Every successful business eventually faces the same challenge: complexity.
More customers, larger teams, new partners, evolving regulations and increasingly sophisticated financial processes quickly transform simple operations into interconnected systems.
Today, the challenge is no longer issuing invoices, but keeping everything connected.
For nearly two decades, SmartBill has been building exactly that: a business ecosystem where more than 170,000 Romanian companies manage their financial operations alongside the accountants and teams they work with every day.
From freelancers to manufacturers, retailers and fast-growing SMEs, the platform adapts to businesses at every stage of development, providing the flexibility to support increasingly complex operations.
One of SmartBill’s greatest strengths is transforming the relationship between entrepreneurs and accountants.
Instead of exchanging spreadsheets, receipts and endless email attachments, everyone works from the same source of truth. Financial information stays up to date, documents move seamlessly between teams, and accountants spend less time on administration and more time delivering the insights businesses need to grow.
That philosophy extends across the entire platform. Invoicing, inventory management, accounting, expense management and integrations with ANAF’s digital systems work together as one connected ecosystem. Automation and AI remove repetitive work, freeing people to focus on collaboration, strategy and the decisions that create real value.
Since joining the Visma group in 2019, SmartBill has combined deep expertise in the Romanian market with the scale, innovation and experience of one of Europe’s leading providers of business software.
At Brand Minds 2026, where leaders will explore how technology is reshaping the future of business, SmartBill brings a practical perspective: sustainable growth is not about adding more tools. It’s about building an ecosystem where technology, entrepreneurs and accountants work better together.
