BMW – building the future of mobility

Shaping future mobility by staying one step ahead is key to our company philosophy – and it’s the reason we work tirelessly to find progressive solutions for the challenges of tomorrow, today. Innovation is built into the foundation of our company, the driving force behind every idea. Our partnerships and cross-sector collaborations, both within the automotive industry and beyond, make us a pioneer in innovation.

1. What is BMW’s vision for the next 3 years?

The company’s vision is centred around shaping the future of mobility through innovation, sustainability and premium quality.

2. What is BMW’s most important leadership insight that the company learned about at BRAND MINDS?

Create efficient frameworks to build a high-performing and engaged BMW Romania team.

3. What is the latest news regarding BMW that our readers should learn about?

BMW has taken the wraps off another pioneering new vision vehicle: the BMW Vision Neue Klasse X.

The BMW Vision Neue Klasse X indicates what future BMW X models will look like and offers a glimpse of the upcoming model family. 

What BMW has demonstrated with this vision vehicle is that the Neue Klasse is more than a single vehicle or vehicle concept. It represents a redefinition of the BMW brand, with a focus on three characteristics: electric, digital, and circular. Add to that the driving pleasure hard-coded into the BMW brand.

BMW Vision Neue Klasse – the driving experience tailored to your needs

The BMW Vision Neue Klasse showcases the breadth of our future BMW model line-up.

The Neue Klasse reflects the variety of all the models that customers want today and in the future – from the sporty sedan, with all its derivatives, to the modern SAV family.

The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior and a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience. 

The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed especially for the Neue Klasse and powered by the sixth generation of the BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.

This new type of drive and chassis control delivers a superior driving experience tailored to individual needs. It is based on a new software stack developed in-house by the BMW Group that will always guarantee a smooth drive. Two out of four new super-brains will take the driving experience in the Neue Klasse to a new dimension.

The minimalist interior has fewer displays and controls, allowing drivers to focus on the essentials. The next-generation BMW iDrive intelligently connects the vehicle, its occupants and the environment, creating an immersive user experience. In the new vision vehicle, the BMW iDrive comprises BMW Panoramic Vision along with a large central touchscreen display, a multifunction steering wheel and an advanced BMW 3D Head-Up Display. 

BMW Panoramic Vision projects key information across the entire width of the windscreen. This is how the digital world merges with the real world. The BMW Vision Neue Klasse X also features an extended voice control system taking the form of the BMW Intelligent Personal Assistant. 

The Personal Sound Experience, presented for the first time with the new HYPERSONX WHEEL, opens further possibilities. With this digital function, car occupants can enjoy their favourite sound on any trip. The sound, generated in real-time and adjusted with the tap of a finger on the HYPERSONX WHEEL, is an innovative contribution to the immersive and holistic user experience that transforms the interior of the BMW Vision Neue Klasse X into a personal experience space.