14 essential books for the savvy marketer

To be a good marketer, one needs to always be learning, it’s essential to keep yourself updated with the latest industry reports, trends and insights.

Here are 14 essential books for the savvy marketer

1. The Whole Marketer: How to become a successful and fulfilled marketer by Abigail Dixon (2021)

As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams.

The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.

Abigail Dixon looks at the functions of a marketing team through the lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varying stages of their careers to achieve formal qualifications. She is passionate to help marketers to be a better version of themselves tomorrow.

2. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland (2021)

“Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behaviour in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read.” —Entrepreneur (“Best Books of the Year”)

Alchemy is the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times.

Based on thirty years of fieldwork, Alchemy decodes human behaviour, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from Sutherland’s extensive career working on campaigns for AmEx, Microsoft, and others.

His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:

1. What can honey bees teach us about creating a sustainable business?
2. How could budget airlines show us how to market a healthcare system?
3. Why is it better to be vaguely right than precisely wrong?
4. What might soccer penalty kicks teach us about the dangers of risk-aversion?

 

Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.

Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

3. The new marketing playbook: The latest tools and techniques to grow your business by Ritchie Mehta (2021)

The New Marketing Playbook is a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game, in a period of hyper-change.

With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive.

It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies.

You will learn to:

1. Transform your marketing activities to unearth undiscovered insights about your customers.
2. Develop new propositions and customer experiences to meet their needs,
3. Create compelling communication and engagement strategies,
4. Measure and improve your marketing with a roadmap of strategies your organisation should take.

 

Just remember the old adage splendidly fitting our times: what got us here, won’t take us there.

4. Watertight Marketing: The proven process for seriously scalable sales by Bryony Thomas (2020)

Are you wasting time on marketing?

The sad truth is that most businesses are. But there is an answer, and it’s in this book!

Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy are wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket.

You will learn to:

1. Use the tested and trusted Watertight Marketing methodology
2. Discover how to put it into action to cut through the hype
3. Make a clear plan and take control of your marketing
4. Create consistent routes to customers you’ll love,
5. Successfully scale your sales results
6. Significantly and sustainably increase your profits.

5. Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Louis Howell (2020)

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life.

You will learn to:

1. Craft your overarching brand narrative with the Story Cycle System, a process that has grown business by as much as 600%;
2. Focus all your messaging for more compelling communications with the And, But & Therefore foundational narrative framework;
3. Apply the Five Primal Elements of a short story to create a big impact.

 

Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.

The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and thousands of people, simply help leaders excel through the stories they tell.

6. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall (2019)

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

1. the Value Story, to convince customers they need what you provide;
2. the Founder Story, to persuade investors and customers your organization is worth the investment;
3. the Purpose Story, to align and inspire your employees and internal customers; and
4. the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

 

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

She offers specific, actionable steps you can take to find, craft, and leverage the stories you already have and simply aren’t telling.

7. How not to plan: 66 ways to screw it up by Les Binet & Sarah Carter (2018)

The original inspiration for the book was a set of articles that authors Les Binet and Sarah Carter at Adam&eveDDB wrote for Admap over 6 years.

In these, they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points.

How not to plan turned this treasure chest of wisdom into a practical guide. It is a handbook that leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point.

The book is loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness.

At the end of each chapter, you’ll find a simple 2-minute checklist for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted.

8. Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films by Dean Movshovitz (2018)

Pixar Storytelling is about effective storytelling rules based on Pixar’s greatest films.

The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at.

You will learn to:

1. Discover what Pixar’s core story ideas all have in common,
2. How the animation studio creates compelling, moving conflict
3. What makes their films’ resolutions so emotionally satisfying.
4. Study Pixar’s character development, unique, intricate story structure and use of theme, all of which are key to the studio’s storytelling achievements.

 

This book is great for writers interested in writing for animation or mainstream feature films, animators or aspiring directors who want to know how some of the best-animated films work, and even Pixar fans or film buffs who are interested in learning more about the awesome world of storytelling.

9. Marketing in the boardroom: Winning the Hearts and Minds of the Board by Ruth Saunders (2017)

It’s no secret: marketing punches below its weight in the boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.

Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the boardroom. The author offers a mix of practical solutions and varied case studies drawn from her years of industry experience.

You will learn:

1. The importance of marketing in the boardroom
2. Why marketers often struggle to engage the board
3. How to develop compelling marketing strategies that the Board will buy into,
4. To better understand the Board mindset and language
5. How to win over the board members’ hearts, minds and confidence.

 

Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board.

It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

10. Contagious: Why Things Catch On by Jonah Berger (2016)

Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular.

Discover how six basic principles drive all sorts of things to catch on. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this book will explain why, and show you how to leverage these ideas to craft contagious content.

Contagious is a New York Times, Wall Street Journal, and Washington Post bestseller and has been translated into over 35 languages. Amazon named it one of the best books of the year and it received the Berry Book Prize from the American Marketing Association as the year’s best marketing book.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.

Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Looking to get your content viral? Meet Jonah Berger at BRAND MINDS 2022!

11. The 12 powers of a marketing leader: How to Succeed by Building Customer and Company Value by Thomas Barta & Patrick Barwise (2016)

The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century.

Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviours – or Powers – that drive marketers’ business impact and career success.

You will learn how to:

1. Mobilize your boss: Make an impact at the highest level and align marketing with the company’s priorities.
2. Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience.
3. Mobilize your team: Build and align a winning marketing team.
4. Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions.

 

By zeroing in on the value creation zone (V-Zone) – the all-important overlap between your company’s and customers’ needs – you’ll be able to help the business win in the market – and achieve your career goals.

12. How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Byron Sharp and Jenni Romaniuk (2015)

Following the success of international bestseller How Brands Grow: What Marketers Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

You will learn how to:

1. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability,
2. Build metrics to assess the strength of your brand’s Distinctive Assets
3. Underpin your brand’s Physical Availability strategy.
4. Find smart ways to look at word-of-mouth and the sort of advertising needed to attract new brand buyers.

 

This book is also a must-read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets.

If you’ve ever wondered if word-of-mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.

13. The long and the short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet & Peter Field (2013)

This book is the eagerly anticipated update of Marketing in the Era of Accountability. Les Binet and Peter Field return to explore a vital new area: how campaign results develop over time.

The long and the short of it is a report focusing on a growing tension that exists between short-term response activity and long-term brand-building.

Increasingly, there is a tendency to use very short-term online metrics as primary performance measures and this has dangerous implications for long-term success.

Anyone involved in the complex world of multi-channel campaign development and evaluation needs to have a clear understanding of how short-term and long-term effects are different.

You will learn to:

1. Examine the impact of timescales of effect,
2. Explore the tension between long and short-term strategies for brands and businesses
3. Approach investment in advertising the right way.

14. Decoded: The Science Behind Why We Buy by Phil P. Barden (2013)

In this groundbreaking book, Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

Decoded is the first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising.

The author shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them.

And finally, he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

You will learn:

1. How the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy;
2. How to use a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management – from strategy to implementation and NPD.

 

Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour.

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3 Marketing Books To Help You Become a Better Marketer in 2019

Do you want to become a better marketer in 2019?

Here are the latest 3 marketing books that you should read to improve your marketing skills:

1. Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

Mark Schaefer is a speaker, consultant, educator and marketer with extensive experience. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

In 2017 Mr Schaefer was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes.

Mr Schaefer is the author of six best-selling books which have been translated into 12 languages and can be found in more than 700 libraries worldwide.

His latest book is called Marketing Rebellion: The Most Human Company Wins and it was published earlier this year.

In his book, Mr Schaefer talks about the way the technology-empowered customers are discovering, sharing and discussing your brand’s products without your brand taking part in the conversation.

“In fact, most of our marketing is occurring without us” because today “the customers are the marketing department”, says Mr Schaefer.

Based on thorough research, Marketing Rebellion presents a series of conclusions:

• two-thirds of our marketing … is not our marketing;
• we’re in a post-loyalty era;
• brands abuse and annoy their customers;
• lazy marketing will no longer work etc.

How are brands going to turn themselves into a conversations partner?

