fbpx
How Motorola is redesigning smartphones with Pantone

Brand Minds Blog

How Motorola is redesigning smartphones with Pantone

Scroll Down

What does emotion look like on a phone?

It’s no secret that the excitement men experience when they get their hands on a new gadget is different to that of a woman. The attitude is divided, with one side focusing its attention on the technical details and the other more on aesthetical features.

Motorola is taking the best of both worlds, aiming to deliver next-gen devices that will meet customer needs.

Recently, this effort has been complemented by the partnership with Pantone Color Institute™. Motorola seeks to deliver creative and inspiring products to its customers that will create a strong emotional connection with past and future experiences of users, as well as being at the forefront of technology, implementing state-of-the-art technologies and features.

Pantone Art-min

Forward-thinking

Motorola is putting a lot of attention into technical details and elements that can provide a better consumer experience, but product design engineers felt that there was an element missing.

Questions such as: “How can we quantify emotions using colours?” and ”How could we offer our customers the best product experience?” have been answered through Pantone’s 55 years of experience.

“By combining our consumer and innovation-focused technology leadership with Pantone’s expertise in colour trending, forecasting and market research, we will provide our consumers with another valuable method to express themselves through our devices.”

Ruben Castano, Motorola Executive Director of Customer Experience, discussing the partnership between Motorola and Pantone Color Institute™
motorola edge pantone-min

First results in terms of colours

The Very Peri shade has been designated “Color of the year 2022” and was featured on Motorola Edge 30 Neo. It is a colour with carefree confidence and a novel presence that inspires dreamers and empowers creators. It is complex yet has mass appeal. It is the most appropriate colour to dissolve the lines and forge bonds between generations, genders, and cultures in a new decentralized world.

The 2023 colour of the year Viva Magenta is featured on the Motorola Edge 30 Fusion. This is the merging of the virtual and the physical. With strong notes of red, Viva Magenta is inspired by nature and technology, revealing multiple dimensions. Viva Magenta highlights how consumers are using electronics to enhance their personalities and to better express themselves, a sentiment that is perfectly aligned with the ethos of Motorola.

Motorola designers will be working closely with the Pantone Color Institute™ as they continue to develop the partnership and incorporate colour psychology and strategy into its upcoming portfolio.

bm-category

If you liked the article, you might also like the followings:

View all articles
brand minds all speakers-min
  • UniCredit presents
  • BRAND MINDS 2024 - THE BIGGEST BUSINESS EVENT IN CENTRAL & EASTERN EUROPE
  • September 24 - 25
  • UniCredit presents
  • BRAND MINDS 2024 - THE BIGGEST BUSINESS EVENT IN CENTRAL & EASTERN EUROPE
  • September 24 - 25
  • UniCredit presents
  • BRAND MINDS 2024 - THE BIGGEST BUSINESS EVENT IN CENTRAL & EASTERN EUROPE
  • September 24 - 25
  • UNITING THE BUSINESS WORLD IN A 2-DAY MEMORABLE EXPERIENCE
  • YOUR SUCCESS STORY STARTS HERE
  • UNITING THE BUSINESS WORLD IN A 2-DAY MEMORABLE EXPERIENCE
  • YOUR SUCCESS STORY STARTS HERE
  • UNITING THE BUSINESS WORLD IN A 2-DAY MEMORABLE EXPERIENCE
  • YOUR SUCCESS STORY STARTS HERE

SUBSCRIBE TO GET OUR LATEST ARTICLES

Achieve your goals with carefully selected ideas, insights and analyses

    BRAND MINDS premium announcements straight to your inbox

    Subscribe and get 5% discount for tickets

      You agree to our terms and conditions.

      OK, I agree to receive the BRAND MINDS newsletter with information from industry leaders and business experts. The content is related to ultimate technologies, marketing trends and updates about BRAND MINDS events.

      OK, I agree to receive the latest info and offers for BRAND MINDS events when I am surfing on other websites as well. For this, I agree to allow cookies and other online digital marketing tools to personalize site content, social media features and to analyze the traffic by sharing my navigation status with BRAND MINDS SRL advertising and social media partners such as, but not limited to, Meta, LinkedIn and Google.

      × WhatsApp Help