Ryan Reynolds – From Movie Star To Businessman

Ryan Reynolds – famous Hollywood movie star turned businessman.

Find out more about him in the video below!

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When Authenticity is Your Brand’s ….Brand

Is your brand authentic? Is it true to its values and does it express them truthfully?

Read on to discover three brands whose names are synonymous with authenticity.

In today’s consumer-driven environment, brands that are authentic and true to their values earn their customers’ trust and increase their business. According to various reports, a great majority of customers around the world expects brands to be honest and authentic.

Let’s see how three brands express authenticity when talking to their customers!

1. Aviation Gin / The Process

In February 2018, Ryan Reynolds, the Hollywood star famously known for his Deadpool movies acquired Aviation Gin, an American boutique gin distillery. While he stated he won’t be involved in the gin-making process, he assured his shareholders and the customers that he will have a say in the marketing, sales and distribution processes. I can’t express any opinions regarding sales and distribution, but I must say it would have been a surprise if he didn’t get involved in the marketing and advertising of his new spirited company. After all, he knows a thing or two about creating buzz and earning brand awareness – Deadpool campaigns are lessons in advertising virality that every advertising professional should study.

If you follow Ryan Reynolds on social media, you are already familiar with his dry sense of humour. His Deadpool character is an extension of Ryan’s personality: the same tongue-in-cheek witty but kind humour.

Aviation Gin is no exception: the brand’s communication style is all Ryan. He stays true to himself and this translates into brand authenticity.

In this ad, Ryan takes a less traditional approach to the standard How it’s done video essentially poking fun at other spirits producers.

The ad is nominated for the People’s Voice 2019 Webby Awards in the Video Ad Longform category. You can vote for it here.

2. The Dollar Shave Club.com / Our Blades Are F***ing Great

Dollar Shave Club is an American company that delivers razors and other personal grooming products to customers by mail on a monthly basis. The company was founded in 2011 by Mark Levine and Michael Dubin after expressing their frustrations with the cost of razor blades.

In 2012 the company uploaded on its YouTube channel a video entitled Our Blades Are F***ing Great featuring CEO Michael Dubin. In this video, Michael talks about his company’s service in a nonchalant and sarcastic manner. No expensive interiors, no dreamy locations, nothing fancy just himself talking in his warehouse.

The video is straight to the point and highly authentic; it prompted 12,000 orders in a two-day span after it was released, and has received over 26 million views to date.

The video won “Best Out-of-Nowhere Video Campaign” at the 2012 AdAge Viral Video Awards and the 2013 People’s Choice Webby Award in the Fashion & Beauty category.

3. Patagonia – Artifishal / The fight to save wild salmon

Patagonia is an American clothing company that markets and sells outdoor clothing. The company was founded in 1976 by Yvon Chouinard, an accomplished rock climber.

Patagonia is an activist company which commits 1% of its annual net revenue to nonprofit charity organizations focused on conservation and sustainability. But the company does more than support these organizations financially.

Over the years Patagonia has built a strong community of activists and acted upon its mission: to save our home planet.

Here is the company’s campaign to fight for the future of wild salmon and the environment that supports this fish.

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Top 3 Best Airlines Video Campaigns


Competition is fierce among airlines. They compete with each other on providing the best flying experience for their customers: some strive to offer the best entertainment, others delight their customers with chef-quality menus. Putting aside their business differentiators, all of them strive to amaze their audiences through creative video campaigns.

In my previous articles focused on video campaigns, I wrote about creative video campaigns in sports, how established brands featured celebrities in their videos and top 5 best Christmas ads of 2018.

Here are Top 3 best airlines video campaigns and what makes them special:

1. KLM Take-Off Tips

Airports are crowded with people from different backgrounds, most of the time minding their own business while waiting for their flights. Wouldn’t it be great if we could encourage these travellers to connect and share cultural insights, instead of them spending time on their mobile phones?

In the KLM campaigns, it’s all about the people. The airline’s marketing campaigns are designed to help people connect and bring them joy.

In January 2019, KLM released its latest campaign: KLM Take-Off Tips. Why look for places to visit and things to do in the travel booklets when you can get valuable tips from the locals themselves?

It’s about human connection and bonding experience.

It’s a great campaign which comes after years of constant improvement in the way the company delivered its core values to its customers.

Let’s take a quick look at KLM’s previous campaigns!

2016 – KLM serves a Bonding Christmas Buffet – 1.6 million views

Christmas is more than just giving and receiving gifts. It is about sharing great times over the Christmas meal with your friends and loved ones.

What if you couldn’t be at home in time for Christmas because you were stuck in the airport?

KLM answered this question with its 2016 Christmas campaign, by offering strangers the opportunity to bond over their Christmas buffet. The video gained 1.6 million views and went viral.

2014 – KLM Lost & Found Service – 24 million views

In the movies, they say never work with children or animals because they will steal your scene.

Well, KLM was not afraid to turn the spotlight on Sherlock, a loveable Beagle who played the lead in its 2014 Lost & Found Service video campaign.

The video went viral earning to date over 24 million views and almost 3000 comments from people praising the airline for its inspired decision and professing their love for the four-legged actor.

Yes, Sherlock was just an actor, not a member of the airline’s lost and found team, as it was revealed in a press statement. But does it matter? The video was a hit and for good reasons: who could resist Sherlock?!

2. Virgin Atlantic and Aviation Gin taking off together

It’s the gin to our tonic! Virgin Atlantic President Richard Branson and all-around gorgeous man and Founder of American Aviation Gin Ryan Reynolds discuss our new partnership. Catch us in action at London Cocktail Week from 3-7 October #CocktailsintheClouds

Sir Richard Branson is a skilled entrepreneur and business visionary. He is also known for his great sense of humour and his thrill-seeking adventures.

He set the no-tie trend in business fashion attire which was followed later by the likes of grey shirt wearing Mark Zuckerberg and co.

He supports the LGBTQ community and the airline followed suit with its Virgin Atlantic Pride Flight which is the UK’s first-ever Pride Flight from London to NYC in June 2019.

It was only natural that he should partner with successful Hollywood actor and American Aviation Gin founder, Ryan Reynolds. And together they make “corporate history”, as Ryan mentions in the video.

3. The LEGO Movie Characters present: Safety Video – Turkish Airlines

Are you ready for the safety video with the smallest cast ever assembled?

Fasten your seatbelt & enjoy safety. The LEGO Movie characters are here to give us the best in-flight safety video of all time!

When British Airways makes celebrity packed safety videos, Turkish Airlines goes the same way but with a small adjustment: instead of Oscar-winning actors, this campaign features the beloved characters of the LEGO Movie.

The audience loved the video which earned over 27 million views and received over 6500 comments.

Even Zach King, who displayed his magical powers in one of the airline’s earlier safety videos said he was honoured to have been replaced by LEGOs.



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