How to Improve Your LinkedIn Engagement
As LinkedIn becomes more and more important for your business, you must pay attention and discover what are the best tools and strategies to help you gain more followers and viewership. Not an easy nut to crack, LinkedIn may prove to be a challenge, but once you find out what is best for you, you have a winning path to follow. Here are some of the ideas we believed it will help you grow your LinkedIn engagement:
- Write Text-Only Posts
You’ve probably heard that people engage more when a social media post shows an image or video. Although that might be true on platforms like Twitter, this tactic doesn’t seem to work on LinkedIn.
As surprising as it may sound, as true it is. We are sure that each one of you saw a short text-only post in your stream that has a stack of likes and comments. How often do you see an update get that sort of engagement when it contains a link to a blog or some other third-party site? That’s rare. LinkedIn lets you include up to 1,300 characters in a post, which represents around 250 words. Although that’s barely the equivalent of a very short blog post, you still have enough space to include some detail. And if that is not enough for what you need, you can always publish an article on Publisher, LinkedIn’s built-in blogging platform.
Why does it happen this way? As Social Media Examiner explains, “it makes sense that LinkedIn doesn’t want to display too many posts containing links to third-party sites. Each time someone clicks one of those links, they leave the LinkedIn platform. That means they spend less time on LinkedIn. This gives LinkedIn a smaller window of opportunity to show ads or upsell services such as LinkedIn Premium. Therefore, LinkedIn doesn’t prefer anything that potentially will push users away from the platform. LinkedIn isn’t alone though; the same thing happens on every other social network too”.
2. Content is the king
Avoid posting the same kinds of content over and over on your Company Page. People will get bored if you’re only posting promotional material or solely industry news. Make sure you have an interesting mix, bringing important pieces of information on the table, new ways of approaching things. This is how you will differentiate and stand out on the market.
3. Use comments to engage
Pay attention to anyone who takes time out of their day to leave a comment on one of your posts or status updates. Always be close to the people that want to interact with you. Like user’s comments and post replies to continue the discussion. People who have commented will see a notification and that could drive further engagement, ideally leading them to share your post with their network.
4. Record and Share Native Video
LinkedIn for mobile offers you the possibility to increase your engagement and show more of your creativity and insights. With LinkedIn native video in the mobile app, you can record a video inside the app or upload a pre-made video from your camera roll. To find the video feature in the most current version of the app, look for the video camera icon in the top-right corner.
When you post an engaging video, as it happens on any social media platform, your followers will watch it. And LinkedIn will favor native video because it doesn’t tempt people to click a link that sends them to YouTube, Vimeo, or any other video platform. In the short-term, native video on LinkedIn is still a novelty and presents an opportunity for you to stand out. It makes sense for LinkedIn to promote this sort of content above other types of update.
5. Post at optimal times of day
According to Danielle Thibault, you can increase engagement with your content by posting your updates at a time of day when most of your followers are on LinkedIn. Data from HubSpot shows the best days of the week to post updates on LinkedIn are Tuesday, Wednesday, and Thursday. The best times to post are between 7 – 8 a.m. and 5 – 6 p.m. (beginning and end of a typical work day). Posts get the most clicks and shares on Tuesdays between 10 – 11 a.m. LinkedIn consists primarily of a B2B audience, which is most likely the reason the highest engagement rates are during weekdays and business hours.
“However, you’ll also want to post updates throughout the day –even on the weekends – to increase post visibility and engagement with those logging in throughout the day. There are some professional who do engage all week long, so consider an always-on approach,” concluded Danielle Thibault.
6. Join relevant groups
LinkedIn has over one million active groups and as a user you can join up to 100 different groups. Joining an industry-related group is a sure way to raise your engagement levels as most members in groups are highly active on LinkedIn. Being a member of a group is an effective way to learn new marketing strategies, engage with others, gain new connections and create an actively engaged audience. Additionally, engaging with other group members’ posts will give you valuable insights into current industry news and trending topics.
7. Outsource and promote
You should always be self-promoting your accounts. Especially with LinkedIn, as it’s a professional social media network, promoting it along with your business is an easy way to gain more exposure. Add a link to your LinkedIn account on all of your other social media platforms, as well as on your website. However, perhaps the best technique, and one that isn’t used often, is to integrate your LinkedIn account into your email signature. This is a free way to self-promote the account and it will definitely open doors for more connections and higher engagement.
source: quicksprout.com
How to lead without a title with Robin Sharma
Robin Sharma is one of the best leadership experts in the world and was a speaker at BRAND MINDS 2018.
BRAND MINDS is The Central and European Business Summit taking place in Bucharest, Romania.
Even though positions are important for the good running of an organization, Robin Sharma believes more in the new model of leadership (leadership 2.0), that is all about every single stakeholder showing leadership in the work they do.
Leadership is no longer about positions, but about passion. It’s no longer about the image, but the impact.
