THE PERFECT GIFT FOR A MINDSET LIFT
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One of Facebook’s big focus areas for 2018 is making sure the time everybody spends on Facebook is time well spent. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness. But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” wrote Facebook’s creator Mark Zuckerberg.
Moreover, according to him, the social media platform’s representatives feel a responsibility to make sure their services aren’t just fun to use, but also good for people’s well-being.
Therefore, the company invested in a deep research that shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.
Based on the research and the new desires for the brand, some of the main changes will be seen by Facebook’s users in the nearest future. Facebook’s News Feed algorithm will prioritize “meaningful social interactions” over “relevant content”. Moreover, Facebook will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg considered “public content”, in favor of content produced by a user’s friends and family.
“The shift is the most significant overhaul in years to Facebook’s News Feed, the cascading screen of content that people see when they log into the social network. Over the next few weeks, users will begin seeing fewer viral videos and news articles shared by media companies. Instead, Facebook will highlight posts that friends have interacted with — for example, a photo of your dog or a status update that many of them have commented on or liked,” wrote The New York Times.
“The changes seemed designed to quiet some of the maelstrom of criticism Facebook has received in the past year, as critics have taken the company to task for cloistering users in filter bubbles, facilitating the proliferation of misinformation, allowing foreign interference in national elections, and exploiting human psychology for profit,” wrote Julia Carrie Wong for The Guardian.
But, the biggest problems that may arise, apart from unimportant, silly posts being “privileged”, the changes in Facebook’s News Feed will affect the most the publishers, nonprofits, small business and many other groups rely on the social network to reach people. Adam Mosseri, vice president of product management at Facebook, who is responsible for running the News Feed, quoted by New York Times, acknowledged that “there will be anxiety” from partners and publishers who often complain about the constant changes in what will be shown across the network.
Moreover, according to ABC, “the latest move represents a major shift, one intended to highlight the posts users are most likely to engage with rather than passively consume. There will be fewer videos, which Facebook considers “passive”. The changes won’t affect ads and will likely hurt businesses that want to reach followers without paying to advertise”.
It’s interesting to see how will the other social networks react to this Facebook change and how much it will actually impact the brands and businesses.
According to fastcompany.com, women entrepreneurs are the fastest-growing segment of business owners in the U.S. But, compared to male-owned businesses, women-owned businesses generally fail at a higher rate, employ fewer people and generate less revenue. The reasons for the disparity are complicated and varied: difficulty in accessing capital, entrenched social norms, and differences in the industries male- and female-owned businesses tend to cluster are a few of the reasons behind the imbalance.
We are focusing on the positive and are determined to offer you some pieces of advice that we are sure will help you along the way.
Be bold. Be elegant.
One of the many advantages that women have other men in business is their ability to be bold and elegant, at the same time. Of having the courage to say what they think, openly, but beautifully. Their strengths, presented in a very elegant manner, makes them special and powerful. Likewise, loved by their employees.
Here’s a common trap founders fall into: gain users at any cost. Often, they chase after daily active users, monthly active users and retention numbers. “They believe that appealing to every customer is one way of solving these problems,” says Julie Supan, who has counseled Airbnb, Dropbox and Thumbtack on branding. That’s the wrong approach, Supan cautions. Instead, focus on the high-expectation customer (HXC). She’s your ideal user, “the most discerning person within your target demographic. It’s someone who will acknowledge — and enjoy — your product or service for its greatest benefit,” Supan says. “If your product exceeds her expectations, it can meet everyone else’s.” The HXC serves as a valuable touchstone to ensure that you’re growing in the right direction and to validate — or invalidate — your action plan.
The deeper the context, the better the advice
Advice givers should always reframe questions to orient around the advice seeker, not their own expertise. And, after offering a spread of data points as context, advice seekers should always ask what they should do next.
Invest in people
Your employees are the best power you have after your own and the gem of your business. They will be the ones helping you achieve the success.
There is benefit to failure
Barbara Corcoran, the famous investor from the hit show Shark Tank once said “My best successes came on the heels of failures.” This is a powerful lesson for any aspiring business owner, as most of today’s most established entrepreneurs have been faced with countless failures. The importance of dealing with failure is that you need to be able to learn from the failure, dust yourself off and move on, even if you deal with consistent failure.
Never be afraid to follow your passion
Debbie Fields, the creator of Mrs. Fields, said “what I wanted was to be allowed to do the thing in the world I did best.” This motivated the entrepreneur to follow her passion for cooking, even when others didn’t believe it could turn into the success it is today.
You have to believe in what you are doing
Estee Lauder, founder of the famed makeup brand said “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Believing in the product and service that you are selling is the first and most important component of being a successful entrepreneur. Without a firm belief in what you are doing, you will never be able to find the success that you deserve, no matter how hard you work. You must believe in the company you have and work relentlessly to sell that idea to the world, making them believe in it as much as you do.
Big achievements are possible
Entrepreneur and iconic mogul Martha Stewart claimed that “it is within everyone’s grasp to be a CEO.” Years of gender bias have left some women not dreaming big enough with their professional aspirations. Stewart’s quote drives the point home in saying that everyone has the ability to earn this type of title, if they are willing to do the work. Dreaming big and visualizing yourself in a big role is one of the best ways to get started on a journey towards being a successful entrepreneur.
Taking risks is important
Lillian Vernon, founder of Lillian Vernon Corporation, once said: “I don’t look at risk the way other people do. When you’re an entrepreneur, you have to go in feeling like you’re going to be successful.” When Vernon started her company she was married and pregnant, and heard from so many people that starting her corporation was a risk, but it was one she was willing to take. Sometimes, a little risk has to be involved if you want to see the big payoff in the end.
