Learn A New Language With This Innovative App

Have you learned English or French in school from old worn out paper manuals?

Well, this old-fashioned way of learning languages is gone!

There’s a new and more exciting way introduced by this app: the Mondly Languages app.

What is the Mondly Languages app?

Mondly Languages is an app which combines solid neural science with cutting-edge technologies to help its users speak languages.

Mondly Languages uses AR and VR to offer its users immersive experiences. In this way, the user learns faster.

It also allows you to learn any of the 33 languages from your native language.

Mondly’s Mission

We founded Mondly to revolutionize the way people learn languages. We are passionate about using the latest technology in order to create the best and most effective language learning experience for our users.

Alexandru Iliescu, CEO of Mondly Languages

Mondly’s innovative features

• The first voice-enabled chatbot for language learning;
• The first Virtual Reality language app with speech recognition available for GearVR, Daydream and Cardboard;
• The first Augmented Reality experience in the world that uses speech recognition to help you learn languages;
• There are no computer-generated voices, all recordings in Mondly are made with native speakers.

Benefits of using Mondly Languages

• It’s fun, fast and easy;
• It offers immersive experiences;
• The app’s virtual teacher engages you in conversations, giving instant feedback on pronunciation;
• The Mondly chatbot brings language lessons to life.

Mondly in the media

INC.com – “The New Way to Learn Languages”

Bloomberg.com – “The closest thing to Classroom Education”

Forbes.com – “A practical approach to language learning likely to be widely adopted.”

Digital Trends – “The Mondly experience leverages the immersive quality of VR”

TheNextWeb.com – “The Closest Thing to Actual Immersion”

Huffington Post – “Virtual reality the new and sexier way to learn languages”

VentureBeat – “A lot more fun and easier than just reading flashcards”

Mondly by Numbers

• Founded in 2013 by brothers Iliescu, Alexandru and Tudor;
• 40 million downloads worldwide to date;
• Used by people in 190 countries;
• An average rating of 4.7 out of 5 from over 1M reviews;
• 33 languages.

Awards and Recognition

• Was chosen as “Editors’ Choice” by Google Play in late 2017;
• Won Facebook’s FbStart “App of the Year” in EMEA;
• Alexandru Iliescu, CEO of Mondly won Founder of The Year Award at the 2018 Central European Startup Awards.

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Learning: a never-ending job for marketers

The marcomm industry is one of the fastest changing industry in the world, highly connected to the technology revolution and consumers. In order to always be there for their clients (the consumers),understand them and offer them the best brands’ positioning,strategy and creative thinking, marketers must always be up-to-date with everything that represents a hot trend for their target, with the technology they use and how they position themselves towards them. The exponential rate of technological change impacting marketers means that they need to always be learning. To remain agile, individuals and organisations need to consider change a permanent factor. There is a strong and circular relationship between talent, training and performance.

According to Econsultancy, 14% of marketers indicate that the Head of Marketing
is responsible for the Learning & Development (L&D) of marketers, 67 % of marketers say they approach professional development on an ad-hoc basis, while 27 % of marketers say that their organisation has a well-considered strategy for learning and development. “Because marketing evolves so fast, CMOs should be responsible for managing the learning and development of their marketing colleagues. If the CMO is responsible for marketing performance, then she or he should ideally have control over the quality of marketing training,” wrote Econsultancy in its report.

Moreover, developing a knowledge of how the brain works can make you a more effective marketer. Understanding consumer psychology for marketers can be like flipping the brain’s switch, casting light on methods and strategies that can help in the promotion, advertising, and revenue of your business, brand, products and services.

“Classical conditioning as a learning theory can be used by marketers to help craft an image for their product that will elicit the desired response from consumers. Marketers work to implement this learning behavior by helping to foster associations between a particular image, thought, or idea that consumers will grow to recognize and associate with their brand. Operant conditioning functions on the premise that people learn by reinforcement. The theory is based on the idea that when individuals are subjected to the consequences of their actions or decisions, they tend to learn to do it again (if positive) or cease (if negative). With operant conditioning, marketers create a reward-based system that consumers learn to recognize and want to repeat. For example, a buying system that awards points for future purchases when you spend $10 or more. By reaping a reward, consumers will be more likely to make a purchase and continue purchasing,” wrote study.com.

Meet Joe Escobedo, One of Singapore’s Brand Minds

Recognized as one of the “Top 20 Content Marketers” worldwide and awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress, Joe has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for​ both​ ​startups​ ​and Fortune 500 firms. He is a contributor for both Forbes and the HuffPost, as well as an award-winning speaker.​ ​His articles, interviews and talks have been ​read or heard by nearly one million people.

What is the significance of Joe Escobedo “The Brand Builder” and what is the story behind it?

“The Brand Builder” is a moniker given to me by my colleagues when we were trying to create ‘superhero’ names for the team.

You worked with companies from U.S., China and Singapore, which market did you like the most and why so?

The safe answer would be Singapore, but my five years in the gauntlet known as China made me what I am today. It taught me humility and the importance of guanxi (relationships).

Name one situation that made you want to quit and change your career.

I want to learn something everyday so there were times in my career where I felt like I wasn’t learning anything new or pushing myself hard enough. It’s during those times that I’ve transitioned to a completely new field or market. Sometimes I’ve failed miserably, but I learned from each experience and have grown from it.

Name one situation that made you want to go forward.

