Your company doesn’t have these 3 marketing positions? It’s time to change that!
Do you want to create successful marketing campaigns?
The digital environment has given rise to so many digital tools, platforms and strategies that one marketer in your company cannot do everything that is necessary to get results. There’s only so much one person can do!
That’s why the marketer position has branched out into new marketing positions in recent years. It takes a team of specialists with valuable insights to reach customers.
3 Marketing positions you need to have in your company: Email Designer, Chief Listening Officer and Demand Generation Manager.
1. Email Designer
Email is the first digital communication tool and has been used by people and businesses since the early 1970s.
But don’t make the mistake of assuming that since it’s almost fifty years old, email marketing is obsolete. Far from it!
People still want to hear from their favourite brands and that’s what email is: a direct line of communication between brands and customers.
Understanding the benefits of permission marketing could yield businesses an ROI as high as 4000%. For every $1 spent, email marketing brings in $40. If (and that’s a big IF) you use email correctly. That’s where the email designer comes in.
What is an email designer?
An email designer is a designer who specializes in designing emails for brands and businesses with the purpose of helping them meet their business targets.
The email designer is required to have coding skills, user experience design knowledge and an eye for beautiful imagery.
What does an email designer do?
The email designer’s job is to create a branded email template from zero or optimize third-party email templates with the goal of bringing in results: sales, brand awareness, in-store foot-traffic, leads, website traffic, event subscriptions etc.
The email designer works closely with the email marketer who provides them with the content and makes sure the result is on-brand.
Designing for email is about getting to the point and making the most of the brief chance you have with your subscribers. You only get one shot, so it’s worth employing as many tricks in the book as possible to make sure your message gets through. The underlying principles are all about respecting your readers by giving them something valuable in return for their time which is, after all, the reason they signed up to hear from you in the first place.
Nicole Merlin, Email designer and developer
2. Chief Listening Officer
It used to be that your customers listened to what you had to say on TV ads, outdoor banners and newspaper advertorials.
In this digital age, they are still listening to your messages but they are also talking about your brand, your products and your culture. Your customers are talking about you on social media, personal blogs and forums.
Learn more: 7 ways you can grow your business with social media listening tools
Are you listening to what they’re saying?
If you are not, you are missing opportunities for business growth, customer engagement and brand development.
There are many social listening tools that marketers can use, but the scope of this activity has increased so much in recent years that it generated demand for a standalone position: the Chief Listening Officer.
What is a Chief Listening Officer?
A Chief Listening Officer is a social media specialist who takes an overall approach to social.
The position is a step above social media manager and it is fairly new to the digital community.
What does the Chief Listening Officer do?
The Chief Listening Officer monitors the conversations which involve the brand or product.
The specialist listens with the purpose of getting a better understanding of what customers like or dislike about the brand or product and the overall sentiment around subjects relevant to the brand.
How are customers feeling about the brand: mostly positive, mostly negative or neutral?
What are their opinions?
What are they complaining about?
According to Brandwatch, 96% of the people that discuss brands online do not follow those brands’ owned profiles so monitoring the conversations around your brand is not an easy task.
The job of the Chief Listening Officer doesn’t stop at listening. He or she is expected to create strategies to influence and change the negative opinions into positive opinions or maintain the positive outlook that customers have on the brand.
Through social listening, the Chief Listening Officer gains valuable insights which they can transform into new product ideas, tips for product development and overall business growth.
With people being more willing to share opinions and ideas across social media, this job plays a big role in forward-thinking to stay ahead of the competition and keeping customers happy with your company.
Nicole Martin, owner of NR Digital Consulting and host of Talk Digital To Me Podcast
3. Demand Generation Manager
Demand generation refers to any activity that drives awareness and interest in your product or service with the ultimate goal to create a predictable pipeline that will grow your business.
Demand generation strategy includes creating demand for sales but is not limited by it.
Demand generation is about being at the right place in the right moment providing the right content to your customers. The content you share must be a perfect fit for your ideal customers’ needs.
What is a Demand Generation Manager?
A demand generation manager is a revenue-centric marketer with seasoned skills in inbound and outbound marketing.
What does the Demand Generation Manager do?
The demand generation manager develops, maintains and executes demand generation plans aligned with business goals.
They have a deep understanding of the buyer’s journey, ensuring that content reaches the right part of the sales funnel at the right time. They also collaborate with sales and marketing to build programs that support sales enablement.
The Demand Generation Manager helps your brand reach new markets, promote new product features and build consumer buzz.
