These 4 business trends are shaping 2022

4 business trends shaping 2022:

  • 9-to-5 freelancing
  • The rise of the “on-demand” workforce
  • Making or losing money with cryptocurrencies
  • NFTs for business, artists and investors

9-to-5 freelancing

We know this all too well: many businesses went into downsizing to survive the pandemic. According to World Economic Forum, the COVID-19 pandemic and the resulting lockdown caused 114 million people to lose their jobs over 2020. Experts don’t expect overall employment to return to normal until the third quarter of 2023 (source).


Graphic source: Siteefy

People who kept their jobs were forced to transition to working from home which came with its own set of pros and cons. Companies that didn’t adapt to this new way of working and failed to maintain employee engagement or worse, have implemented abusive employee surveillance were confronted with increasing resignation rates.

Professionals have decided that putting up with a toxic company culture on top of raising anxiety levels caused by the pandemic was simply not worth it. Some employees with small families were happy to work from home while others with different family arrangements felt that working from home was impacting their life in a negative way.

Thus the increasing number of people going into freelancing and becoming self-employed. Why work for a company that doesn’t prioritize your mental wellbeing when you can monetize your skills and experience and become your own boss?

Of course, there are specific upsides and downsides, but as the percentage in the graphic above shows, it looks like there are more advantages than disadvantages at least in this pandemic situation.

The rise of the “on-demand” workforce


Graph source: Catalant

From Disney to Exxon to Goldman Sachs, big companies have cut jobs due to the Coronavirus. The cuts ranged from 1% to 20% of their global workforce.

Jobs still needed to get done so companies have resorted to replacing full-time employees with contract-based collaborators or freelancers.

The on-demand workforce is now in higher demand (pun intended) than in previous years. And it’s clearly a win-win situation for both workers and employers.

Hiring on-demand workers helped companies become more agile. With so many available digital platforms, it’s easier for professionals to showcase their skills and get hired project-based.

Earlier this year, a new trend within the work-from-home reality was uncovered by a Wall Street Journal report: white-collar workers working two full-time remote jobs and doubling their pay.

Making or losing money with Cryptocurrencies


Graph source: Fortune

With people losing their jobs or getting pay cuts in the wake of the pandemic, incomes were getting thinner and thinner. For many Millennials going on the crypto market to make some money seemed like the right idea.

Prior to the outbreak of the Covid-19 pandemic, Bitcoin – the world’s first cryptocurrency – could be purchased for about $7,300. One year into the pandemic, the very same token costs more than $46,800 – a staggering 640 per cent rise (source).

At the publishing of this article, Bitcoin took another fall and is now worth $37,730. According to Binance, the total market value of all cryptocurrencies reached close to $3 trillion USD at its peak in November 2021. In Jan 2022, however, the market cap has plummeted 40%, wiping out more than $1.2 trillion USD.

Early investment in cryptocurrencies has produced several millionaires and billionaires now on Forbes’ famous list of billionaires. Others who didn’t invest early or wise, have lost large amounts of money.

NFTs for business, artists and investors

If crypto coins are the first layer of a blockchain, NFTs are the second. NFT is short for Non-Fungible Token. NFTs are digital assets that represent real-world objects like art, music, in-game items, videos and event tickets. They use blockchain technology to establish a verified and public proof of ownership.

NFTs have seen a rapid increase in awareness among artists with many selling their artworks for millions of dollars. The most expensive NFT to date is Everydays: The First 5000 Days. It was created by digital artist Mike Winkelmann (aka Beeple) and was sold for a record high of $69.3 million.

Gary Vaynerchuk, CEO of VaynerMedia and speaker at BRAND MINDS 2022 sold his NFT collection based on his doodles for $1.2 million at Christie’s auction.


The first NFT project was launched in 2015 and the interest has been growing rapidly ever since. Today the NFT market is valued at $370 billion (source: NASDAQ).

2021-2014 – NFT ideas & experiments
The idea of the NFT was implemented in 2012 on the Bitcoin blockchain. In 2014, the first NFTs were launched on Ethereum, the blockchain co-founded by Vitalik Buterin, one of the most prominent figures in the blockchain and cryptocurrency market.

2017 – the creation of Cryptokitties & CryptoPunks, cultural icons for the crypto community
The oldest and most renowned NFTs are the Cryptokitties and the Cryptopunks which were released in 2017.

CryptoKitties (source)

CryptoKitties is a blockchain game on Ethereum developed by Canadian studio Dapper Labs that allows players to purchase, collect, breed and sell virtual cats. Only 100 in number and amid the recent NFT market resurgence, the Cryptokitties began rising in value. According to DappRadar, about $7.27 million worth of CryptoKitties NFTs were transacted over a 24-hour period.

CryptoPunks (source)

CryptoPunks is a collection of 10,000 unique characters and were created by development studio Larva Labs. The characters are 24×24 pixel art images of punky-looking guys and girls, generated algorithmically. The most expensive punk is #3100 and sold for a record $7.58M. One of the latest major companies to buy a CryptoPunk is Visa, the payments technology company which paid $150,000 in Ethereum (source). To date, the lifetime total value of all CryptoPunks sales is $1.48B.

