Wingly – the Airbnb of flights


2017 proved to be a really good year for Airbnb as the company “blew by its own internal forecasts to bring in $93 million in profit on $2.6 billion in revenue”, as reports Bloomberg’s Olivia Zaleski. The 2017 year marks the first full year of generating income for the San Francisco-based company, which became profitable in the second half of 2016, as it managed to defy some of the disruptions in global travel last year.

The Airbnb story has been an inspiration from its beginnings. The company began in 2007 when roommates Brian Chesky and Joe Gebbia started AirBed & Breakfast on the living room floor of their San Francisco apartment. The friends provided three air mattresses and homemade breakfast to guests who were unable to find alternative accommodation in the city. In 2008, Nathan Blecharczyk joined AirBed & Breakfast and Airbedandbreakfast.com was launched (the website name was shortened to Airbnb.com shortly afterwards). In 2011, the company started its overseas expansion, opening its first international office in Hamburg, Germany.

More statistics about Airbnb you can find here.

Taking inspiration from its success, Wingly, a flight sharing platform connecting private pilots with passengers to share the cost of a flight,became the winner of TechCrunch’s Startup Battlefield Europe 2018.

Wingly aims to connect aviators with amateurs like me who need to get from A to B but have some flexibility about where A and B happen to be, and can work around the pilot’s timing. For the passenger it promises an exhilarating experience along with transportation. And for the pilot? Carrying one or more passengers helps keep the cost of their indulgence down. It’s the Airbnb of aviation.

You can also bid for a flight — saying roughly where you need to be, and when, and hoping that one of the flying community is willing to help.

The organisation also requires a scan of your passport, even if you are going no further than the west of England. Unlike commercial flights, you have to specify your weight, and that of your baggage, in advance, so the pilot can make weight-and-balance calculations. It currently offers thousands of flights throughout Europe, and is also opening up routes in the Caribbean.

Both pilots and passengers have the option to review each other and the experience once the flight is over. Pets are permitted as long as the pilot you’re flying with allows them, and flights can be cancelled or rescheduled in poor weather conditions.

How it works is that pilots post their planned route, amount of seats available and cost-sharing price on the app. Passengers book if interested and depart from a private airfield on the day. Potential passengers can also request trips that are not currently listed, and if a pilot sees a proposed route that works for them, they can get in contact and arrange it. Wingly also offers sightseeing flights that allow passengers to enjoy a beautiful landscape from the sky, or excursion flights for a day trip or weekend away. – Lonely Planet

In March this year, Wingly closed a seed funding round of €2 million to strengthen its leader position on the European market and expand in new countries. Only 8 months after receiving its certification to operate all over Europe, well known angel investors such as Philipp Rösler (former vice chancellor of Germany and private pilot) or Stephane Mayer (former CEO of Daher Socata & ATR, private pilot) invested in this round alongside the VC fund Howzat Partners.

Wingly was founded in 2015 and is based in Paris, Berlin and London. With the fresh capital the young company wants to double its size and grow to a team of around 30 people to scale and develop its technology to new markets.

Is it illegal or not to regram?

Copyright is always an issue than one posting on social media should be careful of and pay attention at. Due to the fact that Instagram doesn’t include the ability to regram directly within the app, many people have feared that this practice of sharing other people’s content is actually a violation of the Instagram terms of service (TOS).

Moreover, there was a statement published some time ago that was saying that in the Instagram’s terms of service sharing content other than your own was a violation of the platform’s terms. Therefore, regramming was a violation.

But, according to socialmediaexaminer.com, Instagram has updated their TOS to state that you’re responsible for any content you post on Instagram. Sections 7 and 8 speak directly to the types of content you’re responsible for. And one can read the most current version of Instagram’s terms here.

So what are the steps that somebody must take in order to make sure they are not breaking any laws or rules?

  1. Get permission from the owner to share his / her content. You can do that either by commenting on their post letting them know that you want to share their photo or video with your audience. Then you can ask if you can have their permission to repost it. You can also send the user a Direct Message asking the same thing. Once they give you response in writing, giving you permission to repost the picture, then you’d be allowed to repost the picture. If they don’t respond, don’t use it. Asking is not enough. You need actual consent.

Still according to socialmediaexaminer.com, there are two types of consent: implied and explicit. Implied consent is when users post content with the expectation that it may be regrammed (when the company or the brand has a running campaign with a certain hashtag that wishes it will bring along the wished target and, at the same time, is looking to engage them and make them share the info and get other people involved as well). Explicit consent is when the original content creator gives you direct permission to repost their content on your Instagram account.

2.  Get attribution to the original user. Don’t forget to credit the person or the brand you are getting your information from.

3. Use the Repost for the Instagram app. Available for both iphone and android devices, repost for Instagram makes it easy to #Repost your favorite photos and  videos on Instagram while giving credit to the original Instagramer. The benefit of using this app is that it will add a watermark to the image with the original post creator’s Instagram username. This makes it clear that the content is regrammed and provides attribution to the original creator.

4. There are now also a variety of platforms and services designed for brands to ask users if they can use their content. According to Debbie Miller, on her article on agorapulse.com, one example is a Content Rights Solution designed by TINT who creates a variety of social display tools. “The solution allows you to discover content relating to your brand, request the proper permissions from the author of the image via social media, and track which images to which you have rights,” explained Miller.

More on how to protect yourself legally you can read here.

BRAND MINDS premium announcements straight to your inbox

Subscribe and get 5% discount for tickets

    You agree to our terms and conditions.

    OK, I agree to receive the BRAND MINDS newsletter with information from industry leaders and business experts. The content is related to ultimate technologies, marketing trends and updates about BRAND MINDS events.

    OK, I agree to receive the latest info and offers for BRAND MINDS events when I am surfing on other websites as well. For this, I agree to allow cookies and other online digital marketing tools to personalize site content, social media features and to analyze the traffic by sharing my navigation status with BRAND MINDS SRL advertising and social media partners such as, but not limited to, Meta, LinkedIn and Google.

    × WhatsApp Help