10 Ideas to use Facebook Live in your Communication Strategy
If you are a marketer thinking about starting to go Live on Facebook or looking for fresh ideas to engage with your audience, this article is for you!
Facebook Live has passed the 2-year mark since being introduced as new feature to the Facebook universe. Facebook’s goal was for Live to become a new way for users to connect and share in the moment with friends and loved ones.
Seeing the numbers below, we say Facebook has achieved this goal:
- Live has become a core part of the Facebook experience with 3.5 billion sessions since 2016 according to the social platform;
- Pages have increased their Live broadcasts 1.5 times over the past year;
- Live videos are generating 6x more interactions than regular video.
Here are more statistics via Facebook:
Facebook Live is even bigger than YouTube which is quite surprising:
You will find more infographics at Statista
What to use Facebook Live for – 10 ideas
1. New product release
Going Live on Facebook to show your audience your new product is a great way to increase product and brand awareness.
2. A new blog post
Instead of writing a post announcing your latest blog post, go Live and talk about the subject with your audience. Don’t talk about everything in your blog post, leave one-two points or insights out and invite your followers to discover them by reading it.
3. Announcing a new client/collaboration
Taking up a new client or starting a new collaboration is a good opportunity to go Live: it allows your audience to stay updated with information regarding your brand.
4. Behind the scene/How it’s made
Use Facebook Live to go behind the scene: show what it’s like for your team or staff to prepare for an event. Or show your audience how your product is made: take them on a tour of your factory.
5. Take questions
Do your customers or followers have a lot of questions regarding your products? Or have you noticed that some questions are asked more frequently than others? Let your audience know you will answer all their questions during a Facebook Live session.
6. Do interviews
Interviewing experts or influencers in your niche on Facebook Live is the perfect way to raise your brand by association: the interviews provide value to your audience and help your brand stay top-of-mind.
7. Comment other events live
Whether it’s an industry fair, conference, demonstration, comment it on Facebook Live. Don’t be afraid to provide your input and insight!
8. Try a new experience
Curiosity is a powerful emotion so if you let your audience know you are going to do something new (nothing illegal!), your audience will tune in to share your experience.
9. Provide value
If you are an experienced professional or expert, you can share your insights and recommendations with your audience: teach, show and help.
10. Poll your audience
Asking questions on a specific subject is a great way to show your audience your brand is interested in their opinions. Ask their help on choosing a name for a project or a new product line. Let them know you value their input and build trust for your brand.
How to create an online storytelling campaign for an NGO
“Storytelling is how humans communicate with each other, the way that we make sense of complex information, and how we relay our experiences to others. Nonprofit storytelling can motivate people to pay attention and take action. Emotional, appealing stories can build an online audience for your nonprofit,” wrote TheBalance.
Videos allow you to combine your dynamic story with emotion to create a connection with your audience that words and photos cannot build. Emotion is your main asset to use. Moreover, organizations can convey impact in a way that engages and inspires donors by persistently telling stories.Through storytelling, nonprofit organizations can harness the power of emotion to make a connection with donors that inspires action.
According to thebalance.com, a storytelling campaign has three phases: planning, implementation, and evaluation. In the planning stage, you need to articulate the goal of the storytelling campaign clearly. “Design each campaign for a defined purpose and to accomplish a specific goal. You may need to carry out multiple storytelling campaigns per month to achieve your goal, or perhaps just one per quarter, depending on your resources. Once you define the action that you want people to take, you can determine who is most likely to take that action, and the emotional storytelling hooks to get them to do so.”
The next steps are selecting your audience and making sure that the story is true and it fits the audience’s expectations and realities. There are five main types of stories that nonprofits can collect and develop — value stories, social proof stories, founder stories, resilience/continuous improvement stories, and impact stories. After deciding that you must collect the necessary pieces of information to create the right campaign, choose the right channels to whom to send it and promote it,create it, share it and evaluate it. More details you can find here.
“Because e-mail is a great way to engage supporters who might not regularly visit your website, you can use it to hook supporters into your story and prompt further action, without it feeling like you’re asking for donations at every point of communication. Use e-mail as an opportunity to invite readers to be the hero of your organization’s mission. Layer in visuals: With the average person’s attention span maxing out at 8 seconds, you can’t afford to deliver a novel to people’s inboxes. Instead, think of your story as a short picture book. This email is such a great example because it injects an image after every couple sentences. Break up blocks of text with visuals to keep readers engaged and keep your copy clear, simple and concise,” wrote classy.org.
More ideas and pieces of advice you can find also here.
Top 20 business people to watch for in 2017
Each one of us needs to be inspired, to meet and read about inspirational people and success stories that truly show us that the sky is the limit. We compiled of list of great entrepreneurs, social media influencers, both men and women, that we believe deserve a look over their careers so far and that will still be a great inspiration in the years to come.