Has your company established positions for Email Designer, Chief Listening Officer or Demand Generation Manager?
Share your answer in the comments!
Join the Conversation
We’d love to hear what you have to say.
Get in touch with us on Facebook Group and Twitter.
10 Things you might not know about Robin Sharma
For nearly 20 years, many of the most well-known organizations on the planet, ranging from Nike, GE, Microsoft, FedEx, PwC, HP and Oracle to NASA, Yale University and YPO have chosen Robin Sharma for their most important events, when nothing less than a world-class speaker will do. More about him you can find next.
1.He believes you really don’t have to make sudden changes or frightening optimizations to raise your game and revolutionize your life. Instead, just master each day, by simply devoting to delivering a few micro-wins that, over time, elevate you to a place called wow. And a league called legendary.
2. He offered 60 tips for a stunning great life that include pieces of advice such as: get serious about gratitude; expect the best and prepare for the worst; plan a schedule for your week; get a mentor; hire a coach; find more heroes and be a hero for someone, etc. More you can find here.
3. Sharma’s books such as The Leader Who Had No Title have topped bestseller lists internationally and his social media posts reach over six hundred million people a year, making him a true global phenomenon for helping people do brilliant work, thrive amid change and realize their highest leadership capacities within the organization so that personal responsibility, productivity, ingenuity and mastery soars.
4. He has been ranked as one of the Top 5 Leadership Gurus in the World in an independent survey of over 22,000 business people and appears on platforms with other luminaries such as Richard Branson, Bill Clinton, Jack Welch and Shaquille O’Neill.
5. Robin Sharma is one of the world’s premier speakers on Leadership and Personal Mastery. As a presenter, Sharma has the rare ability to electrify an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organizations becoming unbeatable.
6. According to him, fear ruins more bright lives than you might imagine. Each of us, by virtue of our very human nature, has the potential to Lead Without Title and achieve great things that elevate everyone around us by our model of possibility. But the chattering voice of fear in our heads stops us from playing big.
7. He loves the word leadership. It makes him think of Mandela and Gandhi. Gates and Edison. Mozart and Beckham. Bono and Bieber. It’s a word that he has been passionately building the past 20 years of his life around, reminding so called ordinary people that they are called to lead. And create. And contribute. And win.
8. According to him, the job of a leader is to grow more leaders. “If you’re not building more leaders, then you’re not leading, you’re following. Your job (regardless of whether or not you have a title) is to help people do work they never dreamed they could do. Your job is to inspire people to own their talents, express their gifts and do the best work of their lives. That’s part of what it truly means to lead”.
9. One of the quotes that changed his life is: “I learned this, at least, by my experiment: that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” – Henry David Thoreau, Walden: Or, Life in the Woods.
10. Sharma believes that one should make time every day to reconnect to his / hers highest ideals and boldest dreams. Without hope, people perish.
Quotes about success that will bring you inspiration every day
If some people hate the idea of Monday, wishing for a long weekend, some believe in the unlucky Tuesday, with three bad moments that are meant to happen. We don’t believe in either of them. On the contrary, we consider that doing your job with passion, and being inspired and fulfilled is all you need for a great week.
To keep you motivated and happy, we found some pieces of inspiration that we hope will help you along.
19 powerful quotes about success to feel inspired every day
“My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had — every day I’m learning something new.” — Richard Branson
“It’s fine to celebrate success but it is more important to heed the lessons of failure.” — Bill Gates
“Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” — Oprah Winfrey
“The question I ask myself almost every day is, ‘Am I doing the most important thing I could be doing?’” — Mark Zuckerberg
“The way to get started is to quit talking and begin doing.” — Walt Disney
“When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us.” — Helen Keller
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer
“What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” — Bob Dylan
“The only place where success comes before work is in the dictionary.” – Donald Kendall
“The truth is that our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.” – M. Scott Peck
“If opportunity doesn’t knock, build a door.” – Milton Berle
“Opportunities don’t happen, you create them.” – Chris Grosser
“There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” – Nelson Mandela
“If it scares you, it might be a good thing to try.” – Seth Godin
“Choose a job you love, and you will never have to work a day in your life”. — Confucius
“Work to become, not to acquire.” — Elbert Hubbard
“Dreams are extremely important. You can’t do it unless you imagine it.” — George Lucas
“Do not be too timid and squeamish about your actions. All life is an experiment.” — Ralph Waldo Emerson
“Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk – and to act.” – Andre Malraux