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Eurostat published interesting statistics on the tax-to-GDP ratio in the European Union.

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5 IoT Trends for 2018

1.Connected Industry

Companies in a wide variety of industries can use the massive amounts of contextual data provided by IoT devices. This will help them to improve manufacturing processes, fine-tune management strategies, and monitor factory/ construction equipment. The trend will be visible in industries such as manufacturing, healthcare, agriculture, fleet management and automotive.

“While much of the attention has been place on acquiring as much raw data as possible, then analyzing it and presenting it to key decision makers, a shift in emphasis is now a foot in that the location and time of data acquisition is becoming just as important as secure communication and the data itself. This shift in emphasis toward more ‘context rich’ data presents exciting opportunities for application developers and system designers in IoT application arenas. For example, instead of simply detecting a dangerous bump or pothole in the road using tire pressure or suspension monitoring sensors, the data can be combined and communicated with precise location data so other trucks in a fleet can avoid that spot and avert fleet‑wide damage,” writes electronicspecifier.com.

Fleet management companies will be able to track mileage, monitor the number of stops taken, and find the current location of their trucks. They can also monitor gas levels, and even detect dangers on the road.

In agriculture, the industrial IoT can help secure the global food supply. With an expected 9.1 billion global inhabitants by 2050, using connected sensors to track temperature, soil conditions, sunlight and humidity, can provide the data needed to ensure optimal use of land. Then accurate location services and timely information communication can guide harvesters to ensure those crops are harvested quickly and efficiently at the optimum time.

2. Smart energy

“With much of global conversation focused on energy consumption, Smart Energy IoT projects will help both commercial buildings and households to better monitor their energy use. Smart streetlights powered by cost-effective and energy-efficient LED lights will help cities lower their environmental impact,” writes excellentwebworld.com.

Moreover, according to the website, Smart Meters will help households and commercial buildings to monitor their overall energy consumption and lower the overall pollution levels of a city, while also helping to detect power outages sooner than ever before.

IoT solutions can be implemented as narrowly as at the circuit level, and by leveraging and analyzing that data with AI, decision-makers can pull actionable information to significantly reduce waste and further optimize business operations. AI also enables real-time alerts and notifications as well as the automation of key functions, such as climate control and lighting. The power of IoT comes from the granular data it provides. Installing sensors on your existing devices enables them to communicate information about conditions like energy usage, pressure, temperature, etc.

3. Smart Supply Chain

A Smart Supply Chain is necessary for companies using AI and Smart data collection technologies, being qualified to “decode” and implement the information collected. It can also ensure that each individual operation within a company is using smart technology. This helps to keep things consistent.

Smart Supply Chains can help to fill in the gaps in production when workers are unavailable. This means that brands can produce more in less time. Additionally, these Smart Supply Chains often possess targeted skill sets that not every worker has. This technology will also help companies to make better use of their storage space, avoid over-production, and help to monitor inventory.

4. ADN Voice Technology

IoT projects that offer voice-led Operating Systems will soon become a part of daily life. They won’t just be a gadget that only the tech-obsessed can’t live without. Amazon’s Alexa has all the chances to  become the most popular piece of ADN Voice Technology, outpacing Siri and Google Assistant. To make driving safer, Alexa will be integrated into cars, therefore drivers can ask for directions or change the music without taking their hands off the wheel.

For added convenience, you can use Alexa and other ADN Voice Technology to control your Smart Home. You’ll be able to turn on your lights, adjust your thermostat, and much more.

Since it was founded in 2001, VoiceBox, a provider of contextual voice and natural language understanding (NLU) technologies, has partnered with car, smartphone and wearable manufacturers on its speech recognition technology, said Mike Kennewick, company co-founder, chairman and CEO, for http://internetofthingsagenda.techtarget.com.

5. Smart Cities

A 2016 survey from Daintree Networks,quoted by Business Insider, found that almost 60% of building managers in the U.S. are familiar with the IoT, and 43% believe the IoT would shape how they operate their buildings in the next two to three years. One area with massive potential for improvement is in lighting, as building managers could switch to LED bulbs in order to save money and energy.

