How hard is it or not to monetize on YouTube in 2018

From now on, YouTube content creators won’t be able to monetize until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit.

“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules,” wrote Ariel Bardin, YouTube’s VP of product management, in a blog post.

Moreover, according to polygon.com, YouTube executives acknowledged that life would change for a significant number of channels under the new setup. “The company attempted to defend its decision by noting that <<99 percent of those affected were making less than $100 per year in the last year, with 90 percent earning less than $2.50 in the last month>>,” wrote Julia Alexander.

At the same time, she is pointing out that any video that goes through Google Preferred, a classification that pairs top-tier ads with major creators’ videos, will now be watched by a human before advertising is approved. “This screening process should prevent objectionable content, like Logan Paul’s controversial video containing footage of a dead body, from being monetized. By cutting off the sea of channels that YouTube may not have been able to keep a human eye on, the company will also ensure that it can try to gauge what content is receiving placement for advertisers,”commented Alexander.

On the plus side, the companies must be rejoiced by the fact that YouTube is also giving advertisers more control over which channels get certain ads placed,a situation that permits YouTube to work with both creators in the Partner Program and advertisers to keep a better eye on content before it gets promoted.

Some great ideas on how a company or a content creator can monetize on YouTube can be found here.

15 Things you might not know about Seth Godin

Seth Godin is one of the world’s most renowned marketing experts and a bestselling author. He was a keynote speaker at BRAND MINDS 2018.

BRAND MINDS is The Biggest Business Event in Central & Eastern Europe.

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books  Linchpin,  Tribes,  The Dip and  Purple Cow.

More things about him that you might not know:

1. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business.

2. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.

3. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

4. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honour in 2013.

5. Godin once again set the book publishing industry on its ear by launching a series of four books via  Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

6. In April 2016, Godin’s book, All Marketers Are Liars, was selected by Forbes contributor Carine Alexis as one of six essential books every marketer should have on their shelf.

7. His newest book,  What To Do When It’s Your Turn, is already a bestseller.

8. “Seth Godin may be the ultimate entrepreneur for the Information Age,” Mary Kuntz wrote in Business Week nearly a decade ago.

9. “We need to care enough to connect, care enough to put ourselves at emotional risk to touch other people and play one note that’s worth hearing,” Godin said for TEDx.

10. According to entrepreneur.com, Godin has one of the most-loved marketing blogs on the internet.

11. In 2005 he launched Squidoo, a website that helps hobbyists publicize and monetize their personal passions and now attracts more than 53 million unique visitors a month.

12. Still, according to entrepreneur.com, he is not a Facebook fan or Twitter and has no publicist. Books from his publishing venture The Domino Project, launched in conjunction with Amazon, did not have major publicity pushes or wide releases at bookstores.

13. As a child, Seth Godin played the clarinet.

14. Godin is aiming to connect with should-be, almost-are or want-to-be artists. 

15.  He created a ten-book series for children titled ‘Worlds of Power’, which was written by various writers and in each series a plot of a video game is explained.

Are you a #worldchanger?

Come to BRAND MINDS 2023!