Top 5 marketing podcasts
Are you interested in staying informed and educated to sustain your marketing efforts?
Do you feel stuck and in need of inspiration?
Listen to podcasts!
Here is our top 5 marketing podcasts list:
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
Here are a few podcast titles to wet your appetite:
What is marketing automation anyway and what can it do for you?
Bring your sales and marketing stars into alignment for 2018
Optimize your marketing with 80/20
Duct Tape Marketing podcast delivers small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Here is a small excerpt of John’s podcast titles:
How to attract customers and keep them forever
How to create content that stands out and gets results
Facebook advertising and engagement for small businesses
Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily actionable digital marketing lessons that they’ve learned through years of being in the trenches. Whether you’ve just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
Neil and Eric tell it as it is and it shows in their podcasts:
Running out of marketing ideas? Do this!
Marketers are full of shit
7 unorthodox marketing hacks you ought to leverage
Amy Porterfield is a marketing strategist helping entrepreneurs build their business online.
If you are interested in online marketing development, here are a few podcasts examples that show how Amy can help you:
How to get noticed online when you are just starting out
Five ways to make money (without using webinars)
10 online marketers share their Zig stories
Tim Reid is the founder and host of The Small Business Big Marketing Show. Tim (or Timbo as he likes to be called) is a marketing professional playing the marketing game for the past 30 years. In its 7th year, The Small Business Big Marketing Show is laser-focused on helping you implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be.
Here are a few topics that you can listen to:
A new way to use video to market your small business with Video’s Hero Jules Watkins
Sports Illustrated was the inspiration for this clever email marketing strategy that lead to a 7-figure business sale
How to launch a product (or service) on a tight marketing budget with Tom Maclean of Sofi Spritz
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What will the new Facebook news feed changes bring
One of Facebook’s big focus areas for 2018 is making sure the time everybody spends on Facebook is time well spent. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness. But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” wrote Facebook’s creator Mark Zuckerberg.
Moreover, according to him, the social media platform’s representatives feel a responsibility to make sure their services aren’t just fun to use, but also good for people’s well-being.
Therefore, the company invested in a deep research that shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.
Based on the research and the new desires for the brand, some of the main changes will be seen by Facebook’s users in the nearest future. Facebook’s News Feed algorithm will prioritize “meaningful social interactions” over “relevant content”. Moreover, Facebook will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg considered “public content”, in favor of content produced by a user’s friends and family.
“The shift is the most significant overhaul in years to Facebook’s News Feed, the cascading screen of content that people see when they log into the social network. Over the next few weeks, users will begin seeing fewer viral videos and news articles shared by media companies. Instead, Facebook will highlight posts that friends have interacted with — for example, a photo of your dog or a status update that many of them have commented on or liked,” wrote The New York Times.
“The changes seemed designed to quiet some of the maelstrom of criticism Facebook has received in the past year, as critics have taken the company to task for cloistering users in filter bubbles, facilitating the proliferation of misinformation, allowing foreign interference in national elections, and exploiting human psychology for profit,” wrote Julia Carrie Wong for The Guardian.
But, the biggest problems that may arise, apart from unimportant, silly posts being “privileged”, the changes in Facebook’s News Feed will affect the most the publishers, nonprofits, small business and many other groups rely on the social network to reach people. Adam Mosseri, vice president of product management at Facebook, who is responsible for running the News Feed, quoted by New York Times, acknowledged that “there will be anxiety” from partners and publishers who often complain about the constant changes in what will be shown across the network.
Moreover, according to ABC, “the latest move represents a major shift, one intended to highlight the posts users are most likely to engage with rather than passively consume. There will be fewer videos, which Facebook considers “passive”. The changes won’t affect ads and will likely hurt businesses that want to reach followers without paying to advertise”.
It’s interesting to see how will the other social networks react to this Facebook change and how much it will actually impact the brands and businesses.