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How Can Live Videos Help You Get Leads

Use teasers

“To attract potential leads, promote your live video with a catchy title or appealing topic. Then as you cover the topic in the video, structure the presentation so it leads viewers into your marketing and sales funnel and takes advantage of the interaction that live video offers,” wrote Social Examiner.

When you structure a live video, you want viewers to stay until the end when you pitch your product or service. Therefore, make sure you give them an introduction and explain what you plan to discuss, offering them a hook to what they might miss if they don’t watch until the end. That will keep them connected and wanting to hear and see more.

Landing pages

Landing pages are meant for conversion. But that can only happen if the videos on them are able to attract their target, by being catchy and engaging. Video can help you do this by luring people in through humor or captivating storytelling. Videos are 12 times more likely to be watched than text is to be read. By creating an interesting video you will be able to keep the people longer on your landing page and convince them to continue on to the rest of your landing page content.

The best practice for capturing leads when using promotional videos on landing pages is to use a call-to-action (CTA) or auto-redirect. A CTA at the end of your video invites viewers to take the next step and an auto-redirect sends viewers to the rest of your landing page immediately upon completion, thus giving them the opportunity to further engage with your brand.

YouTube Annotations and other forms of pop-out CTAs are great additions to make sure your viewers are engaging with your content. You want your viewers to take action, and including these elements during a video is a great way to engage them in the moment—for example, if you are discussing a particular service or product and that annotation text link pops up right at that moment. Moreover, this is a great way to link people to other content you want them to view.

Offer demos of your products 

One-off demo videos represents a great way to answer a question or highlight a specific product feature while engaging with leads in a personalized, helpful way. And more than anything, they are a really effective way of interacting.

Product videos are some of the most commonly produced and most frequently viewed videos. Rather than just capturing the standard information of name, company, email address, and phone number, use these types of videos, instead, as opportunities to learn more about your prospects. as the ultimate goal is to capture information that will help you to better qualify your leads. In order to succeed at that chapter you must make sure your videos contain interactive elements such as survey questions or polls, that will encourage your target to engage more.

Ask your audience to respond through a live chat bar, as this will give you the opportunity to see if they’re interested in the product or service you have to offer. This tactic will help you follow up with the right people after the live video ends and make more sales.

Offer educational, high-value content

People are drown to great content,from which they can learn more. Don’t make your live video just a sales pitch, make sure that at the end of the day the people watching are left with great pieces of information. That will make them come back to you over and over again.

Give discounts

Videos sale better than images, just as images sale better than plain texts. Therefore, don’t forget to offer people discounts if you are promoting a product or a service. This is a great way to attract new consumers, but also to keep the ones you already have. By giving the discounts only to the people watching the live video, it also offers them the feeling of exclusivity we all crave for.

How To Maximize Facebook Live Videos Help Your Brand Grow Online

Live is the best way to interact with viewers in real time. Field their burning questions, hear what’s on their mind and check out their Live Reactions, as going live is one of the best ways to interact and engage with your target.

Live lets you connect with the people who care most. Your followers can receive notifications when you go live so they know to tune in to your broadcasts at just the right time. Here are some of pieces of advice of how and why to do it:

Interact with group members

“You’ve lost contact with group members, or it’s been awhile since you’ve reached out to a group you’ve abandoned. It’s never too late to reconnect, and Live lets you do this in a new, fun way. Expand Live video to your group. And once you’ve started using video, you’ll reconnect with all those contacts that have since gone cold. Make it a point to broadcast weekly updates as a way to really reconnect,” wrote Business.com.

How can you do that? You can start by answering their questions. Consumers and clients don’t want to be ignored. Comments and concerns can be addressed through live video and in text on your business page. And if you can elaborate on a question even further on video, this is a great way to demonstrate your brand’s customer service.  From that you can expand by having a live Q&A session, that will for sure bring even more engagement on your page.

Give them an insight on your company / brand

People in general, but especially true fans of your brand, are always interested in getting to know more about your products, “how is done”, where do you get your inspiration from, glances on what is to come next. You can use the Facebook Live Video as a great opportunity to take them into your journey and make them feel party of the story.  You can even ask them what they want to see and learn more about and show / do that in your next live session.

Promote your new products / launches

From teasers to business events, from B2B gatherings or private parties to public launches – all of those moments can become a reason to show your broader audience who you are and what your company and brand stands for.

Moreover, according to Social Examiner, Facebook Live is a great way to announce an upcoming event. “Once you’ve planned the event, create a post to let fans know you have a special announcement to make. Then, share specific details about your event on your Live video. When announcing an event on Live video, be sure to have an easy-to-remember URL that you can share with your viewers. Post this link in the video comments as well, in case viewers don’t have a chance to write it down. Use a tool like Bitly to create a URL that you can track”.

Interact live with your audience

To keep your viewers engaged, encourage them to interact with your live video. You can also interact with them both by speaking directly to them in your video and, if you want, by having someone else respond to comments from a desktop computer elsewhere.

Moreover, here are some examples of good practices.

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