How and why to create a YouTube live stream
The power of the video is increasing more and more everyday, on all platforms, from SnapChat to Instagram, from Facebook to YouTube. But what it gets the biggest attention in almost all of them is the live streaming,that brings people together instantly,helping them bond more on the things they like and have in common.
If the live streaming on Facebook is hugely popular, not the same it can be said about the live streaming on YouTube.
“Facebook knows that it needs to grow scalable live video channels to attract audiences, and YouTube content creators are the natural partners to help achieve this vision. In a world of digital plenty, live streaming offers the rare opportunity for digital exclusivity, which cannot be replicated elsewhere. YouTube’s huge dependency on native content creators (60% of the most subscribed YouTube channels are in this category), means that they have to respond aggressively and a monetizable live feed is one clear way to achieve this and retain their indigenous social talent,” wrote Tom Mulligan on Linkedin, here.
“While live streaming has been part of YouTube since 2011, the consumer appetite for the technology has only taken off in the last 12 months largely pushed by Facebook aggressively promoting live video, initially through the 50 deals signed with media outlets and celebrities to produce live video content (Facebook’s first example of commissioning video content). The success of this controlled experiment led to the roll-out to the general public later on in 2016, with the result that live video now holds Facebook audiences for three times longer than recorded video,” wrote http://www.hypebot.com.
Best Marketing Ideas in 2017
Finding inspiration is something a marketer and creator should always be interested in. We have some ideas that might give you a push to try something new and help your brand even more.
Paid marketing on untapped channels
Differentiation is key and clients need to understand that using only Facebook and Google for promoting themselves, even they bring huge volumes, is not enough anymore for achieving success. In an ever changing market, being among the first to tap into less used platforms and discover the ones that have the biggest change to rise (Snapchat, Instagram) is what brands’ representatives should do.
Advertising is most successful when there is market inefficiency.
Choosing to communicate smartly on a channel that isn’t very used or not put to its true value, may be the key to success. Moreover, the advantages occur on channels where there’s a lot of volume, but less competition or no competition.
Content Multiplier Marketing and cross promotion
It’s the time of the multi-channel communication, instead of using just one or two channels. Finding the perfect mix for the brand is a very important step to take. The content is one of the most important aspects these days and can take the brand in the direction you want it to. At the same time, the content can be produced in several ways of expression (articles, videos, audio recordings, a blog post) and by using different shapes and channels it will help the brand increase its awareness.
Moreover, it’s really important for the brand’s target to be able to find the content on several mediums and see its versatility. Also, it’s another manner of gaining new fans that love different types of content.
Create content that’s easy to replicate.
Making a smart and easy content can also help the fans create their own twist on it, share it and show their personality along. Who doesn’t want a target involved in the brand’s growth?
More than ever it’s the mobile phones’ time. Most of the people are using Facebook on the mobile phone instead of the desktop or the tablet, as well as checking and answering their emails and other important conversations and messages. Therefore, the brands’ messages must the adapted to the medium, in order to create the best user experience possible.
Appeal to visual strategies
People understand better the messages and feel more connected to the visual side of the stories. By using video recordings and live-streaming, the brands are growing faster than ever. Recently live-streaming has taken the social media world by storm, Facebook reporting last year that 100 million hours per day of video are watched on their site. Therefore, the marketers should engage their audience with live-streaming at events or conferences that highlight them and their product. It’s a quick and effective way to connect with customers and build the brand.
Visual marketing effectiveness will also rely on engaging graphics. While graphic design has always been important, it will need more attention this year. Viewer engagement durations are shorter and social feeds are getting more crowded. Stand out with powerful graphic content.
Create an expertize blog
Making sure to optimize the brand’s website for search engines and mobile, with quality blog posts, we’ll have as a result the business’ appearance at the top of search results for topics related to your service offering. The result will be definitely a larger number of visitors accessing the website, an increase in leads, etc. The effectiveness of the blogging will be based on exciting and informative content, therefore hiring an expert in your industry or scheduling your own time to draft a quality post each month might be exactly what the doctor ordered.