Top 3 Best Airlines Video Campaigns
Competition is fierce among airlines. They compete with each other on providing the best flying experience for their customers: some strive to offer the best entertainment, others delight their customers with chef-quality menus. Putting aside their business differentiators, all of them strive to amaze their audiences through creative video campaigns.
In my previous articles focused on video campaigns, I wrote about creative video campaigns in sports, how established brands featured celebrities in their videos and top 5 best Christmas ads of 2018.
Here are Top 3 best airlines video campaigns and what makes them special:
1. KLM Take-Off Tips
Airports are crowded with people from different backgrounds, most of the time minding their own business while waiting for their flights. Wouldn’t it be great if we could encourage these travellers to connect and share cultural insights, instead of them spending time on their mobile phones?
In the KLM campaigns, it’s all about the people. The airline’s marketing campaigns are designed to help people connect and bring them joy.
In January 2019, KLM released its latest campaign: KLM Take-Off Tips. Why look for places to visit and things to do in the travel booklets when you can get valuable tips from the locals themselves?
It’s about human connection and bonding experience.
It’s a great campaign which comes after years of constant improvement in the way the company delivered its core values to its customers.
Let’s take a quick look at KLM’s previous campaigns!
2016 – KLM serves a Bonding Christmas Buffet – 1.6 million views
Christmas is more than just giving and receiving gifts. It is about sharing great times over the Christmas meal with your friends and loved ones.
What if you couldn’t be at home in time for Christmas because you were stuck in the airport?
KLM answered this question with its 2016 Christmas campaign, by offering strangers the opportunity to bond over their Christmas buffet. The video gained 1.6 million views and went viral.
2014 – KLM Lost & Found Service – 24 million views
In the movies, they say never work with children or animals because they will steal your scene.
Well, KLM was not afraid to turn the spotlight on Sherlock, a loveable Beagle who played the lead in its 2014 Lost & Found Service video campaign.
The video went viral earning to date over 24 million views and almost 3000 comments from people praising the airline for its inspired decision and professing their love for the four-legged actor.
Yes, Sherlock was just an actor, not a member of the airline’s lost and found team, as it was revealed in a press statement. But does it matter? The video was a hit and for good reasons: who could resist Sherlock?!
2. Virgin Atlantic and Aviation Gin taking off together
It’s the gin to our tonic! Virgin Atlantic President Richard Branson and all-around gorgeous man and Founder of American Aviation Gin Ryan Reynolds discuss our new partnership. Catch us in action at London Cocktail Week from 3-7 October #CocktailsintheClouds
Sir Richard Branson is a skilled entrepreneur and business visionary. He is also known for his great sense of humour and his thrill-seeking adventures.
He set the no-tie trend in business fashion attire which was followed later by the likes of grey shirt wearing Mark Zuckerberg and co.
He supports the LGBTQ community and the airline followed suit with its Virgin Atlantic Pride Flight which is the UK’s first-ever Pride Flight from London to NYC in June 2019.
It was only natural that he should partner with successful Hollywood actor and American Aviation Gin founder, Ryan Reynolds. And together they make “corporate history”, as Ryan mentions in the video.
3. The LEGO Movie Characters present: Safety Video – Turkish Airlines
Are you ready for the safety video with the smallest cast ever assembled?
Fasten your seatbelt & enjoy safety. The LEGO Movie characters are here to give us the best in-flight safety video of all time!
When British Airways makes celebrity packed safety videos, Turkish Airlines goes the same way but with a small adjustment: instead of Oscar-winning actors, this campaign features the beloved characters of the LEGO Movie.
The audience loved the video which earned over 27 million views and received over 6500 comments.
Even Zach King, who displayed his magical powers in one of the airline’s earlier safety videos said he was honoured to have been replaced by LEGOs.
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4 Video Campaigns featuring Celebrities – 2018
Big brands go to great lengths to leverage the star power of celebrities.
Here is our top 4 video campaigns of 2018 featuring celebrities:
1. AMAZON – Alexa loses her voice
According to the latest statistics, Amazon has the biggest share of the smart speaker market – 71.9% (source: techcrunch.com). One in five Americans rely on Alexa to assist them with various tasks, so what would happen if one day Alexa lost her voice?
Don’t panic! Jeff Bezos and his team have the perfect solution to this unfortunate scenario: celebrity voice replacements!
And this video surely doesn’t fall short of celebrities. Celebrity Chef Gordon Ramsay, singer Cardi B, funny actress Rebel and Anthony Hopkins playing his signature role, they all deliver funny moments helping the video gain over 49 million views to date.
2. BRITISH AIRWAYS – Safety Video
Humour is the best way to remain memorable. Everyone loves celebrities. To illustrate how to stay safe during flight, British Airways put these two together and invited celebrities to communicate the flight safety instructions under the direction of comedian Asim Chaudhry playing his character, Chabuddy G.
This video has over 1 million views to date and features the following celebrities: Sir Michael Caine, actresses Olivia Colman, Naomie Harris and Joanna Lumley, model Jourdan Dunn and comedian David Walliams.
3. NESPRESSO – The Quest 60″
George Clooney has been Nespresso’s Brand Ambassador for the past nine years. Alfonso Gonzalez, Chief Customer Officer says the famous actor is perfect because he embodies “the elegance and charm of our brand”. On the other hand, Mr. Clooney says this partnership works so wonderfully due to “shared commitment to sustainability, most recently helping helping to rebuild coffee farms in South Sudan”.
This video campaign, with over 2 million views to date, features George Clooney alongside Natalie Dormer playing a scene which takes a cue from the popular Game of Thrones.
4. CARTIER – Santos de Cartier
In 1904, the Brazilian pilot and inventor Alberto Santos-Dumont needs a novel solution to replace the traditional pocket watches which were hard to use during his record-breaking flights. Louis Cartier, his long time friend comes to Alberto’s aid and creates the first modern wristwatch.
In this wonderful video campaign, brand ambassador actor Jake Gyllenhaal reveals Cartier’s new collection – Santos de Cartier, “pushing boundaries and achieving the impossible”.