9 social media apps paying their content creators
Competition among social media apps is fierce. Every platform is looking to keep their users engaged as long as possible and one way to achieve this is to provide them with the best from content creators. Some social apps began paying their most talented content creators last year, some started this year.
9 social media apps paying their content creators
1. FACEBOOK – in-stream ads, fan subscriptions, branded content and subscription groups
On March 11, 2021, Facebook announced that the platform will help Content Creators Diversify Revenue on Facebook.
From 2019 to 2020, the number of content creators earning the equivalent of $10,000 USD per month grew 88% and content creators earning $1,000 per month grew 94% (Facebook).
Here is how content creators can monetize content on Facebook:
In-stream ads help content creators earn money by including short ads before, during or after their videos.
Facebook will automatically identify natural breaks in content to place the creator’s ads, or the creator can choose placements.
The creator’s earnings are determined by the number of video views and who the advertisers are.
Fan subscriptions allow the creator’s audience that cares most about their Page to directly fund it through monthly, recurring payments that the creator sets.
The creator can identify supporters by the special badge the platform provides them in comments.
Facebook’s recommendation to keep the fans engaged is to reward them with perks such as exclusive content and discounts.
Facebook helps creators generate revenue by publishing content that features or is influenced by a business partner.
Brands want to work with content creators and their audiences.
To make this easier, safer and more impactful for both parties, Facebook created the Brand Collabs Manager, a tool which enables the creator to find and connect with brands.
Subscription groups empower group admins to sustain themselves through subscriptions, thus enabling them to further invest in their communities.
We’re especially focused on short-form video monetization. In the coming weeks, we’ll begin testing the ability for content creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue.
Yoav Arnstein, Director, Facebook App Monetization
2. TWITTER – the Tip Jar
On May 6, 2021, Esther Crawford, Senior Product Manager at Twitter announced a new feature called Tip Jar.
What is Tip Jar?
“Tip Jar is an easy way to support the incredible voices that make up the conversation on Twitter. This is a first step in our work to create new ways for people to receive and show support on Twitter – with money.”
Tip Jar is a new way for people to send and receive tips. The accounts that enabled this feature have a Tip Jar icon next to the Follow button on their profile page.
How does the Tip Jar work?
By tapping the icon, a dropdown of payment services or platforms unfolds and the user selects whichever they prefer. The services available today include Bandcamp, Cash App, Patreon, PayPal and Venmo.
3. INSTAGRAM – Badges in Live and IGTV Ads
Badges in Live
In May 2020, Instagram announced new ways for creators to make money.
To give fans another way to participate and show their love towards a particular content creator, Instagram introduced badges that viewers can purchase during a live video.
With badges, creators can generate income from the content they’re already creating. Badges will appear next to a person’s name throughout the live video.
Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart.
IGTV has become a powerful place for creators to connect more deeply with their fans, pilot new projects and share their lives and talents.
With IGTV ads, they have another new way to earn money from the content they work so hard to produce.
4. YOUTUBE – $100M YouTube Shorts Fund
In May 2021, YouTube announced the launch of YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022.
Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.
Each month, YouTube will reach out to thousands of creators whose Shorts received the most engagement and views to reward them for their contributions.
The video platform said the Shorts Fund is a top priority and the first step in its journey to build a monetization model for Shorts.
We’ve paid more than $30 billion to creators, artists, and media companies over the last three years, and we remain deeply committed to supporting the next generation of mobile creators with Shorts.
5. TIKTOK – $1B Creator Fund
The Creator Fund gives TikTok’s best and brightest the opportunity to earn money with their creative talent.
Within 3 years, TikTok is expecting the fund to rise to a total of $1 billion.
The fund will extend to further markets across the globe so that even more creators will be given the opportunity to earn from their hard work and creativity.
Beginning March 25, 2021, creators will need at least 100K authentic video views in the last 30 days to be eligible to join the Creator Fund.
6. Snapchat– $1 million a day in Spotlight
Snapchat is willing to pay $1 million a day for good content from creators on its platform.
Snapchatters are invited to submit their top snaps to Spotlight and if the snaps go viral, the company is paying the creators a lot of money.
Snapchat debuted Spotlight in November 2020 and thousands of creators are already getting paid small fortunes.
Snapchatter Cam Casey, a TikTok star with over seven million followers, has been paid nearly $3 million by the company for content that went viral.
7. Pinterest – $500K Creator Fund
In April 2021, Pinterest hosted an event focused on its creator community. At this event, Pinterest announced the launch of a $500,000 Creator Fund.
The fund is specifically focused on elevating creators from underrepresented communities in the United States. It will offer a combination of creative strategy consulting and compensation for content creation and budget for ad credits.
