Jonah Berger, Consumer Behaviour Expert has joined BRAND MINDS 2022 to share his insights on getting your content viral!
Get tickets and attend The secret science of viral ideas, his 5-hour MARKETING STRATEGY MASTERCLASS on June 18th.
THE SECRET SCIENCE OF VIRAL IDEAS – MARKETING STRATEGY MASTERCLASS
You will learn:
- How to design messages, ads and information that people will share;
- 5 hidden factors that impede change and how by mitigating them, you can change anything;
- 6 basic principles driving all sorts of things to become popular.
JONAH BERGER IS A WORLD-RENOWNED EXPERT ON MARKETING, PERSUASION AND WORD-OF-MOUTH
Selected in Top 30 leaders in business
Jonah Berger was named one of the top 30 leaders in business by the American Management Association.
Fast Company magazine selected Jonah in the Top most creative people in business.
Renowned consumer behaviour researcher
Jonah has published over 50 articles on consumer behaviour have been published in Harvard Business Review, The New York Times and other top academic journals from around the world.
Consultant for Fortune 100 companies
Jonah has helped hundreds of companies like Apple, Google, Nike, Facebook, Unilever and The Gates Foundation get their products, services, and ideas to catch on.
Marketing Professor at the Wharton School
He is a Marketing Professor at the Wharton School at the University of Pennsylvania. He received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.
BESTSELLING AUTHOR OF CONTAGIOUS AND INVISIBLE INFLUENCE
His books have sold over 1 million copies and are in print in over 35 countries around the world.
In his books, Jonah reveals actionable techniques on how to spread your content fast.
Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular.
Discover how six basic principles drive all sorts of things to catch on. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this book will explain why, and show you how to leverage these ideas to craft contagious content.
Contagious was a New York Times, Wall Street Journal, and Washington Post bestseller and has been translated into over 35 languages. Amazon named it one of the best books of the year and it received the Berry Book Prize from the American Marketing Association as the year’s best marketing book.
Ever wish you could be more influential?
Be better at motivating yourself and others?
Make smarter decisions and shape group opinion?
This book will show you how.
Invisible Influence spent more than three months on the New York Times bestseller list. It was also a Wall Street Journal and Washington Post bestseller and has been translated into over 25 languages.
Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world.
But change is hard.
We push and push, but often nothing happens.
Could there be a better way?
This book introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can become a catalyst.