I’m driven when people tell me I can’t do something. I’ve been told that more times than I can count throughout my career. During those times, I think in my head, “hold on a second and watch this!”

What do you think are the most difficult challenges marketeers have to face in Asian markets nowadays?

Taking a long-term view. Too often, global headquarters look to the regional office in Asia and say, “You’re our growth engine now so you should be growing at a double-digit rate.” The problem with that is that it forces marketers to look only at the month ahead, rather than what’s going to rise up and disrupt their industry next year.

Investment matters. If you would invest in one particular business field nowadays. What would that be?

If I were looking for some quick cash, I’d say anything A.I. related. But I generally play the long game so I’d invest in things people always need, like food and toilet paper.

If you could change something about Singapore’s marketing community to improve it in any way what would that be?

I’d encourage the Community to take risks and invest more in digital. An ad plastered over the MRT may look great but what’s the return on your investment?

What made you settle down in Singapore?

The short answer: love. I followed my wife who received a job offer before I did.

Meet Joe Escobedo, The Man behind the suit

Name one good habit that helps you deal with your active life.

Reading to my daughter, because in that moment, I’m not Joe “The Brand Builder.” I’m whichever character I’m reading in the book.

Name one bad habit you can’t quit.

Speed walking. I tend to walk like I’m always 15 minutes late to a meeting.

If you could be anything else but a marketing leader, what would you be?

In another life, I would’ve been a film director. I wrote, directed and edited a sketch comedy movie when I was in college. I loved the experience and think I could’ve been a third-rate Christopher Nolan.

You are recognized as “One of the Most Influential Global Marketing Leaders”. What’s your favorite movie of a global marketing leader?

Don’t know if it’s about a global marketing leader per se, but Game of Thrones. After over a decade as a marketer, I see too many similarities between that show and the marketing world, albeit slightly less violent. For instances, strong alliances with the “right” groups can help you get closer to the corporate Iron Throne.

Tell us your favorite book. What’s the best thing you learned from it?

“How To Win Friends & Influence People,” by Dale Carnegie. I’ve read the book at least 10 times and everytime I ‘learn’ something new. My favorite lesson is about putting yourself in the other’s shoes – thinking about what they would want rather than what you’d want them to do.

Name the most important value you have.

Grit. It’s the only reason I’m still around and kickin’ in the professional world. Because even when I get battered to the ground, I claw my way back up. It’s an invaluable trait for any marketer or entrepreneur.

Name the most important value a leader should have.

Empathy. Every boss wants to make the most profit they can but they can only do so with a strong team behind them. And the only way to build and retain a strong team is to empathize with your staff’s situation. If they get demotivated because a client scolded them, then give them a pep talk. If there are unseen circumstances that caused them to miss a deadline then be understanding to their situation.

If you could compare your journey as an entrepreneur with a song, what song would you choose?

“Highway To Hell.” Just kidding! Instead of a song, my journey can be best described by “The Road Not Taken” by Robert Frost. From my move to China when I was 22, my career has been characterized by these lines: “Two roads diverged in a wood, and I— I took the one less traveled by, and that has made all the difference.”

Tell us the funniest experience you had this year related to your work.

Some of the funniest moments during the past year happen behind-the-scenes. For instance, we use to have “Happy Friday” dance parties at my company. And I’m not one to brag but my rendition of “Hotline Bling” by Drake stole the show.

If you would give our readers one advice from your professional experience, what would that advice be?

To quote the great Conan O’Brien, “If you work really hard, and you’re kind, amazing things will happen.” I truly believe that. Because everyone wants to help the hardworking nice guy or gal.

 What is your biggest expectation for the Brand Minds ASIA event?

I’m looking forward to seeing Gary V walk on stage to a deafening cheer, unleash some savage knowledge and drop the mic.

Quotes about success that will bring you inspiration every day

If some people hate the idea of Monday, wishing for a long weekend, some believe in the unlucky Tuesday, with three bad moments that are meant to happen. We don’t believe in either of them. On the contrary, we consider that doing your job with passion, and being inspired and fulfilled is all you need for a great week.

To keep you motivated and happy, we found some pieces of inspiration that we hope will help you along.

19 powerful quotes about success to feel inspired every day

“My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had — every day I’m learning something new.” — Richard Branson

“It’s fine to celebrate success but it is more important to heed the lessons of failure.” — Bill Gates

“Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” — Oprah Winfrey

“The question I ask myself almost every day is, ‘Am I doing the most important thing I could be doing?’” — Mark Zuckerberg

“The way to get started is to quit talking and begin doing.” — Walt Disney

“When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us.” — Helen Keller

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer

“What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” — Bob Dylan

“The only place where success comes before work is in the dictionary.” – Donald Kendall

“The truth is that our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.” – M. Scott Peck

“If opportunity doesn’t knock, build a door.” – Milton Berle

“Opportunities don’t happen, you create them.” – Chris Grosser

“There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” – Nelson Mandela

“If it scares you, it might be a good thing to try.” – Seth Godin

“Choose a job you love, and you will never have to work a day in your life”. — Confucius

“Work to become, not to acquire.” — Elbert Hubbard

“Dreams are extremely important. You can’t do it unless you imagine it.” — George Lucas

“Do not be too timid and squeamish about your actions. All life is an experiment.” — Ralph Waldo Emerson

“Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk – and to act.” – Andre Malraux