All You Need To Know About Shutterstock Reveal
Shutterstock , a leading global technology company offering high-quality assets, tools and services through its creative platform, announced the launch of Shutterstock Reveal, a new Google Chrome extension, together with the release of its new experimentation site, Shutterstock Showcase, which features two additional new search innovations – Copy Space and Refine. Shutterstock Showcase, previously known as Shutterstock Labs, is the new home of Shutterstock’s most innovative Artificial Intelligence research and launches with three new tools including:
- Reveal – a Google Chrome extension allowing users to select any image online and find a similar photo, vector or illustration within Shutterstock’s collection of more than 180 million licensable and ready to use high-quality images.
- CopySpace – a tool based on Shutterstock’s custom built computer vision technology enabling users to specifically search for images that have space for text and then select where and how much copy space is needed.
- Refine – a tool that allows users, from the first page of search results, to select those images most similar to what they are looking for, and Shutterstock’s technology will surface other images that have a similar style and other commonalities to the selected images.
After installing the plug-in, images in the search results will have an icon in the upper right corner. Clicking the icon opens a Shutterstock pop-up that displays images similar to that first image from the Shutterstock library, which now numbers more than 180 million images. The plug-in works for photos as well as illustrations and vector graphics.
Shutterstock is dedicated to providing our customers with smart, easy to use tools and technology that are seamlessly integrated into their daily workflow. We continue to invest in building an innovative platform for our users around the world and investing in computer vision research and deep learning to improve the customer experience. It’s exciting to be able to share the results of some of the AI technology we have been working on,” said Jon Oringer, Founder and CEO of Shutterstock.
In October 2017, Shutterstock’s computer vision team launched its Composition Aware Search, now called Composition Search, to help customers find the exact image layout they need by placing keywords on a canvas and moving them around to where they want the subject matter to appear in the image. The patent-pending, spatially aware technology, previously launched in beta on Shutterstock Labs, is now featured prominently within the new Shutterstock Showcase site.
Working with its growing community of over 400,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 190 million images and more than 10 million video clips available. Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company also owns Bigstock, a value-oriented stock media agency; Shutterstock Custom, a custom content creation platform, Offset, a high-end image collection; PremiumBeat a curated royalty-free music library; and Rex Features, a premier source of editorial images for the world’s media.
6 Instagram Policies And Tools Often Overlooked
Instagram has a licence to use your content
If you’re posting images on Instagram, you’re giving up some control of your content. As outlined in the most current Terms, the license you grant Instagram is “a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service.”
This means you’re granting Instagram the rights to use your pictures (although you can still grant those rights to anybody, not just Instagram [non-exclusive]) and Instagram doesn’t have to pay you anything (fully paid and royalty-free) no matter how they use your pictures (even if they happen to make money off of them). Instagram also has the right to transfer this license to anyone in the world (transferable and worldwide) and even sell that license without having to pay you anything (remember royalty-free).
What it means in essence for you and the brand to are taking care of is that, after posting on Instagram, you no longer have any control on what will happen with that post, as anybody can repost it, with their own personal comments and ideas.
When it comes to Instagram contests, you must provide complete rules and terms
Instagram contests and giveaways are super-popular these days. They’re a great way to gain followers and additional exposure for your business. However, there are a few things you need to do to make sure you’re complying with Instagram’s promotional rules. The key is that your contest post must include (1) acknowledgment that the promotion is in no way, shape, or form “sponsored, endorsed or administered by, or associated with” Instagram; and (2) a release of Instagram by each person participating in the contest. “In your contest rules, also include the terms, any eligibility requirements, and the prizes offered. You can list these rules directly in the post or link to a separate website that includes this information, plus other contest rules. Also, make it clear to participants that they can’t inaccurately tag content,” said socialmediaexaminer.com.
It’s really important to use hot and trendy hashtags
It’s not enough just to use the hot hashtags. Your goal is to use the most relevant and highest traffic hashtags. Hashtags are the Instagram equivalent of keywords, so you need to find out which ones your target users are most likely to click on and here is the part where the research gets involved. You must search and see who are the best hashtags for your target and to them, as they are the ones that will get relevant traffic. If you’ll make sure to pick the right keywords, relevant and targeted, you’ll gain a lot more popularity and followers. If you choose the wrong hashtags, you won’t get the level of engagement that you’re looking for.