Neil Patel – an internet marketer and conversion expert, best known as the founder of Crazy Egg, Quick Sprout, and KISSMetrics. Recognized as a top 100 entrepreneur under the age of 30 by President Obama, Patel is also a regular, respected contributor for publications such as Inc., Fast Company, Forbes, Entrepreneur.com and TechCrunch. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.
John Rampton is a serial entrepreneur, connector, and the founder of Due.com. Rampton has hailed as No. 3 of the Top 50 Global Online Influencers and one of the Top 10 Most Influential PPC Experts in the World for 3 years running. Time Magazine recognized John as a motivations speaker that helps people find a “Sense of Meaning” in their lives. He currently advises several companies in the bay area. John loves helping others succeed online. It’s all about helping and giving back. It brings me joy in my life.
Chris Stoikos is best known for his hilarious viral videos, which generated 130M views and $10.5M in sales in the past year alone as part of his venture Dollar Beard Club. Stoikos has also appeared on NBC’s Shark Tank and generated millions in revenue for various product launches. is a highly regarded serial entrepreneur with two successful exits under his belt. He is an expert at creating and organizing dynamic teams that can execute business ideas quickly and effectively, and set them up to be self-sustaining organizations.
Ann Handley has been named by “Forbes” as the “Most Influential Woman in Social Media” and one of the Top 20 Women Bloggers. She is the chief content officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies, and her book “Everybody Writes” is a Wall Street Journal bestseller. She is also the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.”
Moreover, a pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.
Shradha Agarwal co-started Context Media with a goal to help patients with chronic diseases better manage their health. She is now reaching more that 6+ million patients a month. Shradha co-founded JumpStart Ventures in 2011 to fund other passionate entrepreneurs who are executing ambitious solutions in healthcare, education and media communications, and has since backed more than 40 companies with over $10 million in venture investments. She mentors entrepreneurs at Techstars, Impact Engine & Blueprint Health, but is equally invested in the venture philanthropy model for scaling nonprofit solutions through SVP Chicago and The Chicago Public Education Fund. She serves on the boards of OneGoal and Chicago Children’s Choir and spiritedly supports youth education, women leadership, and civic engagement. The CEC recently honored the two ContextMedia co-founders with the “2015 Chicagoness Award” for their deep commitment to developing the city’s ecosystem. Agarwal was honored as a Champion of Change by the White House, recognized as Best Female Founder at the United Nations, and won a Moxie Award as “Tech Woman of the Year” in Chicago.
Anthony Smith is Founder and CEO of Insightly, a San Francisco-based company that provides customer relationship management (CRM) cloud-based software to more than 1.2 million customers in 200 countries. After identifying a market need for a CRM solution for small businesses, Anthony built the first version of Insightly himself, using his previous experience of designing, constructing, and implementing CRM software for enterprises.
Julia Taylor Cheek isn’t new to business, but the Harvard Business grad’s new company is literally changing the way we live. Cheek’s company, EverlyWell (of which she is both co-founder and CEO) is simplifying health testing and putting it into words and charts that everybody can understand.
Branden Hampton is the king of social media, having built over 33M followers across Instagram, Twitter and Facebook. He’s also the CEO of the social media marketing company One Penny Ad Agency and co-author of “ How to Set Up Your Business for Under $1000”.
Brian D. Evans is an Inc 500 entrepreneur and the founder and CEO of Influencive, an online publication read by millions of young entrepreneurs. His company, BDE Ventures had 2,388% growth in 3 years and was the 25th fastest growing advertising and marketing agency in America.
Ekta Sahasi is the vice president of the U.S .Business Innovation Center (BIC) for Konica Minolta, where her team seeks out new places to invest in disruptive technology that can advance the company’s competitive advantage. When not investing in startups and overseeing innovation at Konica Minolta, Sahasi helps startups understand how they can enter Asian markets and work within those cultural parameters. Prior to joining Konica Minolta, Ekta spent 10 years at eBay Inc. where she co-founded and led both eBay and PayPal’s Research and Innovation Labs. She successfully developed one of the largest corporate innovation programs, and experimented with emerging technologies for enhancing existing technology stack and M&A. As Director of Innovation Products and Research at PayPal she built and scaled a global cross-functional team and led the strategic vision and execution of high-impact projects.
Russ Ruffino: Founder and CEO of Clients on Demand, the most reliable client attraction system in the world, Ruffino has helped coaches and thought leaders all over the world build six-figure monthly businesses from scratch. His massive success in marketing and as a business owner has allowed him to become one of the most respected business coaches in the industry.
