. It provides a noise free space to jot things down. To create a To Do List start a new line with a dash and a pair of squared brackets. On iPhone & iPad, Letterspace smart symbol suggestion also presents these characters when you start a new line. To mark it as completed just tap on it like a checkbox. Use #hashtag and @mentions anywhere in your notes. Letterspace automatically indexes and groups them together. In case you forgot to tag, we also have Full-Text search that support Asian languages right from the start.

The Internet is filled with interesting, crazy and new information (and sometimes so much we cannot handle it all). Driven by curiosity and personal development, you can spend a lot of time at work reading trivial articles. If you want to fix this, Instapaper is worth looking at. With one click, you can save it to be read later. It also suggests topics and articles through what you have saved already. Instapaper syncs the articles and videos you save so that they’re waiting for you on all your devices –  iPhoneiPadAndroid, or Kindle. You can read anything you save, anywhere and anytime you want, even offline.

  • Time Tracker

This extension does what it says as well: it tracks your time. What’s great about this one is that it logs every different website you go to. You can check it out in detail to see where you spend your time. You will be surprised sometimes how much a certain website sucks your time and adjust.

One of the most well-known productivity techniques is the Pomodoro Technique. Basically, you focus on just one task for 25 minutes and then take a forced 5-minute break. This extension is just like the Forest App but there is no animated tree involved (just a timer). Photo source: https://zapier.com/blog/best-pomodoro-apps/

Have you ever wondered if you are being less productive than you could be because you don’t know much about the science of sleep or sleep cycles? If not, it’s true. This site solves this problem for you by letting you know when you should sleep and wake up based on your personalized sleep cycles. If you don’t like this one, there are plenty of other tools and apps that do similar tasks. Sleep is a crucial, but often overlooked part of everyone’s life. Having the right amount can literally double your productivity.

BRAND MINDS premium announcements straight to your inbox

Subscribe and get 5% discount for tickets

    You agree to our terms and conditions.

    OK, I agree to receive the BRAND MINDS newsletter with information from industry leaders and business experts. The content is related to ultimate technologies, marketing trends and updates about BRAND MINDS events.

    OK, I agree to receive the latest info and offers for BRAND MINDS events when I am surfing on other websites as well. For this, I agree to allow cookies and other online digital marketing tools to personalize site content, social media features and to analyze the traffic by sharing my navigation status with BRAND MINDS SRL advertising and social media partners such as, but not limited to, Meta, LinkedIn and Google.

    × WhatsApp Help