fbpx

Must Have Gadgets of 2017

A long time ago the phrase “diamonds are a girl’s best friends” became popular and known by everybody. The times changed and today a more suitable and true description, both for men and women, would be “gadgets are a person’s best friends”. In a world dominated by technology, each one of us has a least a gadget that keeps close to them and that would be the first thing they would care about in case of an emergency or a fire.

Therefore, we decided to take a look at the latest inventions in terms of gadget and present you the ones we believe to be the must-haves of 2017. In no particular order….

Dell 2-in-1 Laptops

Dell introduced several convertible laptops this year, and the most notable include its  Latitude 7285 and new XPS 13 models. The former is a Surface Pro 4 rival that includes a sharp screen, stylus, and a sturdy keyboard that more closely resembles that of a laptop than most hybrids. The latter is an updated version of Dell’s already great XPS 13 that includes a flexible rotating hinge for use in different positions. Dell also offers the Inspiron 2 in 1, for home and home office. Stay connected with computing that’s easy and inspiring. With the performance of a laptop and versatility of a tablet, you can count on Inspiron to deliver exactly what you need.

Razer Project Valerie

When you’re using a laptop for doing work, playing video games, and streaming  Netflix, one screen isn’t always enough. So why not include three? Razer’s  Project Valerie concept does just that by adding two foldable displays that expand out from the primary screen in the center. Each display is 17 inches diagonally and supports 4K resolution, and Razer says they can be used independently or together as one giant display.  Project Valerie provides the most expansive viewing experience in a notebook. Powered by an NVIDIA® GeForce® GTX 1080 GPU, and natively supporting NVIDIA Surround View with a whopping resolution of 11520 x 2160, get a wider view of the race track or the battlefield for an unmatched immersive experience.

LG Signature W-Series “Wallpaper” TV

Picture-on-Wall design allows the television to lay virtually flat so it seems blend with the wall and disappear, only possible with the uniquely efficient technology of LG OLED TV. Beautiful on or off, it is the purest form a television can take and the ultimate in minimalism. With the same picture quality as the Wallpaper TV, every OLED in the 2017 lineup delivers perfect black for colors to come alive against. LG OLED pixels are what make it all possible, each turning on and off individually for truly infinite contrast.

 

Nintendo Switch

Nintendo Switch is designed to go wherever you do, transforming from home console to portable system in a snap. So you get more time to play the games you love, however you like. The Switch is both mobile and mighty, versatile and idiosyncratic. If the company can provide a steady stream of games over the next year, the Switch may be an exemplar of things to come in gaming. Use two Joy‑Con™ controllers to play face-to-face, or jump online for a 4v4 match. The more, the merrier.

HP Sprout G2 3D-scanning PC

The Sprout G2, with its integrated 3D and 2D scanners, is perfect for product designers, CGI creators and other folks who can benefit from incorporating 3D models into their workflow. It’s also got a stylus-enabled touch mat that acts as a second screen. According to ubergizmo.com, on the hardware side the main improvement is the new 21.3” diagonal Projected Touch Display with  full HD resolution on the 20-point capacitive horizontal Touch Mat surface, which is a perfect match for the full HD resolution of the vertical display. The previous HP Sprout Pro model featured a lower 1024×768 resolution, so users were losing the scale when dragging any drawing or graphics from the full HD vertical display onto the horizontal Touch Mat. The 20-point 2.2 mm thick Touch Mat allows two sets of hands to interact with the projected display. More to read here.

Toyota Concept-i

Toyota doesn’t believe the future of the car is only about teaching vehicles to drive for us. While the  Concept-i vehicle shown at CES would be capable of driving autonomously, its biggest draw is the artificial intelligence that powers it. Toyota claims the car will be able to learn more about the drivers’ preferences and needs over time, such as suggesting destinations after a driver chats with the vehicle’s virtual assistant, called “Yui.” “Cars are for people who want to go to more places safely and efficiently, and enjoy the thrill of the drive at the same time. We’re excited to introduce you to a vision for the car of the future. Toyota Concept-i and its forward-thinking UX hold a mirror up to a future that is warm, friendly, engaging and, most of all—fun,” it says on the company’s website.

Chrysler Portal concept road warrior

The minivan, although Chrysler is not explicitly calling the Portal a minivan, considers The Verge, it appears to have gotten its name from its wacky door design that opens and closes like an elevator. Chrysler bills the Portal as “next generation family transportation designed by Millennials for Millennials,” which is brand lingo for appealing to people with smartphones and money to burn. The carmaker also bills the Portal as a “third space” where these family-minded Millennials will chose to spend all their time outside their homes and offices. In other words, “an open and serene atmosphere that bridges work and home.”

PowerRay Aquatic Drone

PowerVision’s  new PowerRay drone is compatible with an optional FishFinder add-on that uses a sonar system to detect fish up to 131 feet (40 meters) away, lures them with a blue light and send images to the user. It operates in both fresh and salt water and includes a 4K camera that can shoot 12-megapixel stills. This underwater drone can submerge up to 98 feet (30 meters) and records 4K video streamed to your phone, which you use to navigate. Not impressed already? PowerVision will be offering VR goggles that allow you to robot around by tilting your head.

Snapchat Spectacles

Snapchat parent company Snap Inc. demonstrated its mastery of artificial scarcity when it debuted its Spectacles video-recording glasses late last year. An easy setup process, good-enough video quality and stylish look made Spectacles a hit. But the company’s distribution process—vending machines with limited stock that randomly appeared across the country—made them a phenomenon.

Superpedestrian Copenhagen Wheel

Superpedestrian’s robotic bike wheel augments cyclists’ oomph by powering their ride up to 20 miles per hour for over 30 miles. Though it looks like a simple bike wheel, the Copenhagen packs impressive technology inside. An integrated motor powered by a battery provides the giddyup, a wireless sensor connects to smartphones for data crunching, smart-locking hardware makes sure no one makes off with this $1,499 wheel, and regenerative brakes add to the efficiency.