Pejman Ghadimi is a self-made multi-millionaire, serial entrepreneur, best-selling book author and currently the CEO and Founder of Secret Entourage. The platform was started in 2009 to help bring together some of today’s greatest and brightest CEO’s, business owners and innovators in an attempt to help bridge the gap between formal and self-education by providing current, relevant, as well as affordable coaching and mentorship. Secret Entourage presently is home to over 280 accredited entrepreneurs covering more than 100 industries, over 30,000 students and reaches millions through social media. Since its launch, Secret Entourage has expanded its reach to over 1,200,000 new individuals each month and has grown as an accepted brand in the business and lifestyle community. The organization has to date aided tens of thousands of individuals and organizations in reaching their full potential. Secret Entourage has also helped unify accredited Entrepreneurs with the mission of bringing back the true meaning of entrepreneurship, and to be an inspiration to all. In 2012, Pejman authored Third Circle Theory, Gen Y’s blueprint to Entrepreneurship which had sold over 50,000 copies by mid 2013.
Pejman is also the owner and founder of VIPMotoring.net, a unique luxury lifestyle concierge service which currently was said to be “one of the best sources of education for today’s modern millionaires” by Forbes in 2012.
Roger Bryan is a serial entrepreneur with two successful exits: a marketing agency and an ecommerce business. His current venture, Enfusen, named a Top 10 Tool Entrepreneurs Can Use to Automate Their Business by Inc., is a machine-learning analytics platform that helps digital marketing agencies drive increased traffic and conversion for their clients.
Sam Ovens: Ovens has told the story how he started completely broke, working out of his parents’ garage in New Zealand, and in five short years, started a consulting business, moved to New York and made over $20 million. Ovens helps everyday people quit their jobs and “job-like” businesses to start their own highly leveraged consulting business. His methods are shaking up the consulting industry. Since 2011 he has created 14 millionaires and 340 six-figure earners with his training programs.
John Sculley and David Steinberg, ZetaGlobal – Former Apple and Pepsi CEO John Sculley and David Steinberg have become darlings of the marketing tech world, creating a business that provides analytics-driven platform that can also both see the customer’s life-cycle, measure ROI and understand your audience for intelligent marketing across the board. The company remains profitable, and made over $300 million in revenue the last year. Considering the cutthroat nature of the business, marketing tech leaders should pay real attention to Sculley and Steinberg as Zeta continues to grow.
Raviv Turner, CaliberMind, is a serial tech entrepreneur and former Israeli intelligence of CaliberMind, stands out. The company plugs into your CRM and content pipeline and uses psychographic ( a huge secret weapon in marketing) profiling of your sales and marketing calls, emails and customers’ social feeds to intelligently inform you both how to communicate with them and what content to feed them, such as security content for a security-minded person.
Amanda Signorelli, CEO of Techweek, is building tech-based entrepreneurial communities in major cities across North America, helping local business break through.
Danielle Morrill, CEO and co-founder of Mattermark, is improving the way that businesses find and connect with the ideal customers, simplifying the process of finding leads for businesses of all sizes. Small businesses will want to keep Morrill’s company on their radar in 2017.
The Job of the Future
The future. The perfect job. All of these terms mean different things to different people. What makes us happy may not make somebody else. Forseeing into the future and finding predictable trends is a job that requires lots of research and inspiration, but it will never be 100 percent accurate.
If for some people the perfect job might be travelling and blogging about it, for others may mean sitting in front of a desktop and writing algorithms. If for some the job of the future may be totally related to the new technologies, for others may represent going back to their roots and the nature, following the naturist trend.
For example in Singapore, according to vulcanpost.com, there are three mismatches in today’s society that negatively impacts the employability and job search process for Singaporeans: mismatch of skills, of jobs and of expectations. Due to the lack of publicly available information, job seekers sometimes have a skewed impression of what jobs are up for grabs, and where they can be found. This in turn results in a surplus of jobs in certain industries while other sectors, such as security, suffer from a crippling lack of manpower. According to the Acting Minister of Education, Ong Ye Kung, there will be a job boom in the engineering and tech sectors of more than 30, 000 positions. And that, while at the same time, there are countries where the demand for these people is huge and rising.
Moreover, we have to take in account the fact that some jobs and titles didn’t exist some years ago, leaving the possibility for the same thing to happen in the future. In other words said, nobody knows what new jobs and positions will appear in 20-30 years’ time from now.
What is important to realize is that any job you would forsee for yourself, in order to make sure you do have a future, you must poses a set of skills that will help you navigate through the tough climate and find the right spot for you, even this one may change during the years. In our opinion, those qualities would require someone to:
- Be flexible
- Stay curious
- Be creative
- Be a different type of leader
- Have great communication skills
- Try to expand your boundaries
- Experiment as much as possible
- Know Himself / Herself
- Don’t be afraid to ask
- Build networks
- Keep the ego in check
- Be present and active
- Keep an eye out for everything new