10 Growth Marketing Tactics To Grow Your Business
Are you looking to grow your business?
Read on to discover 10 growth marketing tactics!
10 Growth Marketing Tactics To Grow Your Business
Growth Marketing Tactic #1 – Sniply
Would you like to increase your conversion rates? Sniply is a great tool to achieve this goal.
Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.
People use Sniply to drive conversions from every piece of content they share. You can drive traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.
I created my first snip in 2 minutes and I chose to place it on one of Seth Godin’s blogs as you can see below:
Key takeaways:
- Make sure the page which hosts your snip and the page your snip sends visitors to match ie your content is relevant to the visitors of the host page;
- Create a clever CTA.
Growth Marketing Tactic #2 – LinkedIn Engagement Pods
Engagement pods started on Instagram and in recent years migrated to LinkedIn.
What are LinkedIn Engagement Pods?
LinkedIn Engagement Pods are private groups of Linkedin users who are all focused on engaging in and sharing other people’s LinkedIn content.
It’s a way to boost your post’s visibility on LinkedIn. This engagement gives your post a little nudge in the right direction but only if it’s high-quality content.
LinkedIn Engagement Pods can amplify your brand’s reach and provide you with opportunities for improved networking and/or collaboration.
If your company employs a large number of people, creating a Company LinkedIn Engagement Pod could empower your employee to become advocates on social.
Key takeaway:
- Choose your LinkedIn Engagement Pod carefully;
- Write content relevant to the pod’s members.
Growth Marketing Tactic #3 – Thank-you tags or coat-tailing
You post your piece of content and it starts receiving likes from the people in your network. What do you do when someone gives you something? You say ‘Thank you!’.
The same courtesy should apply online too. Growth Marketer Jeff Deutsch encourages marketers to say ‘Thank you’ in the comments of their posts and tag the people who liked them.
Why is it a growth tactic?
Because LinkedIn or Facebook or Twitter will show the posts where these people are tagged to other people in that person’s network which leads to increase visibility.
Growth Marketing Tactic #4 – Place the link to your article in the first comment
Every social network wants to keep you connected on its platform. That’s why all social platforms encourage and value engagement (likes, comments, shares) and frown upon posts with links that allow users to leave their digital space.
Posts with links receive less visibility than posts with no links. You have spent three to four hours carefully crafting your blog and you would like people to read it and rightfully so. But if you cannot place the link in your post what can you do?
You have two options:
- Publish the post with no link then edit it to include the link;
- Publish the post with no link but place the link in your first comment.
It’s been a week since I implemented this tactic and my posts with links in the first comment received increased visibility jumping from 50 views to over 400 views overall. That’s a 6x increase in visibility!
Growth Marketing Tactic #5 – Post native video on LinkedIn, Facebook, YouTube, Instagram and Twitter
Video is the best way to engage authentically with your customers. Although not everyone feels comfortable talking in front of the camera it’s a great way to get your customers to know you and build a connection.
All social media networks now allow users to post native videos. They encourage users to upload videos directly or go live on their platforms. As a result, video posts receive increased visibility.
Here are 10 smart ideas for video content you can use on LinkedIn and 10 Ideas to use Facebook Live in your Communication Strategy
Growth Marketing Tactic #6 – Pixel your visitor
Growth marketer Jeff Deutsch has this tip for marketers running Facebook ads: pixel your visitor, not your landing page.
Instead of placing your Facebook pixel on your landing page, place it on a blank HTML page. This page will pixel your visitors and redirect them to your landing page.
What does this tactic solve?
It tags people who leave before your landing page has loaded because they either lack patience or your landing page has a number of scripts that extend the loading time.
Jeff states this tactic is a way to stop losing 30% of your ad traffic.
Growth Marketing Tactic #7 – Facebook Messenger hack – the Auto-responder
Over 1 billion people use Messenger to connect with businesses every month.
MobileMonkey CEO Larry Kim found a way to take this opportunity to the next level: auto-responders.
In his article, Larry shows how to grow your Messenger subscription base with an auto-responder chatbot called Comment Guard.
Growth Marketing Tactic #8 – Gamification
Famous marketer Neil Patel lists gamification as a growth marketing tactic.
He recommends marketers to use gamification to their advantage by pulling their audience in with quizzes and polls to spark engagement and brand awareness.
To leverage gamification, marketers have to make content entertaining while also providing value.
According to Neil, gamified systems must tick three boxes:
- Give users motivation to do something (emotional investment, the promise of reward, etc.);
- The ability to complete the action;
- Provide a trigger or cue to complete the action.
Growth Marketing Tactic #9 – Piggyback on a thriving network
In 2016, Spotify integrated with Facebook Messenger allowing people to share their Spotify songs or playlists directly within a chatbox. This integration accelerated Spotify’s growth through referral traffic. Ultimately, millions of Facebook users also became advocates of the music platform because it filled the users’ desire to share their music socially.
Airbnb’s integration with the Craiglist platform is now the company’s most famous growth hack. In 2010, looking to access Craiglist’s huge user base, Airbnb built a bot to piggyback the platform. Check out the Airbnb growth case study.
