Apple has one of the strongest brand community relationships in the world thanks to Guy and his innovative work.
He was Chief Evangelist of Apple for four years. One of the successful strategies he used in his new role was the EvangeList, a mailing list that brought together all Apple fans around the world with the purpose to support and defending Apple’s products and brand image.
At that time, it was an innovative approach that completely changed how organizations handled PR and communication.
His honesty and transparency about Apple facilitated a lifelong relationship between the brand and its customers who became evangelists themselves.
In 2014, Guy resurrected the title “chief evangelist” and joined a Sydney-based company called Canva. This company provides an online, graphic-design service. Its goal is to democratize design.
These books are textbooks for the finest academic institutions in the world and focus on marketing, communication, business development and entrepreneurship.
They have been both New York Times and Wall Street Journal bestsellers. His writing focuses on the tactical and practical in order to empower and inspire.
Among the most popular are ‘Wise Guy’, ‘The Art of the Start 2.0’, ‘The Art of Social Media’, and ‘Enchantment’.
Although he defines himself as a marketer first and foremost, Guy has found a new passion and career: investing in startups. As a Silicon Valley venture capitalist, he is always on the lookout for the next Google or YouTube or CISCO.
He listened to many aspiring entrepreneurs pitching their startup ideas and turned his experience into easy-to-implement recommendations on how to deliver a successful pitch.
Guy has invested in or advises: Evernot, BagTheWeb, Enthrill Distribution, Paper.li, Sixense, TicketLeap, uStream, Visible Measures.
Guy Kawasaki’s Remarkable People Podcast has won the Golden Crane Awards 2020 for Best New Show.
His podcast features interviews with remarkable people such as Jane Goodall, Neil deGrasse Tyson, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini.
Millions of readers around the globe learn proven insights and guidelines on guerilla management, how to outsmart the competition or gain the power to inspire customers.
By purchasing the tickets, you acknowledge and agree that circumstances beyond the Organizer’s control may impose the necessity of substitutions or cancellations of the speakers.
€444
EURO+
€504
EURO+
Access to the Marketing MASTERCLASS with Martin Lindstrom
1.299
EURO+–
Access to the Marketing MASTERCLASS with MARTIN LINDSTROM
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