10 Growth Marketing Tactics To Grow Your Business
Are you looking to grow your business?
Read on to discover 10 growth marketing tactics!
10 Growth Marketing Tactics To Grow Your Business
Growth Marketing Tactic #1 – Sniply
Would you like to increase your conversion rates? Sniply is a great tool to achieve this goal.
Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.
People use Sniply to drive conversions from every piece of content they share. You can drive traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.
I created my first snip in 2 minutes and I chose to place it on one of Seth Godin’s blogs as you can see below:
Key takeaways:
- Make sure the page which hosts your snip and the page your snip sends visitors to match ie your content is relevant to the visitors of the host page;
- Create a clever CTA.
Growth Marketing Tactic #2 – LinkedIn Engagement Pods
Engagement pods started on Instagram and in recent years migrated to LinkedIn.
What are LinkedIn Engagement Pods?
LinkedIn Engagement Pods are private groups of Linkedin users who are all focused on engaging in and sharing other people’s LinkedIn content.
It’s a way to boost your post’s visibility on LinkedIn. This engagement gives your post a little nudge in the right direction but only if it’s high-quality content.
LinkedIn Engagement Pods can amplify your brand’s reach and provide you with opportunities for improved networking and/or collaboration.
If your company employs a large number of people, creating a Company LinkedIn Engagement Pod could empower your employee to become advocates on social.
Key takeaway:
- Choose your LinkedIn Engagement Pod carefully;
- Write content relevant to the pod’s members.
Growth Marketing Tactic #3 – Thank-you tags or coat-tailing
You post your piece of content and it starts receiving likes from the people in your network. What do you do when someone gives you something? You say ‘Thank you!’.
The same courtesy should apply online too. Growth Marketer Jeff Deutsch encourages marketers to say ‘Thank you’ in the comments of their posts and tag the people who liked them.
Why is it a growth tactic?
Because LinkedIn or Facebook or Twitter will show the posts where these people are tagged to other people in that person’s network which leads to increase visibility.
Growth Marketing Tactic #4 – Place the link to your article in the first comment
Every social network wants to keep you connected on its platform. That’s why all social platforms encourage and value engagement (likes, comments, shares) and frown upon posts with links that allow users to leave their digital space.
Posts with links receive less visibility than posts with no links. You have spent three to four hours carefully crafting your blog and you would like people to read it and rightfully so. But if you cannot place the link in your post what can you do?
You have two options:
- Publish the post with no link then edit it to include the link;
- Publish the post with no link but place the link in your first comment.
It’s been a week since I implemented this tactic and my posts with links in the first comment received increased visibility jumping from 50 views to over 400 views overall. That’s a 6x increase in visibility!
Growth Marketing Tactic #5 – Post native video on LinkedIn, Facebook, YouTube, Instagram and Twitter
Video is the best way to engage authentically with your customers. Although not everyone feels comfortable talking in front of the camera it’s a great way to get your customers to know you and build a connection.
All social media networks now allow users to post native videos. They encourage users to upload videos directly or go live on their platforms. As a result, video posts receive increased visibility.
Here are 10 smart ideas for video content you can use on LinkedIn and 10 Ideas to use Facebook Live in your Communication Strategy
Growth Marketing Tactic #6 – Pixel your visitor
Growth marketer Jeff Deutsch has this tip for marketers running Facebook ads: pixel your visitor, not your landing page.
Instead of placing your Facebook pixel on your landing page, place it on a blank HTML page. This page will pixel your visitors and redirect them to your landing page.
What does this tactic solve?
It tags people who leave before your landing page has loaded because they either lack patience or your landing page has a number of scripts that extend the loading time.
Jeff states this tactic is a way to stop losing 30% of your ad traffic.
Growth Marketing Tactic #7 – Facebook Messenger hack – the Auto-responder
Over 1 billion people use Messenger to connect with businesses every month.
MobileMonkey CEO Larry Kim found a way to take this opportunity to the next level: auto-responders.
In his article, Larry shows how to grow your Messenger subscription base with an auto-responder chatbot called Comment Guard.
