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BMW Vision Neue Klasse – the driving experience tailored to your needs

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BMW Vision Neue Klasse – the driving experience tailored to your needs

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The BMW Vision Neue Klasse showcases the breadth of our future BMW model line-up.

The Neue Klasse reflects the variety of all the models that customers want today and in the future – from the sporty sedan, with all its derivatives, to the modern SAV family.

The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior and a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience. 

The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed especially for the Neue Klasse and powered by the sixth generation of the BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.

This new type of drive and chassis control delivers a superior driving experience tailored to individual needs. It is based on a new software stack developed in-house by the BMW Group that will always guarantee a smooth drive. Two out of four new super-brains will take the driving experience in the Neue Klasse to a new dimension.

The minimalist interior has fewer displays and controls, allowing drivers to focus on the essentials. The next-generation BMW iDrive intelligently connects the vehicle, its occupants and the environment, creating an immersive user experience. In the new vision vehicle, the BMW iDrive comprises BMW Panoramic Vision along with a large central touchscreen display, a multifunction steering wheel and an advanced BMW 3D Head-Up Display. 

BMW Panoramic Vision projects key information across the entire width of the windscreen. This is how the digital world merges with the real world. The BMW Vision Neue Klasse X also features an extended voice control system taking the form of the BMW Intelligent Personal Assistant. 

The Personal Sound Experience, presented for the first time with the new HYPERSONX WHEEL, opens further possibilities. With this digital function, car occupants can enjoy their favourite sound on any trip. The sound, generated in real-time and adjusted with the tap of a finger on the HYPERSONX WHEEL, is an innovative contribution to the immersive and holistic user experience that transforms the interior of the BMW Vision Neue Klasse X into a personal experience space.

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