Peroni Nastro Azzurro is proudly expanding its super-premium alcohol-free range with a trio of distinctive flavors. Joining the beloved Peroni 0.0% Limone di Sicilia and Peroni 0.0% Arancia Rossa is the newly introduced Peroni 0.0% Frutti Rossi e Menta. Inspired by the vibrant Italian lifestyle, this expanded portfolio is meticulously crafted to deliver a refined, refreshing taste experience.
Each variant offers a unique flavor profile designed for the discerning palate:
- The zesty, sun-drenched citrus notes of Limone di Sicilia and Arancia Rossa.
- The invigorating, refreshing combination of raspberry and mint in Frutti Rossi e Menta.
Together, they elevate the Peroni Nastro Azzurro 0.0% experience, bringing a new level of sophistication and versatility to the alcohol-free segment. The full range is catered to those who appreciate the unmistakable Peroni taste in a non-alcoholic beer, now enhanced with a modern, fruity twist.
To celebrate this exciting addition, the launch of Peroni 0.0% Frutti Rossi e Menta was supported by a spectacular TV spot filmed in the heart of Rome. Capturing the authentic Italian charm of the brand in an elegant visual story, the campaign features brand ambassadors Mădălina Ghenea and Chef Richard Abou Zaki, introducing a stunning new TV tag that highlights this delicious new flavor.
Experience the ultimate taste of an Italian summer, with zero alcohol and uncompromising style.