2021 – Bored Ape Yacht Club
The Bored Ape Yacht Club is a collection of 10000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. The Bored Apes typically sell for many thousands of dollars, and some are even owned and used by celebrities as social profile pictures on Twitter. These NFT avatars are blowing up in 2021 with $750 million worth of trading volume. In September, a two-lot sale of Bored Ape NFTs brought in a combined $26.2 million at Sotheby’s.

Bored Ape Yacht Club (source)

Who invented the NFT?
No individual can claim to have invented the NFT, but we know who created the first NFT. It was artist Kevin McCoy who created Quantum, the first NFT ever created. Quantum became the first work to be associated with an NFT-type certificate of ownership in May 2014, three years before the term NFT was coined.

Looking to get more business trends?

Subscribe to our newsletter!

Why it’s worth working with freelancers

After the economic crisis the whole system changed and it will never get back to what we used to know. That is a given fact, proven times and times again. Adapting to this new reality, that came with its pros and cons, business owners had to change the way they were thinking prior and enjoy the new possibilities it offers. For instance, really experienced people that decided to go on their own and try being freelancers or digital nomads or small entrepreneurs.

What does a business owner or a manager win by collaborating with freelancers instead of full-time job employees? We gathered some major points one should definitely take in consideration

Experience and affordability, working hand in-hand

While hiring a full-time employee comes with a lot of responsibilities and financial and legal hustle, outsourcing part of your services to freelancers offers the company the possibility to pay a smaller fee compared to one offered to a company or a full-time employee, for a more experienced, professional personal. A freelancer working remotely doesn’t have to meet lots of overhead costs. Additionally, freelancers generally cover their own health care and other such benefits.

Moreover, they worked on a variety of different businesses from diverse locations, which makes them really valuable in insights and know-how. Each client or job adds more experience to their craft, bringing more skills to their ever growing arsenal.


Flexibility in projects and in hours. As most of the freelancers choose this type of professional life due to the flexibility it offers them in arranging their time as they consider fit, choosing the projects they take on, it also offers them the flexibility in their approach to you, the business owner or company representative. The freelancer will be able to work, without complaining, at hours that the employees wouldn’t consider fit. At the same time, don’t forget that you can always choose to work with a freelancer that lives miles and continents away, therefore the flexibility running higher. Frankly, the main reason why many freelancers have opted to freelance is because they love setting their own working hours.


Derived from the previous point, choosing a freelancers also comes with more freedom, both for you and the freelancer. Instead of engaging a full-time member of staff, you can conveniently work with an external resource person on a need basis. Engaging a specialized freelancer only project based or on a limit period of time will prove to be cost-effective and very lucrative.

Fast and great quality

For a freelancer the reputation is one of the main assets he / she possesses, therefore they will always be motivated and show a lot of initiative and interest in the project, doing a fast and great work, every time. They fully understand that it’s in their best interest when they remain reliable and exceed your expectations.

Adapting better to new trends and technology

As a freelancer one must always be up to date with the latest technology and not be surprised by almost anything in their field. Moreover, being an expert also brings the need to always learn, get more expertize and better oneself. Qualities that the employer will receive every time they contract a freelancer, without having to invest in employees’ specialization, workshops or other types of training.

Good experts in specific tasks

When looking for a particular skill or having a special need, a professional freelancer specialized on a certain field is the perfect answer to one’s problem. Your project only has to gain from this collaboration.

Their understanding of small and medium businesses

Freelancers understand better the way the small and medium businesses function and are able to offer them the right solutions to their problems and help them grow. Because they often work on start-up projects they pick up a lot about how to build start-ups properly and how things ought to be done. Agencies tend to work with bigger clients or established SMEs whereas the freelancer is more of a natural fit. After all becoming a freelancer is like starting your own business in many ways.

Inspiration at its best

Working remotely, from the middle of the forest, in top of a mountain or on the beach, wearing want makes him comfortable and not an “work outfit” makes the freelancer be a more inspired and creative person. And that will only benefit the work you are doing together.

Happy client, happy freelancer

Each time a project is finalized successfully and the client is happy, so is the freelancer that knows a good review will help him along in his career more than if he would have been just an employee.

BRAND MINDS premium announcements straight to your inbox

Subscribe and get 5% discount for tickets

    You agree to our terms and conditions.

    OK, I agree to receive the BRAND MINDS newsletter with information from industry leaders and business experts. The content is related to ultimate technologies, marketing trends and updates about BRAND MINDS events.

    OK, I agree to receive the latest info and offers for BRAND MINDS events when I am surfing on other websites as well. For this, I agree to allow cookies and other online digital marketing tools to personalize site content, social media features and to analyze the traffic by sharing my navigation status with BRAND MINDS SRL advertising and social media partners such as, but not limited to, Meta, LinkedIn and Google.

    × WhatsApp Help