Tell a visual story
Melanie Abrantes, designer, believes that the most important thing about selling your product online is to make sure that the images of your product are able to tell the full story. “Since people won’t be able to see it in person, they have to imagine what the product is going to look like in that setting. When you have professional photography involved, you are able to create a life for that product.”
The means don’t justify the end
The author and icon Gloria Steinem considers that the ends do not always justify the means, in business or in life. “In the end, the who you are is much more important than the what you are. And as beings who need social interaction to survive, the value in who you are while getting to where you’re going is everything. The means will always become the ends,” said Steinem, quoted by billboard.com.
Doubt is your biggest enemy
Trust in yourself and you will do just great. Don’t let anyone plant you doubts when your gusts it’s telling you something. Keep positive people around you that will influence you in a great way.
Celebrate every important step and victory
Make sure you embrace everything good that happens in your business. Don’t sell short your victories and try and enjoy each one of them. Success is not easy to come by and all your efforts and dedication deserve the party.
Keep in mind the big picture
Don’t get frustrated easily or become unhappy just because of some small step backs. Remember the big picture, what you want to accomplish, your main goals. They are the real deal.
When one is passionate about their job, when one is a high-achiever, one tends to ignore the fact that they’re working exceptionally long hours, taking on exceedingly heavy workloads and putting enormous pressure on themselves to excel—all of which make them ripe for burnout.
According to psychologytoday.com, burnout is a state of chronic stress that leads to: physical and emotional exhaustion, cynicism and detachment, feelings of ineffectiveness and lack of accomplishment. In the state of full-fledged burnout, one is no longer able to function effectively on a personal or professional level. However, burnout doesn’t happen overnight, our bodies and minds do give us warnings, and if you know what to look for, you can recognize it before it’s too late. More about the stages of a burnout and its signs one can read here.
But what can we do to avoid reaching this state? According to Christina Maslach and Michael P. Leiter in their book “The Truth About Burnout: How Organizations Cause Personal Stress and What to Do About It”, when burnout occurs, three things happen: you become chronically exhausted, cynical and detached from your work and you feel increasingly ineffective on the job.
An idea would be to try and be more optimistic and make sure you don’t fall on a pessimistic slide, or, if you have the necessary means, just try a vacation. Realistically speaking though, things are not as easy as they seem, hence the problem creeping out on you and making it quite a big issue.
Pay attention to the voice in your head. When it starts describing negative events as permanent, pervasive or personal, correct yourself. By remembering the 3 P’s (permanence, pervasiveness and personal) and flipping the script, Martin Seligman, author of “Learned Optimism: How to Change Your Mind and Your Life” says you can make yourself more optimistic over time.
Increase your social activity. Spend time with friends, they will bring a balance into your life. As shown by bakadesuyo.com, when the American Medical Association surveyed top doctors to find out how they avoided burnout, one of the key things mentioned was “sharing issues with family and friends.”
Increase your self-efficiency. Paula Davis-Laack, JD, MAPP, an internationally-published writer who travels the globe as a stress and resilience expert, wrote for Psychology Today that self-efficacy is having the belief in your own ability to accomplish (and exercise control over) personally meaningful goals and tasks. People who have a stronger level of perceived self-efficacy experience less stress in challenging situations, and situations in turn become less stressful when people believe they can cope (Albert Bandura, 1989).
Have creative outlets. Burnout interferes with your ability to perform well, increases rigid thinking, and decreases your ability to think accurately, flexibly, and creatively. Even if you aren’t able to flex your creative muscles at work, having some type of creative outlet will keep you engaged and motivated.
Take care of yourself. Make sure you always put yourself first and don’t forget what is important to you and your life. Moreover, pay attention to your health and the outside-work life. Our bodies aren’t machines and one has to remember that things will still be here to be done after taking a much-needed break.
Start saying “no” from time to time. Don’t be afraid to say no. Every “yes” you say adds another thing on your plate and takes more energy away from you.
Get support where you can find it. The number of people who say they have no one with whom they can discuss important matters has nearly tripled in the past two and a half decades. The more depressed or into-work people get, the more they tend not to speak with other people or spend time with others, considering they are always under-time pressure or with a deadline hanging over their head. It’s a state one must make sure he / she doesn’t get stuck into.
According to http://99u.com, to help relieve pressure, schedule daily blocks of downtime to refuel your brain and well-being. It can be anything from meditation to a nap, a walk, or simply turning off the wifi for a while.
Concentrate on positive emotions. Studies show that increasing your diet of positive emotion builds your resilience, creativity and ability to be solution-focused, things that are in short supply if you feel like you’re burning out. I made it a point to start noticing when people did things well (and told them so), and I tried to stop being so hard on myself. Aim for a ratio of positive emotions to negative emotions of at least 3:1, which is the tipping point to start experiencing increased resilience and happiness (Fredrickson, 2009).
Limit your contact with negative people. Hanging out with negative-minded people who do nothing but complain will only drag down your mood and outlook. If you have to work with a negative person, try to limit the amount of time you have to spend together.
Make friends at work. Having strong ties in the workplace can help reduce monotony and counter the effects of burnout. Having friends to chat and joke with during the day can help relieve stress from an unfulfilling or demanding job, improve your job performance, or simply get you through a rough day.
Set boundaries. Don’t overextend yourself. Learn how to say “no” to requests on your time. If you find this difficult, remind yourself that saying “no” allows you to say “yes” to the things that you truly want to do.
Avoid nicotine. Smoking when you’re feeling stressed may seem calming, but nicotine is a powerful stimulant, leading to higher, not lower, levels of anxiety.
THE PERFECT GIFT FOR A MINDSET LIFT
Get at least 2 tickets to BRAND MINDS 2023 to enter the challengeLearn More