What is the secret of successful integration with another platform?
Start with the perfect experience and work backwards.
Growth Marketing Tactic #10 – H.A.R.O
H.A.R.O. stands for Help A Reporter Out.
Help A Reporter Out is a media services company with over 35,000 journalists and 800,000 source members which started out as a Facebook group.
HARO allows sources to find topics related to their expertise, industry or experience while allowing journalists and bloggers to spend more time writing and less time sourcing. Subscribe as a source and you could be featured in mainstream media.
It’s a long-term effort but the potential benefits are worth it: increased brand awareness, augmented SEO, building business opportunities, establishing leadership credibility and garnering high levels of engagement on social.
What growth marketing tactics do you employ to grow your business?
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How to Improve Your LinkedIn Engagement
As LinkedIn becomes more and more important for your business, you must pay attention and discover what are the best tools and strategies to help you gain more followers and viewership. Not an easy nut to crack, LinkedIn may prove to be a challenge, but once you find out what is best for you, you have a winning path to follow. Here are some of the ideas we believed it will help you grow your LinkedIn engagement:
- Write Text-Only Posts
You’ve probably heard that people engage more when a social media post shows an image or video. Although that might be true on platforms like Twitter, this tactic doesn’t seem to work on LinkedIn.
As surprising as it may sound, as true it is. We are sure that each one of you saw a short text-only post in your stream that has a stack of likes and comments. How often do you see an update get that sort of engagement when it contains a link to a blog or some other third-party site? That’s rare. LinkedIn lets you include up to 1,300 characters in a post, which represents around 250 words. Although that’s barely the equivalent of a very short blog post, you still have enough space to include some detail. And if that is not enough for what you need, you can always publish an article on Publisher, LinkedIn’s built-in blogging platform.
Why does it happen this way? As Social Media Examiner explains, “it makes sense that LinkedIn doesn’t want to display too many posts containing links to third-party sites. Each time someone clicks one of those links, they leave the LinkedIn platform. That means they spend less time on LinkedIn. This gives LinkedIn a smaller window of opportunity to show ads or upsell services such as LinkedIn Premium. Therefore, LinkedIn doesn’t prefer anything that potentially will push users away from the platform. LinkedIn isn’t alone though; the same thing happens on every other social network too”.
2. Content is the king
Avoid posting the same kinds of content over and over on your Company Page. People will get bored if you’re only posting promotional material or solely industry news. Make sure you have an interesting mix, bringing important pieces of information on the table, new ways of approaching things. This is how you will differentiate and stand out on the market.
3. Use comments to engage
Pay attention to anyone who takes time out of their day to leave a comment on one of your posts or status updates. Always be close to the people that want to interact with you. Like user’s comments and post replies to continue the discussion. People who have commented will see a notification and that could drive further engagement, ideally leading them to share your post with their network.
4. Record and Share Native Video
LinkedIn for mobile offers you the possibility to increase your engagement and show more of your creativity and insights. With LinkedIn native video in the mobile app, you can record a video inside the app or upload a pre-made video from your camera roll. To find the video feature in the most current version of the app, look for the video camera icon in the top-right corner.
When you post an engaging video, as it happens on any social media platform, your followers will watch it. And LinkedIn will favor native video because it doesn’t tempt people to click a link that sends them to YouTube, Vimeo, or any other video platform. In the short-term, native video on LinkedIn is still a novelty and presents an opportunity for you to stand out. It makes sense for LinkedIn to promote this sort of content above other types of update.
5. Post at optimal times of day
According to Danielle Thibault, you can increase engagement with your content by posting your updates at a time of day when most of your followers are on LinkedIn. Data from HubSpot shows the best days of the week to post updates on LinkedIn are Tuesday, Wednesday, and Thursday. The best times to post are between 7 – 8 a.m. and 5 – 6 p.m. (beginning and end of a typical work day). Posts get the most clicks and shares on Tuesdays between 10 – 11 a.m. LinkedIn consists primarily of a B2B audience, which is most likely the reason the highest engagement rates are during weekdays and business hours.
“However, you’ll also want to post updates throughout the day –even on the weekends – to increase post visibility and engagement with those logging in throughout the day. There are some professional who do engage all week long, so consider an always-on approach,” concluded Danielle Thibault.
6. Join relevant groups
LinkedIn has over one million active groups and as a user you can join up to 100 different groups. Joining an industry-related group is a sure way to raise your engagement levels as most members in groups are highly active on LinkedIn. Being a member of a group is an effective way to learn new marketing strategies, engage with others, gain new connections and create an actively engaged audience. Additionally, engaging with other group members’ posts will give you valuable insights into current industry news and trending topics.
7. Outsource and promote
You should always be self-promoting your accounts. Especially with LinkedIn, as it’s a professional social media network, promoting it along with your business is an easy way to gain more exposure. Add a link to your LinkedIn account on all of your other social media platforms, as well as on your website. However, perhaps the best technique, and one that isn’t used often, is to integrate your LinkedIn account into your email signature. This is a free way to self-promote the account and it will definitely open doors for more connections and higher engagement.
source: quicksprout.com
