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The Main 10 Tricks Any Marketer Should Know

Working in marketing may be one of the most beautiful jobs on Earth as it keeps you always up-to-date with the new trends in the market and is a very fast paced industry. At the same time, receiving some new ideas and points of view comes handy from time to time, therefore we decided to offer you some tricks that we believe will never get old.

1.Load up on data fast. “Facebook advertising can deliver the cheapest CPM’s in online marketing with the ability to test ad efficiency in real-time. Use the power editor “duplicate” tool to create hundreds of ads and change one element per ad. Give these a small budget, and you’ll quickly see what works and what doesn’t without breaking the bank. Double down on the ones that work, and kill the ones that don’t.” – Kyle Ivins, co-founder Envolve Agency for Entrepreneur.com

2.Reduce your subject lines to only one word and get an immediate lift in email marketing. Make sure that you choose that word carefully, as it should create curiosity, while at the same time remain relevant to your message.

3.Watch your competitors’ mentions. You can start by creating a Google Alert for your competitors’ brand names (the ones that you admire,of course). This way you will find out where they are being mentioned and in what context. When you will find an opportunity to be mentioned alongside them, on a subject that fits your business good and /or you have a great angle to approach and present, you should take advantage of it and try and appear in the same context. It’s important to know that journalists might be open to include your point of view.

4.Use Google Trends that recently added new features and simplified its navigation, in order to make it easier to explore data based stories.

5.Promote your content through a .com domain as often as possible. 84% of top-ranking pages use .com as their top-level domain.

6.Live stream as much as possible. This represents an easy way to attract visitors towards your channel, to introduce the customers to your team members, show live events of your company that can project you a real living brand for the customers.

7.Guest blog on popular industry sites and put a link back to your site within your byline or bio. This builds traffic as well as personal brand authority.

8.Re-invent the “old” content in such a manner that will bring something fresh to users who may not have seen it.

9.Use decoy pricing. This is a tactic that boosts sales of high-profit items by creating another version of the product solely to make the pricier versions seem economical by comparison.

10.Endorsed relationships. This is one of the most powerful marketing tools on the planet. They open doors, build trust and create opportunities. And that pretty fast and easy. All you have to do is find the right persons to take beside you and make sure you add this valuable business asset to your marketing mix.

Online identity protection – 10 simple tips

source: medibid

Up to 9 million Americans have their identities stolen each year according to the FTC , and at least 534 million personal records have been compromised since 2005 through attacks on the data bases of businesses, government bodies, institutions, and organizations. For some consumers, identity theft is an annoying inconvenience and they can quickly resolve their problems and restore their identity. For others, recovering their identity can cost hundreds, even thousands of dollars, take months to resolve, cause tremendous damage to their reputation, cause them to lose job opportunities, even influence the rejection of loan applications for school, homes or cars because would-be employers or loan companies see the damage on your credit scores.

In order to help you prevent these types of situations, here are some tips & tricks you should follow:

  1. Protect your computer and smartphone with strong, up-to-date security software. If your computer or phone is infected with malicious software, other safeguards are of little help because you’ve given the criminals the key to all your online actions. Also be sure that any operating system updates are installed.
  1. Learn to spot spam and scams. Though some phishing scams are easy to identify, other phishing attempts in email, Instant Messaging, on social networking sites, or websites can look very legitimate. The only way to never fall for phishing scam is to never click on a link that has been sent to you by someone you don’t know, looks suspicious or from a third party that you didn’t request the information from.
  1. Use strong passwords. Weak passwords are an identity thief’s dream – especially if you use the same password everywhere. You need passwords that are long (over 10 characters), strong (use upper and lower case letters, numbers and symbols), and that have nothing to do with your personal information (like name, age, birth date, pet)

  1. Use multiple passwords. Have more than one password for online accounts or – if it’s cracked – thieves will be able to gain access to all your private data at once.
  2. Freeze your credit. Criminals use stolen ID’s to open new lines of credit. You can thwart their efforts to use your identity by simply locking (called freezing) your credit so that no new credit can be given without additional information and controls.
  3. Monitor & review your credit scores and bank data. Look too see if there are new credit cards, loans or other transactions on your account that you are not aware of. If there are, take immediate steps to have these terminated and investigated.
  4. Only use reputable websites when making purchases. If you don’t know the reputation of a company that you want to purchase from, do your homework. How are they reviewed by other users? Do they use a secure, encrypted connection for personal and financial information?
  5. Stay alert. Watch for common signs of identity theft like:
  • false information on your credit reports, including your personal numeric code, address(es), name or employer’s name.
  • Missing bills or other mail. If your bills don’t arrive, or come late, contact your creditors. A missing bill may indicate that an ID thief has hijacked your account and changed your billing address to help hide the crime.
  • Getting new credit cards sent to you that you didn’t apply for.
  • Having a credit approval denied or being subjected to high interest rates for no apparent reason.
  • Receiving calls or notices about past due bills for products or services you didn’t buy.
  1. Exclude important personal information from your social media profile. On Facebook, that means culling any ‘friends’ you don’t know, minimizing the details in your ‘About Me’ section and being selective about hitting the ‘like’ button, all of which will make you harder to find.source: backtoyourcountrynavigator
  1. Check your social media & phone privacy settings. Change all Facebook settings to “Friends Only” for all posts for a more secure profile. Facebook often makes changes to these settings and, when it does so, can even reset your secure settings. Moreover, turning your GPS location settings to “off” can also keep your family’s whereabouts more private.
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