‘Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs’ by Renée Mauborgne and W. Chan Kim launched today.
The book is already a #1 Bestseller on Amazon.
In a world where tech innovation is synonymous with disruption, Renée Mauborgne goes against the mainstream and finds a new way to innovate.
Here’s why you should read it:
It’s contrarian. It goes against everything we know about innovation and its consequences on the business. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries.
It introduces a new & surprising concept. ‘Beyond Disruption’ redefines and expands the existing view of innovation by introducing a new approach, ‘non-disruptive creation’, that is free from the destructive displacement that happens when innovators set out to disrupt.
The book’s insights are based on rich research. You learn about ‘non-disruptive creation’ from real-life examples across all economic sectors.
- Why nondisruptive creation matters to all of us and why it is likely to become even more critical in the future;
- How it complements disruption and how you can identify and execute non-disruptive opportunities;
- How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.
- You get a practical framework for guiding your business growth efforts.
BRAND MINDS 2023 participants had the amazing opportunity to see Renée Mauborgne live, on stage, and learn how to expand into new markets and turn non-customers into customers.