Comment on other people’s or brands’ pictures, don’t just like them
A research showed that on Instagram, there are 575 likes every second, but only 81 comments. People like photos 609% more than they comment on photos. Obviously, it’s easier to double tap a photo than it is to tap comment, and then think of something creative to say. When you go to that extra effort, people like that. They’re more likely to tap your profile and follow you. You can also get a lot of exposure by leaving meaningful comments on the photos of other people. When you leave a thoughtful and positive comment, there’s a good chance that the author of that photo will become curious to check out your profile.
Using direct messaging
You have the possibility to message your followers, but, unfortunately, few brands use it at its full capacity. Of course you need to it elegantly and from time to time, making sure you are not annoying your followers with every update. But, it is a great tool to leverage when you want to announce something big, like a rebranding, new product line, a sale, or a company merger.
Attention to the bio
On a social media platform where pictures and videos are the stars, your company bio must be creative and smartly written. Make sure to highlight all your key points, using short and to-the-point sentences. Don’t make it crowded and suffocating.
How to have the best brand storytelling on Instagram
As storytelling is the latest trend in communication, all the agencies and companies trying to bring the concept to life in their campaigns and social media presence, Instagram is one of the latest powerful social media tools to try and capitalize on this trend.
According to Social Media Week, since Instagram launched a couple of years ago, over 300 million people have used this platform as a visual place to share their lives. With more than 20 billion images shared on the app to date–this app has become a creative space & community for people to share their story in innovative ways using photography and short videos.
It’s no wonder the stories on Instagram are catching up people’s attention and likeness as so many of them spending so much time on their mobile devices. What it does now for its users is allowing them to share their stories to the world in a quick and easy fashion. It has become a simple, yet powerful tool that has allowed people and brands to develop their own voice visually.
How can a brand take advantage of this trend and make himself even more noticeable on Instagram? Just take a pick here at our short pieces of advice:
- Identifying your niche & developing your own unique voice.
The way you position yourself is always the key. The more different, unique, special your brand is, the better. Make sure that your stories are always capturing that essence of the brand and special approach. By giving your audience something they know they can expect from you, it will be easier to grow a stronger and more dedicated community around your work.
- Utilizing your captions to add more depth to your photos.
Captions may become a vital part of your storytelling process, if you know how to put accent on them and use the right hashtags and words. The story behind the story is always important and should be relevant. Putting your own spin on the story, emphasizing on a certain aspect that makes your brand YOURS is helping bring the story where it should. Your story ultimately, makes a huge difference.
- Choosing and using different angles
The same places or the same ideas, presented in your brand’s way, are creating the differentiation that you are looking for. Instead of shooting something from the same angle as everyone else, try looking for new spots to take the same photo. Maybe you want to get closer to the ground for a different angle, pose a person in a different place, or shoot a photo through the branches of a tree to provide a more natural frame. There are always ways to put a new spin on the same place, and try to make sure you try a bunch of different angles.
- Highlight your brand’s versatility
People want the brands to be playful, to interact, engage and entertain them. They get bored really easy and you must make sure you always bring something fresh to the table. Don’t be afraid to try, to mix and match, to always have in handy a special new app or filter that is trendy. Make it count while is still fresh and not used by a lot of other brands present on Instagram. Your followers will be looking for powerful, original, content. Find ways to expand your current niche creatively to develop a strong brand voice.
- Using video and gifs
Always be present. Be fast and up-to-date. A video speaks more than a picture. A gif makes one laugh and entertains. In other words, powerful tools for your story.
- Making sure you have user-generated content
Getting your followers involved is extremely important for a TODAY brand. Get your audience to do some of the heavy lifting for you by creating a user-generated hashtag for your brand tribe. Then you can post the content of your biggest fans directly on your Instagram account.
- Showing your happy employees
There’s a global war for talent today and the best brands are showing off the fresh faces on their team and all the fun they are having at work. Showcasing yourself at work or your company’s employees in action is great for putting a human face on your brand, which makes what you share on Instagram more interesting to your followers.
- Introducing them behind-the-scenes
Each one of us loves to feel special and shown that they are important. Make sure your brand does that for its followers. You can start by taking them inside the stories of your company, showing them some never-seen before images, actions, activities, etc. Take them where nobody has been before!