Growth Marketing Tactic #8 – Gamification
Famous marketer Neil Patel lists gamification as a growth marketing tactic.
He recommends marketers to use gamification to their advantage by pulling their audience in with quizzes and polls to spark engagement and brand awareness.
To leverage gamification, marketers have to make content entertaining while also providing value.
According to Neil, gamified systems must tick three boxes:
- Give users motivation to do something (emotional investment, the promise of reward, etc.);
- The ability to complete the action;
- Provide a trigger or cue to complete the action.
Growth Marketing Tactic #9 – Piggyback on a thriving network
In 2016, Spotify integrated with Facebook Messenger allowing people to share their Spotify songs or playlists directly within a chatbox. This integration accelerated Spotify’s growth through referral traffic. Ultimately, millions of Facebook users also became advocates of the music platform because it filled the users’ desire to share their music socially.
Airbnb’s integration with the Craiglist platform is now the company’s most famous growth hack. In 2010, looking to access Craiglist’s huge user base, Airbnb built a bot to piggyback the platform. Check out the Airbnb growth case study.
What is the secret of successful integration with another platform?
Start with the perfect experience and work backwards.
Growth Marketing Tactic #10 – H.A.R.O
H.A.R.O. stands for Help A Reporter Out.
Help A Reporter Out is a media services company with over 35,000 journalists and 800,000 source members which started out as a Facebook group.
HARO allows sources to find topics related to their expertise, industry or experience while allowing journalists and bloggers to spend more time writing and less time sourcing. Subscribe as a source and you could be featured in mainstream media.
It’s a long-term effort but the potential benefits are worth it: increased brand awareness, augmented SEO, building business opportunities, establishing leadership credibility and garnering high levels of engagement on social.
What growth marketing tactics do you employ to grow your business?
Join the Conversation
We’d love to hear what you have to say.
Get in touch with us on Facebook Group and Twitter.
Top 5 marketing campaign that failed in 2016
Sometimes, no matter how big the budget is, some marketing campaigns go completely wrong. There are a large number of reasons for those situations, some of them being the lack of proper research, of attention or just simple the agency’s use of juniors. Here are some of the last year’s biggest marketing mistakes:
Microsoft and the Millennials
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media. In a bizarre effort to look hip, Microsoft promised “dranks,” “noms” and other buzzwords at a party for “bae interns.”
Jägermeister and the pool party that turns into chemical warfare
In Leon, Mexico, Jägermeister hosted a part in which its staff poured liquid nitrogen into the pool to ‘create a cool effect,’ an act which created a poisonous cloud, hospitalizing eight and putting one man into a coma. And that while the campaign’s tagline was: party responsibly.
Scott Disick’s Instagram fail
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.
Microsoft AI Chatbot gone wrong
In March 2016, Microsoft created an artificial intelligence chat bot that talked like a Millennial and learned from humans. But its good intentions backfired, with rogue web users getting it to cite Hitler and support Donald Trump. The conversation extended to racist, inflammatory and political statements.
McDonald’s and the fitness tracker
McDonald’s fitness tracker happy meal toy was claimed to bring out its users in a rash. A McDonald’s US representative said the firm had decided to remove them “after receiving limited reports of potential skin irritations that may be associated from wearing the band”. Reports of skin irritation have derailed plans by McDonald’s to give out fitness trackers instead of toys in its Happy Meals. According to The Guardian, McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active, Digital Trends reported. The colorful plastic device strapped on like a watch and tracked steps. It blinked as the wearer walked and blinked more rapidly the faster they moved.
Warner Brothers reports its own website as illegal
Film studio Warner Brothers has asked Google to remove its own website from search results, saying it violates copyright laws. The requests surrounded movies like The Dark Knight, The Matrix and The Lucky One. In each of these instances, Warner Bros requested that its own official pages be removed from search results. It also asked the search giant to remove links to legitimate movie streaming websites run by Amazon and Sky, as well as the film database IMDB. The request was submitted on behalf of Warner Brothers by Vobile, a company that files hundreds of thousands of takedown requests every month.
Some more examples during the years, here.
