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Old versus new technologies

The new digital technologies are always getting people curious and excited, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. The possibility to do more, faster and shareable is beating all the good old technology that you needed to be instructed to use. If some years ago not everybody knew how to operate a photo camera and develop the pictures, having to take the rolls to specialized photo units, today anyone can take great, amazing pictures, just by using his/ her phone or a digital camera.

Still, it’s important not to forget that the new technology is based on the old one and, sometimes, people still prefer, in some cases, to use the older versions. In some cases it even became vintage and cool to use the old “ways”.

Here are some then & now infographics and pictures that will help you easily put them one next to another.

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6 Big Instagram 2017 Trends Any Marketer Should Know

 

User-friendly and making the most of one of people’s favorite activity related to owning a smartphone: taking pictures, Instagram becomes steady and sure one of the Romanians main used social media tools, especially among the trendy persons. Brands are also starting to notice its impact and are taking advantage of this positive trend.

According to Zelist Monitor, quoted by instagramology.ro, 2017 started with a performance on the Romanian market: 50,518 more users in January 2017 compared to December 2016. This is the biggest growth from December to January stated in Romania so far, the predictions for February being that the total number will reach half a million users.

In this context, marketers should make sure they know the biggest 6 trends happening out-there and be ready to adopt them as fast as possible. They might fly as easily as they arrived.

  1. Using Trends To Get Noticed

Being aware of the latest trends can give the marketers insights into what people are looking for on Instagram. In fact, a lot of trends can be determined by doing hashtag research and finding popular content. According to sproutsocial.com, as a business, you want to be seen in some of the most popular places on Instagram. By paying attention to the latest Instagram trends, you can help get your content noticed and in front of more eyes. Branding is all about building your audience and increasing awareness about you.

  1. Instagram Stories

Boomaballet ??? by @clarice_lantalilly

A post shared by Boomerang from Instagram (@boomerangfrominstagram) on

Launched in August 2017, stories aims to change the way people use Instagram. Stories allows you to tag people in updates, add a link to your content (useful for brands directing people to their site), and it even supports  Boomerang.

  1. Instagram Direct

It’s all about fast connection to your consumers. Last year Instagram updated Direct, the messaging side of the photo-sharing app. Since then, user numbers worldwide have grown from 80 million to 300 million. With numbers like that, it’s no wonder Instagram will continue to improve this part of the service to encourage people to use the app more.

4. Instagram Shopping

Recently, Instagram trialed shoppable product tags with 20 fashion brands, allowing the tagging of certain items in a photo. This presents a much more seamless shopping experience for the user. Rather than having to find a link in the bio, users will be able to click a tag for a detailed view of the product. The shopper can then continue researching the product without leaving the app. If the user wants to continue with the purchase, a Shop Now button will take them to the product landing page on the businesses website.

  1. Instagram Business Tools

The new feature allows accounts to be verified as a business account for the first time. Therefore, the marketers can add contact methods, directions to their business and unlocks access to promoted posts and analytics. Moreover, Insights on Instagram allows businesses to uncover details about their followers, such as behavior and demographics. Better knowing your customer means better business and a prolong success.

  1. Video is still the king of the game

I’m missin my broadway life @chicagomusical ?#roxiehart 8 shows a week singing live and didn’t cancel 1 show no matter what was going on in my life boom,over 60 shows performed and still was a nervous wreck on my last show haha

A post shared by Mel B (@officialmelb) on

According to wersm.com, One of 2017’s buzzwords is video; and  video content, whether pre-recorded or live, should be leveraged by social media marketers in the next year.  Instagram itself says that video will account to 75% of data in the next four years, so brands need to learn how to effectively create it and use it. The many tools that Instagram offers, have lead to the democratization of video creation, so everyone has the ability to create engaging content with little or no budget.

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