Creator Inclusion Lead Alexandra Nikolajev said the company worked with “eight emerging creators across fashion, photography, food and travel, and will be identifying 10 more creators in the next few months for the next cohort.” (source)
8. LINKEDIN – Creator Program
In May 2021, Daniel Roth, VP and Editor in Chief at LinkedIn announced a program to support creators around the world, enabling them to have an even bigger impact and better experience on the platform.
No details were further disclosed and also we have no information on whether or not this program will pay LinkedIn Creators.
9. CLUBHOUSE – Clubhouse Payments and The “Creator First” Accelerator Program
In April 2021, Clubhouse began rolling out Payments—the platform’s first monetization feature for creators on Clubhouse. All users will be able to send payments and 100% of the payment will go to the creator, Clubhouse will take nothing.
This will be the first of many features that allow creators to get paid directly on Clubhouse. We are excited to see how people use it, and to continue working hard to help the amazing members of the Clubhouse community grow and thrive.
Before the Payments feature, Clubhouse launched the Creator First Accelerator Program.
The program’s goal is to help support and equip emerging creators with the resources they need to bring their ideas and creativity to life.
The platform’s support includes a wide range of services from sending iPhones to the creators to helping them promote their shows.
The program also provides the creators with a monthly stipend and matches them with brands so they can turn their ideas into profitable creative endeavors.
Instagram stories, AR, short-term content and chatbots – to be watched in 2018
Until now there has been a lot of talk about the Millennials, about how present they are in the digital environment and what type of content they prefer. After them comes strongly the Z Generation, meaning the people born between 1995-2012, that will represent 40 percent of the consumers’ market in 2020.
The manner in which they are changing the rules of the game and re-configuring the experiences with the brands is analyzed in the report Digital Recap 2018, created by The Bridge – Golin’s social media & digital hub – and the blogger Alex Ciuca (Hoinaru), available on www.digitalrecap.ro.
In the new Digital Recap we took a look at 2018 in which the relevance, measurement and analysis will count more than ever. The last year’s trends in content, storytelling, influencers and communities are refining and re-defining themselves in a new communication equation in social media. How memorable is in fact the ephemeral content and how are the brands adapting themselves to the new messages’ temporary reality, through what are the influencers differentiating themselves from the content creators and how is the social media influencing the buying power on this year’s digital agenda,” said Irina Roncea, deputy managing director, Golin.
Found at its seventh edition, the report presents the evolutions and trends in the digital environment, offering at the same time predictions and recommendations for the brands that want to be relevant for the new generation of consumers.
The star remains in 2018 the Instagram Stories, a channel that already attracts massive investment at a global level – almost 25 million companies worldwide publishing stories on Instagram. At the same time the Augmented Reality brings new changes in the interaction between brands and consumers, therefore it will rise the mix of offline-online experiences through viral elements added in real time to a store visit or while looking over a flyer. Also on a growing trend is the Virtual Reality, powered by the diversity and rising accessibility of the VR glasses’ models.
The ephemeral content represents an excellent manner of attracting and keeping the users for a longer period of time, if the brand is telling its story well. Insta Stories can contain teasers of product launches,
making ofs from their creation, exclusive content that can be discovered only in Stories, awards for fans and new communication opportunities with them. From its launch and until the present, the time spent by users in stories has been growing with 28 minutes, while 1 in 5 stories from a brand has been receiving a private message as response. Those are the reasons for which we believe is very important that the things a user sees bring him/her a plus value, in a way or another: to be useful and /or to be funny. A brand that will make its user feel privileged and rewarded for the times pent on its page will for certain have a future,” said Roxana Ionescu, Senior Digital Manager Golin.
Another visible trend for 2018 are the chatbots. Their number grew significantly in the last years, especially with the launch of the Facebook Messenger, in 2016. Therefore, 80 percent of the businesses are already using or planning to use them until 2020, while the global chatbots market is expected to reach USD 1.23 billion in 2025.
How 2017 looked in terms of numbers:
- Facebook has 2 billion users monthly;
- Time Warner invests USD 100 million in shows and ads on Snapchat;
- EUR 2,7 billion has to pay Google for a UE fine regarding a series of wrong doings on the comparing prices’ software of Google Shopping;
- 3000 people are hired by Facebook to check the posts and the videos reported as being hate speech or related to crimes;
- Intel paid 15,3 billion for the acquisition of Mobileye.
- EUR 1,7 million are invested by eMAG in the Zitec company;
- NBC holds 25% of Euronews;
- Amazon spent USD 13,7 billion in order to buy Whole Foods;
- The American company Equifax lost 143 million accounts.