This is really all about distributed leadership.
Every single person who works within a business, for example, owns the responsibility of showing leadership at their craft.
Moreover, according to Robin Sharma, in a business world without titles, there are 4 important tactics one should think about and use:
- If you can’t lead yourself, you can’t lead others. We have no business leading others into greatness if our own personal lives are a train-wreck. Being successful in the game of life precedes great leadership. Face whatever personal issues you’ve been avoiding head on and clean up on all fronts.
2. Never make anyone feel as if there isn’t room in the lifeboat. No matter the mistake, no matter what mile a person is at on their road to mastery, always be ready and willing to throw a lifeline – lend a hand, offer insight, donate your time, run out for coffee. The winners understand that strengthening capacity at every level, in every person, is the way to win.
3. Watch Invictus. Clint Eastwood’s excellent and entertaining reminder of great leadership. Morgan Freeman performs as Nelson Mandela. The film teaches us how to eloquently execute astonishing acts of forgiveness, compassion and moving upward when circumstances and people hold the potential to yank you into victimhood.
4. Stay Strong “secure your oxygen mask first before assisting others.” Do you know where your oxygen comes from? Routine challenging exercise, healthy eating habits, sleeping deeply, and doing what makes me feel alive and excited is my oxygen. It’s what keeps me strong.
Refuse the lifestyle, the habits and the circumstances that weaken you. Great leaders don’t just own their full potential on the floor or in the field; they claim their potential in all domains of their life. You can’t be great in one arena and mediocre in another.
The 90 seconds rule: Act on a good idea or great opportunity within 90 seconds. Before the voice of fear begins to take over.
A Formula For Success: A vision that moves you + Constant innovation + Daily action.
More on the Manifesto one can read here.
Are you a #worldchanger?
Come to BRAND MINDS 2020!
Here are our first confirmed speakers; we will be announcing more speakers in the coming months so stay tuned!
Malcolm Gladwell, Martin Lindstrom and Michio Kaku
10 things you might not know about Lenja Faraguna
She was declared one of 12th World Changers by the New York Times Bestselling author Roy H. Williams and one of 40th most influential radio personalities under 40 by the Radio Advertising Bureau USA. Lenja Faraguna believes that “for your marketing to be supremely effective you don’t need a degree in marketing but in humanity.” This thought is the biggest lessons she’s learned in the last 12 years as an entrepreneur and coach and it is the DNA of her mission in life.
More things about her that you might not know:
1.The old marketing, the screaming one, discount throwing and narcisistic one is dead, because it yells, lies, undervalues and is loathed by most people.
2. She has a Bachelor degree in Philosophy, English and American Studies and Semiotics of Advertising at Karl-Franzens-Universität Graz, Austria.
3. She is the founder of Worldchangers Slovenia – the embassy of Slovenian entrepreneurs who are brave, give a damn, make money and change the world. A melting pot of knowledge, opportunity, ass-kicking environment and the first marcareting academy for smaller Slovenian entrepreneurs called “Crazy diamonds”.
4. She believes that everybody is unique in the world and she supports that. “There is no one like you. There was a 1: 400 trillion chance for you to be born. Even if someone has the same product/service, all the other components that make up a (PERSONAL) BRAND are unique to you! ONLY YOU! Yet most of the time, you do not show this uniqueness through your marketing = your communication with the outside world,” she write on http://ilovemarcareting.com/.
5. Success starts with yourself. Say YES to yourself and customers out there who are waiting for you to make their lives better. You will re-brand your MINDSET, re-brand your (personal) brand and finally give you tools to do marketing the modern way as marCAREting – so you can achieve a game changing success.
6. She believes marcareting works only when you CARE. About yourself and the others.
7. She is “nakedly” honest. “I’m real, raw, honest and I will call you up on your bull**it, spin your mindset and you will have to put in the work and go into action. Why? Because I believe that “ACTIONS are the endangered species in the world, not IDEAS”.
8. She doesn’t hide anymore. She admits her failures and learned from them. She had a major personal and business collapse in 2012 and when it couldn’t go lower it went up. She has risen like a phoenix, from her own ashes. She went from “bribing” her friends and dad to come to her seminars in 2011 for free, … to speaking to thousands all over Slovenia and Europe, at TEDx and on May 22nd 2017 with Gary Vaynerchuk, Robert Murray, Dr Kjell A. Nordström and Dr Jonas Ridderstråle (Funky Business), Julian Treasure (multi TED talk speaker) at Brands Minds Summit in Bucharest in front of 900 people!
9. She has worked with 134 start-ups as a mentor. She co-founded Club 466 International, where she sharpens the business diamonds of women leaders.
10. She loves the weather before the storm and Madness’ song “How can I tell you” and Xavier Naidoo song “Bitter hör nicht aud zu Träumen”, because they sum up my values about life and communication.
