20+ Valuable Marketing Quotes and Insights From Experts (1 of 2)
Curious to learn what the latest valuable marketing quotes and insights are?
Marketing never stops spinning and marketers never stop learning. To help you update your knowledge and show you new directions, I put together a list of 20+ marketing quotes and insights from 20 marketing experts.
This article includes insights and quotes from Ann Handley, Jay Baer, Chris Brogan, Rand Fishkin, Tara Hunt, Seth Godin, Mark Schaefer, Martin Lindstrom, Mari Smith and Gary Vaynerchuk.
20+ Valuable Marketing Quotes and Insights From Experts
1. Ann Handley – Go Smaller & Slay the Ignosaurus
We’ve all heard of the Go big or go home saying. Writer, speaker and digital marketing pioneer Ann Handley makes a 180 turn and goes in the opposite direction. She invites marketers to thing bigger, but go smaller. Why?
Small stories are specific. Small stories are human-scale.
Making the story smaller and more specific is the best way for products, services or B2B solutions to break through the noise of social media and get listened to by their customers.
Big and bold stories are often best told in small and specific ways. Find the specific details—and use them to engage the heart, not just appeal to the head.
But in order to be able to tell these stories, we need to slay the Ignosaurus, the beast that we thought had disappeared together with the other dinosaurs.
Ignosaurus is lazy, bored, and goes through the motions with no engagement on the job.
Ann says a vast majority of marketers today are Ignosaurus in disguise.
She wants marketers to slay the Ignosaurus within and start experimenting, making changes.
In order for the industry to evolve marketers need to be curious and stay alert.
Study after study has shown that Marketing has one of the most pronounced skills gap of any industry. Many of us feel that we don’t have the skills we need to produce our best work.
2. Jay Baer – Relevancy is a Value Exchange
Is your marketing failing?
Author, speaker and founder of Convince & Convert Consulting Jay Baer believes the reason your marketing is failing is the lack of relevancy.
Customers and prospects are trading their attention for your information. If they refuse to do so, it’s because your information does not matter to them enough sufficiently for them to trade attention for that information.
The key to being more relevant isn’t hard-it just takes time. The key to being more relevant is to understand your customers better.
The truth is that most modern marketers don’t actually interact with customers very much anymore, and that robs us of a really important success ingredient: insights.
How do you get insights?
Not from reading spreadsheets or reports.
Jay says most marketers today have never seen their customers which is really sad.
How can you design marketing strategies and campaigns if you don’t know who are you talking to?
You need to change that today.
Leave the office and make contact. Spend time with your customer service and your sales team to learn what your customers’ problems are, what questions they ask, how they talk etc.
Almost no great marketing happens behind your desk. Great marketing occurs when you actually take the time to spend time with your customers and learn what they really need and what they’re really all about.
3. Chris Brogan – Invite People to Your Picnic
I think even the biggest companies have to get a bit more “picnic-sized” in their looking at outreach, attraction, sales, and conversion. If you speak to everyone, you’re heard by no one. Sure, make your big ads say whatever they’re saying, but use your other resources to reach and engage with specific groups at a time.
How can a company reach people and serve those who would benefit from their services and products?
Speaker, author and marketing expert Chris Brogan says marketers need to make their customers feel seen and understood. Only then will they be ready to buy.
How do you make your customers feel seen and understood?
You need to split your customers into several communities of personas. Make groups for every community of people you think you can best serve. And then invite them to a picnic, online or offline and make them feel they belong. That’s how revenue is generated – by earning the attention and trust of all those people out there who feel invisible.
4. Rand Fishkin – The True Marketing Trends for 2019
Former founder of Moz and current founder of SparkToro Rand Fishkin believes marketing trends like video content, turning to the human side of marketing and data-driven creativity are completely non-actionable and can hardly be called trends for 2019.
Instead, he made a list of the trends he believes will have an impact on marketing in 2019.
Here they are:
- In the next few years, the US and other parts of the world will experience an economic recession which is already changing customers’ behaviour;
- The undue influence of big businesses and monopolies which resulted in bad news for citizens: GDPR, the loss of Net Neutrality, Articles 11 and 13;
- A recent analysis showed a dramatic slowdown in the global growth of internet access. To keep making the same revenue as in past years, most internet giants compete with publishers, limit organic reach, cannibalize clicks and make channels pay-to-play;
- Voice Answers have the potential to disrupt any competitive opportunity to appear in results and earn traffic and value;
- The emerging, broad societal belief that overuse of social networks and heavy web content consumption do more harm than good. Many people today are limiting their screen time and their children’s.
What steps is your company taking to adapt to the future?
5. Mark Schaefer – The Belonging Crisis
Author, speaker and marketing expert Mark Schaefer says
Most of our marketing is occurring without us because today the customers are the marketing department. The new challenge for a company is to be invited to those organic conversations.
We live in an era when hyper-empowered consumers control the brand narrative.
In the past, a “brand” is what we told our consumers. Today, a brand is what our customers are telling each other.
Mark believes there is a belonging crisis today in the world.
