10 Growth Marketing Tactics To Grow Your Business
Are you looking to grow your business?
Read on to discover 10 growth marketing tactics!
10 Growth Marketing Tactics To Grow Your Business
Growth Marketing Tactic #1 – Sniply
Would you like to increase your conversion rates? Sniply is a great tool to achieve this goal.
Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.
People use Sniply to drive conversions from every piece of content they share. You can drive traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.
I created my first snip in 2 minutes and I chose to place it on one of Seth Godin’s blogs as you can see below:
- Make sure the page which hosts your snip and the page your snip sends visitors to match ie your content is relevant to the visitors of the host page;
- Create a clever CTA.
Growth Marketing Tactic #2 – LinkedIn Engagement Pods
Engagement pods started on Instagram and in recent years migrated to LinkedIn.
What are LinkedIn Engagement Pods?
LinkedIn Engagement Pods are private groups of Linkedin users who are all focused on engaging in and sharing other people’s LinkedIn content.
It’s a way to boost your post’s visibility on LinkedIn. This engagement gives your post a little nudge in the right direction but only if it’s high-quality content.
LinkedIn Engagement Pods can amplify your brand’s reach and provide you with opportunities for improved networking and/or collaboration.
If your company employs a large number of people, creating a Company LinkedIn Engagement Pod could empower your employee to become advocates on social.
- Choose your LinkedIn Engagement Pod carefully;
- Write content relevant to the pod’s members.
Growth Marketing Tactic #3 – Thank-you tags or coat-tailing
You post your piece of content and it starts receiving likes from the people in your network. What do you do when someone gives you something? You say ‘Thank you!’.
The same courtesy should apply online too. Growth Marketer Jeff Deutsch encourages marketers to say ‘Thank you’ in the comments of their posts and tag the people who liked them.
Why is it a growth tactic?
Because LinkedIn or Facebook or Twitter will show the posts where these people are tagged to other people in that person’s network which leads to increase visibility.
Growth Marketing Tactic #4 – Place the link to your article in the first comment
Every social network wants to keep you connected on its platform. That’s why all social platforms encourage and value engagement (likes, comments, shares) and frown upon posts with links that allow users to leave their digital space.
Posts with links receive less visibility than posts with no links. You have spent three to four hours carefully crafting your blog and you would like people to read it and rightfully so. But if you cannot place the link in your post what can you do?
You have two options:
- Publish the post with no link then edit it to include the link;
- Publish the post with no link but place the link in your first comment.
It’s been a week since I implemented this tactic and my posts with links in the first comment received increased visibility jumping from 50 views to over 400 views overall. That’s a 6x increase in visibility!
Growth Marketing Tactic #5 – Post native video on LinkedIn, Facebook, YouTube, Instagram and Twitter
Video is the best way to engage authentically with your customers. Although not everyone feels comfortable talking in front of the camera it’s a great way to get your customers to know you and build a connection.
All social media networks now allow users to post native videos. They encourage users to upload videos directly or go live on their platforms. As a result, video posts receive increased visibility.
Growth Marketing Tactic #6 – Pixel your visitor
Growth marketer Jeff Deutsch has this tip for marketers running Facebook ads: pixel your visitor, not your landing page.
Instead of placing your Facebook pixel on your landing page, place it on a blank HTML page. This page will pixel your visitors and redirect them to your landing page.
What does this tactic solve?
It tags people who leave before your landing page has loaded because they either lack patience or your landing page has a number of scripts that extend the loading time.
Jeff states this tactic is a way to stop losing 30% of your ad traffic.
Growth Marketing Tactic #7 – Facebook Messenger hack – the Auto-responder
Over 1 billion people use Messenger to connect with businesses every month.
MobileMonkey CEO Larry Kim found a way to take this opportunity to the next level: auto-responders.
In his article, Larry shows how to grow your Messenger subscription base with an auto-responder chatbot called Comment Guard.
Growth Marketing Tactic #8 – Gamification
Famous marketer Neil Patel lists gamification as a growth marketing tactic.
He recommends marketers to use gamification to their advantage by pulling their audience in with quizzes and polls to spark engagement and brand awareness.
To leverage gamification, marketers have to make content entertaining while also providing value.
According to Neil, gamified systems must tick three boxes:
- Give users motivation to do something (emotional investment, the promise of reward, etc.);
- The ability to complete the action;
- Provide a trigger or cue to complete the action.