LeEco smart bikes

Aimed at active users, these road and mountain bikes have GPS navigation and fitness tracking built-in. Though one is a road bike and the other is a mountain bike, both have a 4-inch touchscreen attached to their frames, which run a version of  Google’s Android 6.0 Marshmallow operating system that’s specifically tailored for bicycles. “In addition to on-screen directions that feature turn-by-turn navigation for bicyclists, you’ll get a compass, a barometer and a speedometer. The bikes can also play music (both online and off), and you can talk to other LeEco smart bike owners via on-board walkie-talkie technology,” writes www.cnet.com.

Sleep Number 360 smart bed

Designed to keep you and your partner effortlessly comfortable, the Sleep Number 360™ smart bed senses your movements then automatically adjusts firmness, comfort and support to keep you both sleeping blissfully, all night long. Sleep Number made a bed that knows when you’ve got cold feet and turns heat on at the bottom of the bed. You can both adjust to your ideal level of firmness, comfort and support—your Sleep Number® setting, and with Responsive Air™ technology, the bed will start to effortlessly adjust to both of you as you sleep. Moreover, according to the producers, the smart bed can be gently raised on either side to help prevent snoring.

Luke Roberts Smart Light light show

The world’s first smart design lamp gives you the possibility to place light in any direction through simple paint gestures on your phone. Unlike conventional lamps, it is possible to illuminate only certain areas of a room. The lamp can emit direct and indirect light, allowing to create any light setting in your space with just one pendant lamp. In the living room, the light can be directed on the table for dinner with warm white direct light, while the remaining LEDs of the lamp emit a soft, ambient glow to the rest of the room. After dinner it is possible to illuminate, for example, the couch on the other side of the room and simultaneously adjust the color of the indirect light to create the perfect mood for your space.

Smart and Blue’s Hydrao smart shower heads

French company Smart and Blue showed its Hydrao range of shower heads at CES. HYDRAO First lights up the water spray with different colors depending on the amount of water used. Powered by the shower’s natural water-flow, no external power supply is needed. It therefore allows you to instantly control you water consumption and the energy needed to heat it. And you can turn it on without getting out of bed.

The power of smell as a tool in the marketing strategy

Businesses looking to sniff out a commercial opportunity have been aware of its power for a long time. According to the Sense of Smell Institute, people are able to recognize approximately 10,000 different odors and are able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months.

source: Stuff

Martin Lindstrom found that brand impact increased by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message. Scents have an immediate and compelling effect as they are directly linked to the brains limbic system which is the part of the brain responsible for our memories and emotions. Therefore scents go beyond our rational perception and have an ultimate impact on our emotions.

Moreover, smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience. Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction. A scent has the ability to influence behavior and trigger memories almost instantaneously. When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.

The right scent can depend on several factors. Research by Eric Spangenberg, the dean of the college of business at Washington State University, who has been researching the effect of smell on customer behavior since 1996, has found that it affected everything from cultural norms, gender and appropriateness to the product. “Another area where we’ve seen effects is if you’ve got a scent that’s congruent with a season. So, for instance, shopping and the seasonal effects of scent – people expect Christmas to smell like cinnamon or something like that,” he says.

Comparing this with a scent more appropriate for Easter, he found positive effects for the seasonal smell and negative effects for the incongruous one. “Using the correct smell is crucial. For businesses across many sectors, getting their fragrances right could mean the difference between the lingering stench of failure or the sweet smell of success,” writes The Independent UK.

“Smell has been a somewhat neglected sense in terms of being used to help differentiate brands, so scents are one of the final frontiers for marketers,” explains Maureen Morrin, professor of marketing at Temple University’s Fox School of Business and coauthor of a research study on the effects of ambient scent on consumer preferences and choice behaviors. “Hotels have created their own proprietary scents that are not just emitted in public spaces, such as the lobby and workout rooms but also often integrated into their toiletries. Not only is the odor pleasant, but it also comes to have unique associations with the brand over time,” she added, quoted by Sarah Bergen for Lodging Magazine.

Because sense of smell is tied to the side of the brain that processes memories and emotions, the appropriate use of scent can positively impact the perception of a brand, customer loyalty, and even the attitude of the staff. “We’re where music was 15 years ago. You wouldn’t walk into an established retailer today without some sort of music playing, but that wasn’t the case 15 or 20 years ago. You can walk into a beautifully designed space, and it’s rendered meaningless if there’s a bad smell or an absent smell,” said Roger Bensinger, exec VP of AirQ by Prolitec, which works with Abercrombie &  Fitch, Hard Rock Hotel & Casino and Giorgio Armani, among others, quated by AdAge. ”

The researchers hypothesized that the degree of complexity of a scent may affect the consumer’s ability to process that olfactory information. The less complex a scent, the easier it is to process, and the greater its influence on associated attitudes and behaviors. This should translate into more favorable consumer responses to the retail environment and associated products.

BRAND MINDS premium announcements straight to your inbox

Subscribe and get 5% discount for tickets

    You agree to our terms and conditions.

    OK, I agree to receive the BRAND MINDS newsletter with information from industry leaders and business experts. The content is related to ultimate technologies, marketing trends and updates about BRAND MINDS events.

    OK, I agree to receive the latest info and offers for BRAND MINDS events when I am surfing on other websites as well. For this, I agree to allow cookies and other online digital marketing tools to personalize site content, social media features and to analyze the traffic by sharing my navigation status with BRAND MINDS SRL advertising and social media partners such as, but not limited to, Meta, LinkedIn and Google.

    × WhatsApp Help