Here is what marketers should do to help companies overcome this trend according to Mark:
- Align with the values of your young customers, empowering their voices, and creating deep emotional attachments with customers that result in loyalty;
- Help your customers feel connected;
- Provide personal attention to your customers. “It’s not “personalized” — it’s personal!”
- Nurture like-minded customer “islands” on Facebook and other spaces;
- Use true personal connections instead of automated messages and spammy responses;
- Traditional ads that lead to “awareness, trial and loyalty” don’t work so well any more. Build a brand from a place of empathy and personal pain;
- Assemble a tribe, united in their belief in how the product or service connects them to their individual lives and to their communities.
6. Mari Smith – Use Stickers in your Facebook Video Ads
Often referred to as the Queen of Facebook, Mari Smith provides marketers with many valuable and useful insights on Facebook and Instagram marketing.
Stickers on videos can significantly improve the performance of your Facebook ads.
Mari and her team performed a test to see how stickers influence the results of Facebook video ads.
Here’s what she found:
- Cost per result for ads with stickers was almost 33% lower;
- Both Conversion rate and CTR were higher;
- Stickers don’t impact interest in the ad copy so much as generate interest in the advertised product;
- If you are looking to use stickers in your Facebook video ads pay attention to the number of stickers you add, don’t overdo it!
7. Gary Vaynerchuk – The $1.80 Instagram Strategy
Gary Vaynerchuk spent the last 10 years of his career trying to understand user psychology and reverse engineer attention into an engaged community online.
The truth is, the way to win on social media is to actually be social. The number of Instagram followers you have means nothing if you can’t build a community of like-minded people who care and engage. The only real way to do this from scratch is to become part of the conversation.
That’s how he came up with the $1.80 Instagram strategy.
What is the $1.80 Instagram strategy?
It’s leaving your personal .02 cents on the top 9 trending Instagram posts for 10 different hashtags that are relevant to your brand or business every single day.
All you need to do is provide value where you can and it only takes 2 minutes a day. He says it’s exactly the strategy that always worked for him – becoming part of the community. The result is you will have meaningful connections, not bots. And this kind of connections is the most valuable.
8. Tara Hunt – No, that’s not marketing
Executive-level digital marketing professional Tara Hunt makes it clear on what marketing is not.
Contrary to popular believe, advertising isn’t the same as marketing. PR is not the same as marketing. Communications isn’t the same as marketing and Branding isn’t the same as marketing either. Even Sales is often completely separate from marketing. Brand and advertising and PR and content and digital and consumer insights and pricing and social and events and product and positioning and communications and a whole bunch of other stuff are all part of the marketing toolkit, but they aren’t “marketing.”
Videos, podcasts and content, in general, are great tactics for the right audience but they’re not marketing. They won’t automatically open the floodgates of customers.
Here’s what marketers should do according to Tara:
- Understand their market;
- Understand if they have the right product for that market (if not, let their client know they are focusing on the wrong market or need to change the product);
- Identify the right channels of distribution for both product and message;
- Put it all together in a measurable plan.
Anything less is not marketing.
9. Seth Godin – 10 words per page
Seth Godin is the only person to have been inducted in the Direct Marketing Hall of Fame and the Marketing Hall of Fame. His blog is one of the most successful blogs in the world with 7000 published articles and millions of readers.
We are also proud that Seth Godin was one of the keynote speakers at BRAND MINDS 2017.
Here are 4 insightful quotes:
Any metric you can buy your way out of is probably not a useful metric to measure yourself by.
Every interaction you have with a customer either strengthens your relationship (because it’s mutually beneficial) or weakens it. Weaken it enough time and you break it.
Ten words per page
That’s how many words get scanned the first time through. Perhaps five on a billboard.
Which means that your memo, your ad, your announcement, your post–you get ten words.
If you can begin with the ten words and write around them, you have the foundation for an effective message.
When in doubt, when your marketing isn’t working, the answer is easy: go one circle in.
10. Martin Lindstrom – Build Anticipation
Neuromarketing and branding expert Martin Lindstrom draws attention to the concept of anticipation.
Anticipation is the feeling of excitement about something that is going to happen in the near future. It is a powerful feeling and it is directly linked to connectedness and engagement over a longer period of time.
In our world of on-the-spot gratification, how are brands leveraging anticipation to keep their customers close and engaged? Technology has taken anticipation away.
From a rational point of view, anticipation is nothing more than an illusion, a myth, a chimaera; but from a subconscious, storytelling, and emotional point-of-view, anticipation makes all the difference. It is the bride’s months-long excitement as she chooses her gown, the anxious lead-up to graduation day, the indescribable feeling as the newborn baby finally arrives home and settles into its beautifully decorated bedroom.
If your brand offers experience, anticipation plays an important role in your customers’ perception of it. Anticipation has the power to make the wait much more rewarding and it makes all the difference. It sets your brand apart from your competitors and influences the bottom line.
Stay tuned for part 2!
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Best Quotes For Boosting Your Work
Today we celebrate Labor Day, one of the most anticipated and loved celebrations and holidays in Romania. Therefore, what better way to celebrate it than through the work that we love and some inspirational quotes that will help you boost your business and energy, when needed the most.
But first, a little bit of history….
