The greatest mistakes a brand can make online
Waiting too long to launch a product / service.
Like in a relationship, so it happens in business: the perfect timing is essential. In the desire to be sure everything is perfect, most entrepreneurs or business owners wait too long, therefore missing the right opportunity to launch the business, the service or the product. It’s important not to forget to trust your guts and just go for it.
“Some people are waiting for some magic audience size “1,000 subscribers” or maybe “10,000 visitors” or whatever your number might be. Some people just can’t find the time to blog or podcast or make videos AND to build a product at the same time. It’s tough. Some people simply talk themselves out of creating a product because they’re afraid no one will buy it. They don’t want to fail after putting in so much time creating content. Whatever the reason, this is a fatal trap. If you’re building a business, you need to address the biggest risk head-on. The biggest risk you’ll face as a business is in creating something no one will pay for,” wrote Corbett Barr for fizzle.co.
Not checking and double checking before posting
Still, one must be very careful before sending the message into the world. Each post on social media should be treated with a lot of attention and care, otherwise it may do more harm than good. Often we see big grammar mistakes, pictures that are not doing any favor to the brand, wrong comments or even worse. Even they are taken down afterwards, it might be too late.
Fabricating pieces of news or information
For each brand the trust must be earned. People don’t like to be lied to or be mislead, therefore you must make sure that every piece of information you share with your target is 100 % true. Today, every piece of content is very easily checked by anyone. If you do make a mistake, make sure to apologize for it. Everybody can make mistakes, the important thing is to own it and act accordingly. Your target will understand and respect you. Don’t hide and act like nothing happened or erase the post.
The lack of patience.
Brands are not built overnight. Building an online brand takes patience. It’s something that’s built brick by brick with every tweet, every blog post, and every podcast episode. It’s built with every client one step at a time. One of the biggest mistakes business owners do is thinking that a brand can be build in only 2-3 months online and complaining after this short period of time that they aren’t seeing any traction. In reality, building a brand takes years of hard work, experience, people and investment, so make sure you think of all those aspects prior to starting on this road.
Not being consistent.
You can’t build an online brand without consistently putting a message out there. A social media following is gained in time, after a lot of work on strategy and implementation, an e-commerce business takes months of work prior to launch and after launch, until the first signs of success occur. Time and dedicated teams that are working towards the same purpose, following a strategy based on true insights. Constant content must be sent on regular basis to all the social media platforms of your brand, PR, marketing & sales efforts are also needed. Constant, insightful, creative and powerful messages, perfectly targeted to your interest group or groups. “If you’re having difficulty being consistent with your content creation as you build an online brand, try automating your social media needs and creating an editorial calendar for your site. The more organized you can be the better,” said Amanda Abella, writer and author of “Make Money Your Honey”.
Not putting customer experience first
Customer experience is one of the most important factors in your business, especially today in the world on the Internet and social media frenzy. Since your social interactions are public for everyone to see, your reactivity defines your brand and shows customers how much you care. The more you interact with them and show them your interest in them, the better. Don’t be shy on giving special discounts or mentions on your social media accounts to the people that are loyal to you and choose your brand on a regular basis.
Not really listening to their consumers
And believing that you and your team always know better. It;s important not to forget that from the unhappy consumers or the ones that choose not to buy your product / service in favor of another one, you can learn the most. They are the unbiased ones and their opinion should be treasured. Don’t just pay lip service to your customers. You don’t have all the answers, they do. There’s a reason why “the customer is always right,” because without customers you don’t have a business.
Focusing mostly on acquisition
It takes a lot more effort to attract a new customer than to keep an existing one, so you may want to keep your customers happy. Offer help, give away freebies, or conduct regular surveys to make sure their needs are met.
Here are some of the biggest mistakes in social media, according to Forbes.
5 things you might not know about Julian Treasure
With regularly appearances in the world’s media (TIME Magazine, The Times, The Economist, BBC, etc), Julian Treasure is also famous for his books How to be Heard and Sound Business.
- His TED talks on conscious listening and powerful speaking have collectively been viewed almost 50 million times; they are respectively the 95th and 8th most-watched TED talks of all time.
2. At the Sound Agency, him and his team help clients such as Harrods, Nokia, BP, Marks & Spencer, Helm Bank, Waldorf Astoria and many major shopping centers across Europe to grow their business by optimizing the sounds they make to increase sales, customer satisfaction, staff productivity and brand value. The agency specializes in creating effective and appropriate organic soundscapes for branded spaces.
3. He has a Bachelor degree in Economics, from the University of Cambridge, UK.
4. Julian’s love of sound stems from his early experience as a musician. He was a drummer for British band The Transmitters, amongst many others, and played on their second Peel Session in 1981.
5. Before The Sound Agency, Julian spent 30 years working in advertising and publishing. He founded, grew and sold contract magazine publishing agency TPD. Nowadays, Julian splits his time between London and Orkney, where he lives with his fiancee and youngest daughter.