Growth Marketing Tactic #9 – Piggyback on a thriving network
In 2016, Spotify integrated with Facebook Messenger allowing people to share their Spotify songs or playlists directly within a chatbox. This integration accelerated Spotify’s growth through referral traffic. Ultimately, millions of Facebook users also became advocates of the music platform because it filled the users’ desire to share their music socially.
Airbnb’s integration with the Craiglist platform is now the company’s most famous growth hack. In 2010, looking to access Craiglist’s huge user base, Airbnb built a bot to piggyback the platform. Check out the Airbnb growth case study.
What is the secret of successful integration with another platform?
Start with the perfect experience and work backwards.
Growth Marketing Tactic #10 – H.A.R.O
H.A.R.O. stands for Help A Reporter Out.
Help A Reporter Out is a media services company with over 35,000 journalists and 800,000 source members which started out as a Facebook group.
HARO allows sources to find topics related to their expertise, industry or experience while allowing journalists and bloggers to spend more time writing and less time sourcing. Subscribe as a source and you could be featured in mainstream media.
It’s a long-term effort but the potential benefits are worth it: increased brand awareness, augmented SEO, building business opportunities, establishing leadership credibility and garnering high levels of engagement on social.
What growth marketing tactics do you employ to grow your business?
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Instagram stories, AR, short-term content and chatbots – to be watched in 2018
Until now there has been a lot of talk about the Millennials, about how present they are in the digital environment and what type of content they prefer. After them comes strongly the Z Generation, meaning the people born between 1995-2012, that will represent 40 percent of the consumers’ market in 2020.
The manner in which they are changing the rules of the game and re-configuring the experiences with the brands is analyzed in the report Digital Recap 2018, created by The Bridge – Golin’s social media & digital hub – and the blogger Alex Ciuca (Hoinaru), available on www.digitalrecap.ro.
In the new Digital Recap we took a look at 2018 in which the relevance, measurement and analysis will count more than ever. The last year’s trends in content, storytelling, influencers and communities are refining and re-defining themselves in a new communication equation in social media. How memorable is in fact the ephemeral content and how are the brands adapting themselves to the new messages’ temporary reality, through what are the influencers differentiating themselves from the content creators and how is the social media influencing the buying power on this year’s digital agenda,” said Irina Roncea, deputy managing director, Golin.
Found at its seventh edition, the report presents the evolutions and trends in the digital environment, offering at the same time predictions and recommendations for the brands that want to be relevant for the new generation of consumers.
The star remains in 2018 the Instagram Stories, a channel that already attracts massive investment at a global level – almost 25 million companies worldwide publishing stories on Instagram. At the same time the Augmented Reality brings new changes in the interaction between brands and consumers, therefore it will rise the mix of offline-online experiences through viral elements added in real time to a store visit or while looking over a flyer. Also on a growing trend is the Virtual Reality, powered by the diversity and rising accessibility of the VR glasses’ models.
The ephemeral content represents an excellent manner of attracting and keeping the users for a longer period of time, if the brand is telling its story well. Insta Stories can contain teasers of product launches,
making ofs from their creation, exclusive content that can be discovered only in Stories, awards for fans and new communication opportunities with them. From its launch and until the present, the time spent by users in stories has been growing with 28 minutes, while 1 in 5 stories from a brand has been receiving a private message as response. Those are the reasons for which we believe is very important that the things a user sees bring him/her a plus value, in a way or another: to be useful and /or to be funny. A brand that will make its user feel privileged and rewarded for the times pent on its page will for certain have a future,” said Roxana Ionescu, Senior Digital Manager Golin.
Another visible trend for 2018 are the chatbots. Their number grew significantly in the last years, especially with the launch of the Facebook Messenger, in 2016. Therefore, 80 percent of the businesses are already using or planning to use them until 2020, while the global chatbots market is expected to reach USD 1.23 billion in 2025.
How 2017 looked in terms of numbers:
- Facebook has 2 billion users monthly;
- Time Warner invests USD 100 million in shows and ads on Snapchat;
- EUR 2,7 billion has to pay Google for a UE fine regarding a series of wrong doings on the comparing prices’ software of Google Shopping;
- 3000 people are hired by Facebook to check the posts and the videos reported as being hate speech or related to crimes;
- Intel paid 15,3 billion for the acquisition of Mobileye.
- EUR 1,7 million are invested by eMAG in the Zitec company;
- NBC holds 25% of Euronews;
- Amazon spent USD 13,7 billion in order to buy Whole Foods;
- The American company Equifax lost 143 million accounts.