Another area is elevators, where the need for greater efficiency is shocking. IBM noted that in 2010, people in New York City waited a total of 22.5 years for elevators. As a result, Allied Market Research expects the smart elevator market to nearly double from $12 billion in 2015 to $23 billion in 2020.

“The greatest implementation of smart architecture and infrastructure is smart grids, which help tremendously with resource conservation. The European Commission expects that 72% of consumers in the European Union will have smart electricity meters installed in their homes by 2020, and 40% will have a smart gas meter,” said Andrew Meola for Business Insider.

Moreover, as excellentwebworld.com points out, thanks to Smart City projects, delayed trains and sitting in hours of traffic may be a thing of the past. These technologies even use cameras to monitor the traffic flow. This means that traffic lights will operate according to the levels of congestion. Public transit riders will get real-time updates regarding when a bus or subway will arrive. Smart City technology will also influence the overall infrastructure of a city. This helps to improve predictive maintenance estimates. It also assists in the control of potential public health crises, and creates better city planning strategies.

 

 

How the UK marketers feel towards the GDPR

Only 11% of marketers already have systems in place to ensure they don’t fall foul of the legislation, as shows data from YouGov and The Chartered Institute of Marketing (CIM). From May 2018, the  EU General Data Protection Regulation (GDPR) will come into effect. The reform is one of the most significant in years at 200-pages long and formalizes concepts like the ‘right to be forgotten’, data breach accountability, data portability and more. Huge fines of €20m, or up to 4% of global revenues, have been threatened for non-compliance.

The study into the challenges and opportunities facing those in the industry was based on two separate surveys from YouGov and the CIM. Key findings from the former, which surveyed 225 marketers found that for those in the UK, Brexit (55%) and a recession (47%) were the top concerns for the year ahead. Only 13% of those quizzed said that GDPR would be a significant cause of worry, with just 31% admitting they do not know whether their business has taken steps to ensure they’re compliant.

source: The Chartered Institute of Marketing (CIM)

The CIM’s dataset from 112 members revealed that 70% of marketers are concerned about factors outside of their control, including data breaches, impacting on their brand. The introduction of GDPR will have huge ramifications for marketers who handle personal data and also place demands on businesses to demonstrate informed consent to use consumers’ personal data for marketing purposes – something marketers have  previously expressed anxiety over.

Chris Daly, chief executive of the CIM said that while marketers were conscious of impending challenges like Brexit and other digital trends, they have to make sure it doesn’t obscure other issues.

“It is concerning to see that GDPR has not been fully considered, given the wide-reaching impact this will have on business areas which deal with data – marketers’ natural habitat. Given the concerns that emerged from consumers last year over how businesses collect and use customer data, marketers must make sure they are prepared and ready for GDPR sooner rather than later. By staying on the right side of the incoming legislation, marketers are best placed to safeguard not only their business’ reputation, but also its finances.”

The report, “The Challenges and Opportunities facing Marketers in 2017”, features the results of a YouGov survey of 255 marketers, in which more than half (55%) said the UK’s exit from the European Union was among their top concerns.

As a result of the UK’s looming constitutional changes, 54% of marketers said they expected to see an increase in “Brand Britain” messaging, and 19% said they were already looking at how to incorporate this into their own marketing.

Further data from a survey of 112 CIM members, conducted via Survey Monkey, reveals that:

  • 70% of marketers are concerned about factors outside of their control (data breach, tax scandals, workers’ rights problems) impacting on the brand
  • 95% think marketers need more influence and involvement with the broader business in order to protect brand reputation

Despite the influence social media gives consumers, only 18% of marketers are confident they can handle anything social media throws at them.

One of the key drivers for this is the impact of social media, which gives consumers a platform to shine a light on bad brand behaviour – in fact, 89% of marketers believe the Internet, and social media in particular, gives consumers more power to effect change over brands. However, 21% of marketers feel that while they can manage social media daily, they would struggle in the midst of a Twitter storm. Half of marketers (49%) also say they are not getting the most out of their social media, with 22% attributing this to a lack of investment. While marketers are trying to keep up with changing customer expectations, it would seem some are being held back by the business.

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