International Workers’ Day or Labour Day (known as Labor Day in the United States) was first created in the late 19th century when the trade union and labour movements were growing in the USA. International Workers Day has its origins in the labour union movement, and specifically in the eight-hour day movement, which called for workers to have eight hours for work eight hours for recreation and eight hours for rest every day. According to The Mirror, at the time, most workers were doing 10-hour days.”May 1 was chosen to be International Workers’ Day to commemorate the 1886 Haymarket Affair in Chicago, where a general strike was held in support of the eight-hour day.”
“Perseverance is the hard work you do after you get tired of doing the hard work you already did.”
– Newt Gingrich
Who you are tomorrow begins with what you do today.
– Tim Fargo
The difference between try and triumph is just a little umph!
– Marvin Phillips
Dreams don’t work unless you do.
– John C. Maxwell
Things may come to those who wait, but only the things left by those who hustle.
– Abraham Lincoln
When you play, play hard; when you work, don’t play at all.
10 Things you might not know about Robin Sharma
For nearly 20 years, many of the most well-known organizations on the planet, ranging from Nike, GE, Microsoft, FedEx, PwC, HP and Oracle to NASA, Yale University and YPO have chosen Robin Sharma for their most important events, when nothing less than a world-class speaker will do. More about him you can find next.
1.He believes you really don’t have to make sudden changes or frightening optimizations to raise your game and revolutionize your life. Instead, just master each day, by simply devoting to delivering a few micro-wins that, over time, elevate you to a place called wow. And a league called legendary.
2. He offered 60 tips for a stunning great life that include pieces of advice such as: get serious about gratitude; expect the best and prepare for the worst; plan a schedule for your week; get a mentor; hire a coach; find more heroes and be a hero for someone, etc. More you can find here.
3. Sharma’s books such as The Leader Who Had No Title have topped bestseller lists internationally and his social media posts reach over six hundred million people a year, making him a true global phenomenon for helping people do brilliant work, thrive amid change and realize their highest leadership capacities within the organization so that personal responsibility, productivity, ingenuity and mastery soars.
4. He has been ranked as one of the Top 5 Leadership Gurus in the World in an independent survey of over 22,000 business people and appears on platforms with other luminaries such as Richard Branson, Bill Clinton, Jack Welch and Shaquille O’Neill.
5. Robin Sharma is one of the world’s premier speakers on Leadership and Personal Mastery. As a presenter, Sharma has the rare ability to electrify an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organizations becoming unbeatable.
6. According to him, fear ruins more bright lives than you might imagine. Each of us, by virtue of our very human nature, has the potential to Lead Without Title and achieve great things that elevate everyone around us by our model of possibility. But the chattering voice of fear in our heads stops us from playing big.
7. He loves the word leadership. It makes him think of Mandela and Gandhi. Gates and Edison. Mozart and Beckham. Bono and Bieber. It’s a word that he has been passionately building the past 20 years of his life around, reminding so called ordinary people that they are called to lead. And create. And contribute. And win.
8. According to him, the job of a leader is to grow more leaders. “If you’re not building more leaders, then you’re not leading, you’re following. Your job (regardless of whether or not you have a title) is to help people do work they never dreamed they could do. Your job is to inspire people to own their talents, express their gifts and do the best work of their lives. That’s part of what it truly means to lead”.
9. One of the quotes that changed his life is: “I learned this, at least, by my experiment: that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” – Henry David Thoreau, Walden: Or, Life in the Woods.
10. Sharma believes that one should make time every day to reconnect to his / hers highest ideals and boldest dreams. Without hope, people perish.
Quotes about success that will bring you inspiration every day
If some people hate the idea of Monday, wishing for a long weekend, some believe in the unlucky Tuesday, with three bad moments that are meant to happen. We don’t believe in either of them. On the contrary, we consider that doing your job with passion, and being inspired and fulfilled is all you need for a great week.
To keep you motivated and happy, we found some pieces of inspiration that we hope will help you along.
19 powerful quotes about success to feel inspired every day
“My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had — every day I’m learning something new.” — Richard Branson
“It’s fine to celebrate success but it is more important to heed the lessons of failure.” — Bill Gates
“Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” — Oprah Winfrey
“The question I ask myself almost every day is, ‘Am I doing the most important thing I could be doing?’” — Mark Zuckerberg
“The way to get started is to quit talking and begin doing.” — Walt Disney
“When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us.” — Helen Keller
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer
“What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” — Bob Dylan
“The only place where success comes before work is in the dictionary.” – Donald Kendall
“The truth is that our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.” – M. Scott Peck
“If opportunity doesn’t knock, build a door.” – Milton Berle
“Opportunities don’t happen, you create them.” – Chris Grosser
“There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” – Nelson Mandela
“If it scares you, it might be a good thing to try.” – Seth Godin
“Choose a job you love, and you will never have to work a day in your life”. — Confucius
“Work to become, not to acquire.” — Elbert Hubbard
“Dreams are extremely important. You can’t do it unless you imagine it.” — George Lucas
“Do not be too timid and squeamish about your actions. All life is an experiment.” — Ralph Waldo Emerson
“Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk – and to act.” – Andre Malraux