They cannot buy their way in; they have to earn it.

Mr Schaefer says brands should take a new business approach: appealing to constant human truth.

Marketing Rebellion is going to make a lot of marketers very uncomfortable.

Josh Elledge, UpMyInfluence

2. Talk Triggers: The Complete Guide to Creating Customers w/ Word of Mouth, by Jay Baer and Daniel Lemin

Jay Baer is the founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps companies gain and keep more customers. During his 25-years of experience as a digital marketer, Jay has written six books.

Daniel Lemin is a start-up co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service.

Talk Triggers: The Complete Guide to Creating Customers w/ Word of Mouth is about how brands should create and use the word-of-mouth strategy to influence purchases.

The book contains:

• research on why and how customers talk;
• more than 30 detailed case studies;
• compelling stories;
• practical how-tos etc.

This book gives marketers the perfect recipe for triggering word-of-mouth marketing.

Word of mouth seems magical. Some companies just seem to be able to do it, and some don’t. Jay Baer and Daniel Lemin aren’t about magic. They’re about science. There’s an actual plan here. They call it the 4-5-6 method.

Joshua D. Bernoff

3. The BAMF Bible 2019 by Josh Fechter

Josh Fechter is an author and entrepreneur, the former head of growth for several venture-backed companies. He has also founded three companies among which BAMF MEDIA stands out not because it is the acronym for Badass Marketers and Founders, but because it is a multimillion-dollar agency.

Have you noticed longer posts appearing in your LinkedIn feed? Posts where people describe in short and emotionally packed sentences their experiences as start-up founders or first-time entrepreneurs?

Well, Josh Fechter takes the credit for them. His signature posts acquired massive reach and influenced LinkedIn to change their news feed algorithm for over 500 million people in 2018. The professional network acknowledged Josh’s work to be one of the two factors behind their algorithm change. Josh uses a formula for writing his engaging posts; he shared his formula in The Copywriting Bible.

Later last year, Josh put together The BAMF BIBLE 2019.

The book contains:

• 30+ pages of growth hacking strategy;
• the most cutting-edge marketing tactics almost all tested by Josh and his team.

It is available on producthunt.com and so far the book has been downloaded over 30,000 times with over 80,000 readers.

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5 books every marketer should read in 2018

20 years ago marketing was done by getting your business listed in business directories such as Yellow Pages and printing flyers and catalogues of products and services.

In a short period of time, major leaps of technology forced marketers to change the way they were marketing products and services and adapt to the new era of Google-search ranking, social media accounts and chatbots.

Video marketing, inbound marketing, social media marketing, influencer marketing. Nowadays there are so many ways of doing marketing that some marketers may feel confused, frustrated or overwhelmed.

Here is our list of 5 books every marketer should read in 2018 to stay updated: 

The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd

By Allan Dib

image source: amazon.com

Who is Allan Dib?

Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries.

His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.

What you will learn

• How to get new customers, clients or patients and how to make more profit from existing ones;
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses;
• How to close sales without being pushy, needy or obnoxious while turning the tables and offering value to your prospects;
• A simple step-by-step process for creating your own personalised marketing plan that is literally one page;
• How to overcome competitors and make yourself the only logical choice;
• How to get amazing results on a small budget using the secrets of direct response marketing.

Readers’ reviews on Amazon

684 customer reviews

5 stars – 91%

My MBA marketing courses didn’t teach me as clear as this book did. I cannot recommend this book highly enough and have bought 5 copies for my employees. No more random acts of marketing for me…

Hurst

 

It was almost like the light bulbs were turning on in my brain as I read the pages and performed the exercises. Bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business. In fact, my marketing plan is so complete that I’ve already started implementing it.

Don W.

 

I’ve been in the marketing business as a owner of a small ad agency for 40 years, on the client side as a marketing director and as professor of marketing teaching college. And I say you cannot find a more accurate marketing book to read. And I read at least 2 business books per week.

David Jewell

Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue

By Cloris Kylie

image source: amazon.com

Who is Cloris Kylie?

Cloris Kylie, Marketing MBA, helps you tap into connections with influencers to build authority, grow your list, and boost revenue.

