Prof Loredana Pădurean

Leadership Professor MIT & Northeastern University 

DAY 1 - September 16

Building a top-performing team in the hybrid work era
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CREATOR OF THE 'SMART SKILLS' FRAMEWORK

The framework is a set of 10 essential human skills that she argues are far more powerful than the traditional notion of “soft skills.”

5000+
Participants
50+
Countries
1000+
Teams
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About Prof Loredana Pădurean

GLOBAL AWARD-WINNING LEADERSHIP PROFESSOR

Prof. Loredana Padurean is a global award-winning academic, entrepreneur, author and public speaker, with deep expertise and interest in Artificial Intelligence, Innovation, Entrepreneurship and Leadership.

She is currently teaching at Northeastern University in Boston where she won the Teaching Innovation and Excellence award for using AI in the classroom.

Her rich background as a faculty fellow at MIT Sloan and Senior Associate Dean at Asia School of Business, informed her recent leadership book “The Job is Easy, The People are Not” and her upcoming book on innovation with AI called “Nail it, Scale it, Sail it – an Innovation Odyssey” in collaboration with MIT Sloan Professor Charles Fine.

She is the winner of “Distinguished Woman Entrepreneur Lifetime Achievement Award” and twice winner of the prestigious Swiss National Foundation research grant.

20+ YEARS OF RESEARCH IN LEADERSHIP & ORGANISATIONAL CULTURE

Loredana Pădurean is a consultant for Fortune 500 companies and prestigious institutions leading cultural and digital transformation projects for organizations in sectors such as technology, finance, and manufacturing. Among her clients are China Construction Bank, the European Commission, the Asian Infrastructure Investment Bank, and many others.

GET TOP LESSONS
ON BUILDING FUTURE-READY TEAMS

Through her work, organisations develop healthier cultures where trust, recognition, and resilience drive performance.

Building a top-performing team in the hybrid work era

With a mix of rigorous academic work, organisational practice, and storytelling, Prof Loredana Pădurean makes her presentations engaging and highly valuable.

A globally minded professional — having worked or been featured in contexts across many countries (Romania, USA, India, Malaysia, Switzerland, etc.), her style is dynamic, often humorous, engaging, and provocative — people note her presence “electrifies any room.”

You will learn:

  • 5 strategies to turn employees from ‘resources’ to ‘strengths’
  • How to make recognition and appreciation part of your cultural DNA
  • 3 frameworks to balance leadership with followership
  • How to boost creativity & innovation with the ‘smart skills’ framework

BESTSELLING AUTHOR

In her books, Loredana shows that ‘smart skills’ don’t expire with technology shifts unlike technical skills and are directly tied to leadership impact in today’s business world.

The job is easy, the people are not. 10 smart skills to become better people

2023 BUY BOOK

Nail it, scale it, sail it. The Innovator's Odyssey

2025 BUY BOOK

BRAND MINDS
GLOBAL THINKERS

Learn from outstanding business experts how you can boost your company’s performance.

TICKETS AND BENEFITS 2026

By purchasing the tickets, you acknowledge and agree that circumstances beyond the Organizer’s control may impose the necessity of substitutions or cancellations of the speakers.

DAY 1 & 2 ACCESS

399

EURO+
VAT
899 Euro + VAT

2 DAYS Access

Day 1 + 2 Access to The Ultimate Sales Strategy Masterclass with Costas Markides

  • Venue access to DAY 1 speeches and DAY 2 The Ultimate Business Strategy Masterclass
  • Experience a memorable business conference
  • Learn from world-famous business thinkers
  • Exclusive & valuable content that you won’t find anywhere else
  • Elite networking opportunity
  • BRAND MINDS attendance certificate
  • Coffee breaks
  • Event After-Drinks & Networking. Access with badge & bracelet.
Buy this ticket

VIP ACCESS
No Discounts Available

1429

EURO+
VAT
1899 EUR + VAT

2 DAYS Access

Day 1 + 2 Access to The Ultimate Sales Strategy Masterclass with Costas Markides

  • Venue access to DAY 1 speeches and DAY 2 The Ultimate Business Strategy Masterclass
  • Experience a memorable business conference
  • Learn from world-famous business thinkers
  • Exclusive & valuable content that you won’t find anywhere else
  • Elite networking opportunity
  • BRAND MINDS attendance certificate
  • Coffee breaks
  • Event After-Drinks & Networking. Access with badge & bracelet.
  • Front Rows Seating
  • Access to the VIP Lounge
  • Access to the VIP Reception with Speakers after the event
Buy now

ULTRA VIP
Only 10 Tickets

4999

EURO+
VAT

2 DAYS Access

Day 1 + 2 Access to The Ultimate Sales Strategy Masterclass with Costas Markides

  • Venue access to DAY 1 speeches and DAY 2 The Ultimate Business Strategy Masterclass
  • Experience a memorable business conference
  • Learn from world-famous business thinkers
  • Exclusive & valuable content that you won’t find anywhere else
  • Elite networking opportunity
  • BRAND MINDS attendance certificate
  • Coffee breaks
  • Event After-Drinks & Networking. Access with badge & bracelet.
  • Front Rows Seating
  • Access to the VIP Lounge
  • Access to the VIP Reception with Speakers after the event
  • Photo opportunity with the Event Headliner
Buy this ticket

DISCOVER STRATEGIES & TOOLS TO BOOST YOUR CAREER & DEVELOP YOUR ORGANISATION

You'll find out great ideas & efficient frameworks that will bring immediate results—whether you're a team manager, corporate executive or entrepreneur.

AMAZING IDEAS AND EMPOWERING BUSINESS STRATEGIES

AMAZING IDEAS AND EMPOWERING BUSINESS STRATEGIES

BRAND MINDS is the conference where you access valuable insights for your career growth, personal development, and business innovation.

ACCELERATED TEAM GROWTH AND AMPLIFIED ENGAGEMENT

ACCELERATED TEAM GROWTH AND AMPLIFIED ENGAGEMENT

BRAND MINDS is the best TEAM ENGAGEMENT experience! Your team will learn business strategy, leadership, marketing, creativity, sales, branding, design thinking, and consumer psychology.

ELITE NETWORKING AND MEMORABLE CONNECTIONS

ELITE NETWORKING AND MEMORABLE CONNECTIONS

Meet and connect with: CEOs, General Managers, marketing & brand experts, HR managers, sales experts, entrepreneurs & founders, investors, innovators, creators and tech leaders.

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