A sought-after influencer marketing specialist and bestselling author of “Beyond Influencer Marketing”, Cloris has been featured on network television, on top-ranked podcasts and YouTube shows, including the #1 podcast for entrepreneurs, “Entrepreneur On Fire.” Cloris’s articles have been published on websites with millions of followers, such as Tiny Buddha, MindBodyGreen, and Addicted2Success.

Cloris has grown a large network of influencers who have played an essential role in the growth of her coaching and consulting business.

What you will learn

By reading this book, you’ll discover how to:

• Avoid common roadblocks to connect with influential people;
• Tap into your network of connections to land your ideal clients;
• Build and nurture long-lasting business relationships;
• Create a solid marketing foundation and become “influencer ready”;
• Assume a winning mindset that leads to measurable success.

Readers’ reviews on Amazon

58 customer reviews

5-star: 98%

This book is a great find, it has a ton of great content and is easy to read filled with engaging content, success stories and case studies from highly successful people. You can tell that this author really knows the subject, this is much more than just a brief overview of the topic, it is a guidebook from an expert.

Sean Sumner

 

This book is loaded with so much information to help any company, entrepreneur or author by giving concrete steps that can help expand their reach, grow their brand, increase their recognition, increase their email list, which in turn, could grow their income.

Stokes

 

DO NOT underestimate this book. I have been an entrepreneur for over 20 years and I honestly thought I fully understood what ‘influencer’ marketing was. After reading this book I realized what I knew was just the tip of the iceberg. This is an incredibly well thought out and detailed description of how anyone who is a coach or consultant of any kind can use ‘influencers’ to grow their business exponentially. I was impressed. You will be learning from someone who has “been there, done that”. I will put many of these ideas into practice immediately. This is a great investment and is highly recommended.

Ronald L. Schaffer

Storynomics: Story-Driven Marketing in the Post-Advertising World

By Robert McKee and Tom Gerace

image source: amazon.com

Who is Robert McKee? Who is Tom Gerace?

Robert McKee is the legendary story master whose popular writing workshops have earned him an international reputation.

Tom Gerace is a digital marketing expert and CEO of Skyword.

Together they guided big companies such as Samsung, Marriott and IBM to transform their marketing from an ad-centric to story-centric approach.

What you will learn

Based on the worldwide seminar offered by Robert McKee and Tom Gerace — Storynomics translates the lessons of storytelling in business into economic and leadership success.

In Storynomics, the authors map a path for brands seeking to navigate the rapid decline of interrupt advertising, bringing their knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising.

How will brands and their customers connect in the future? 

Storynomics provides the answer.

Readers’ reviews on Amazon

19 customer reviews

5 stars: 95%

In Storynomics, Gerace and McKee provide the framework and process to make us all great storytellers. They set the stage for the future of marketing and teach the reader how to chart their own course. Their writing style is engaging and inspiring. Similar books I’ve read conveyed lofty goals and stories of others success but with no way to achieving those goals within your own organisation. It’s clear to the reader both writers have the expertise and proven experience putting these methods to work.

Brian

 

Before diving into the craft of compelling storytelling, the authors address my inner skeptic by time-traveling to establish how we got here, proving (in multiple ways) the sheer cognitive power of story, and describing what – exactly – a story is NOT. Next comes the good stuff. McKee & Gerace walk us through the eight vital stages of story design. We learn why every element is crucial, what each one can do for an audience, and how to supercharge the individual stages for maximum emotional connection.

Joel Johnson

 

Highly recommend. I found the book’s approach to a quickly changing world of marketing and advertising enlightening and motivating. The book delves deeply into the mechanics of what makes a compelling story and explores the challenges facing brands as consumers became savvier about avoiding traditional ads. The book features real-world examples of companies that harnessed the power of storytelling to build brand loyalty. I also like the helpful metrics as well as suggestions and guidelines for introducing a storytelling mindset into your business, whether it be a one-person shop (like mine) or a large corporation.

Ann T.

10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

By Garrett Moon

image source: amazon.com

Who is Garrett Moon?

Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 10,000 marketing teams stay organised in 100+ countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co’s Startup of the Year Competition.

As a thought leader, Garrett has been blogging and speaking about content marketing, social media marketing, and startup business for more than seven years. He’s been featured on sites like Entrepreneur, Forbes, Social Media Examiner, and Content Marketing Institute.

What you will learn

You will learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

If you think marketing success belongs only to elite geniuses or those with huge budgets, think again—10x marketers achieve 10x growth regardless of their limitations. This book is about finding the strategic shortcuts to get you to results fast. It’s about short-circuiting the path to jaw-dropping growth. You have to find your own way—and The 10x Marketing Formula is that path.

So, if you’re ready to look like a marketing genius and revolutionise your results (and mindset), you’ve just found your path.

Readers’ reviews on Amazon

17 customer reviews

5-star: 82%

The crux of the book is that you need to start producing content that brings 10x rewards, not 10% rewards. They provide you with a good definition of what that is but they don’t leave you hanging with a definition. There is a fairly straight forward strategy that the book provides you with so that you can start producing great content.

Curtismchale

 

Until I read this book, growth for my business felt unattainable because of the struggle to stay above the noise. After reading this book, I understand what measurable growth looks like, and I’m seeing real growth in my business. Rather than spending countless hours on social platforms just trying to get clients to notice me, I’m creating more valuable marketing that’s seeing much higher return. I’m spending my time with my family making memories, instead of wasting away in front of a screen.

Haley F. 

 

I don’t have a lot of extra time for reading, but I MADE time for this book! 10x Marketing Formula provides immense clarity in a niche that’s cluttered with a million “shoulds” and empty promises. It’s thick with actionable advice. Most of the time, I could only get through a few pages at once, because I wouldn’t get far before I’d be inspired to do something right that minute! This is no pie-in-the-sky fluff piece. Garrett makes no illusion of the fact that this is hard, disciplined work. But it’s work with PURPOSE. Following Garrett’s 10x principles has revolutionized the way my team works. It’s helped us focus our priorities and we are on our way to 10x results.

Jill Maldonado

Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists

By Matt Chiera

image source: amazon.com

Who is Matt Chiera?

Matt Chiera is Founder of Ice Nine Online, a Chicago-based digital agency by day and market research lab by night. Matt is also Digital Director for enterprise advertising agency The Well and former Head of Business Development for award-winning search marketing agency Perfect Search Media. Matt has been managing and executing digital marketing projects for over a decade.

Matt put Digital Marketers Sound Off together because he couldn’t find a resource like it for himself. There are plenty of books out there that share only one person’s insights about digital marketing. Digital Marketers Sound Off is a book where you’ll find 101 digital marketing specialists sharing their favorite tools, tips, tactics, and predictions for the future.

What you will learn

• What tools top digital marketers use on a daily basis;
• The single most effective tactic used by digital marketing specialists;
• How digital marketers determine success and failure in their campaigns;
• Tips that will improve your digital marketing immediately;
• The biggest mistakes made by digital marketers and how you can avoid them;
• Predictions for the future of digital marketing and how you can stay ahead of the curve;
• Digital marketing insights spanning many specialisations: Search Engine Optimisation, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing.

Readers’ reviews on Amazon

14 reviews

5 stars: 100%

I was a digital marketing noob before I picked up this book. Now I feel like I could actually get a job doing Social Media Marketing, SEO, Facebook Ads, or one of the other digital marketing specializations in the book. This book was like Digital Marketing 101 with info that I think I could actually use to be successful in the field.

Robert Jenkins

 

I found this book to be very useful for social media marketing, email marketing and a few other tidbits around getting more people to know you exist. I would love to see new editions with additional contributors, more topics (Instagram specifically…) but this is a fantastic start to laying plans or improving a digital marketing landscape.

Joe Arko

 

Being in the marketing space myself, I’m always looking for new information and fresh ideas. Wow, does this book hit the ball out of the PARK! Every chapter had me scribbling notes of new ways to grow business. I highly recommend this book to marketers and want-to-be marketers alike. Awesome stuff Matt!

Stevie B.