Meet Joe Escobedo, One of Singapore’s Brand Minds
Recognized as one of the “Top 20 Content Marketers” worldwide and awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress, Joe has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for both startups and Fortune 500 firms. He is a contributor for both Forbes and the HuffPost, as well as an award-winning speaker. His articles, interviews and talks have been read or heard by nearly one million people.
What is the significance of Joe Escobedo “The Brand Builder” and what is the story behind it?
“The Brand Builder” is a moniker given to me by my colleagues when we were trying to create ‘superhero’ names for the team.
You worked with companies from U.S., China and Singapore, which market did you like the most and why so?
The safe answer would be Singapore, but my five years in the gauntlet known as China made me what I am today. It taught me humility and the importance of guanxi (relationships).
Name one situation that made you want to quit and change your career.
I want to learn something everyday so there were times in my career where I felt like I wasn’t learning anything new or pushing myself hard enough. It’s during those times that I’ve transitioned to a completely new field or market. Sometimes I’ve failed miserably, but I learned from each experience and have grown from it.
Name one situation that made you want to go forward.
I’m driven when people tell me I can’t do something. I’ve been told that more times than I can count throughout my career. During those times, I think in my head, “hold on a second and watch this!”
What do you think are the most difficult challenges marketeers have to face in Asian markets nowadays?
Taking a long-term view. Too often, global headquarters look to the regional office in Asia and say, “You’re our growth engine now so you should be growing at a double-digit rate.” The problem with that is that it forces marketers to look only at the month ahead, rather than what’s going to rise up and disrupt their industry next year.
Investment matters. If you would invest in one particular business field nowadays. What would that be?
If I were looking for some quick cash, I’d say anything A.I. related. But I generally play the long game so I’d invest in things people always need, like food and toilet paper.
If you could change something about Singapore’s marketing community to improve it in any way what would that be?
I’d encourage the Community to take risks and invest more in digital. An ad plastered over the MRT may look great but what’s the return on your investment?
What made you settle down in Singapore?
The short answer: love. I followed my wife who received a job offer before I did.
Meet Joe Escobedo, The Man behind the suit
Name one good habit that helps you deal with your active life.
Reading to my daughter, because in that moment, I’m not Joe “The Brand Builder.” I’m whichever character I’m reading in the book.
Name one bad habit you can’t quit.
Speed walking. I tend to walk like I’m always 15 minutes late to a meeting.
If you could be anything else but a marketing leader, what would you be?
In another life, I would’ve been a film director. I wrote, directed and edited a sketch comedy movie when I was in college. I loved the experience and think I could’ve been a third-rate Christopher Nolan.
You are recognized as “One of the Most Influential Global Marketing Leaders”. What’s your favorite movie of a global marketing leader?
Don’t know if it’s about a global marketing leader per se, but Game of Thrones. After over a decade as a marketer, I see too many similarities between that show and the marketing world, albeit slightly less violent. For instances, strong alliances with the “right” groups can help you get closer to the corporate Iron Throne.
Tell us your favorite book. What’s the best thing you learned from it?
“How To Win Friends & Influence People,” by Dale Carnegie. I’ve read the book at least 10 times and everytime I ‘learn’ something new. My favorite lesson is about putting yourself in the other’s shoes – thinking about what they would want rather than what you’d want them to do.
Name the most important value you have.
Grit. It’s the only reason I’m still around and kickin’ in the professional world. Because even when I get battered to the ground, I claw my way back up. It’s an invaluable trait for any marketer or entrepreneur.
Name the most important value a leader should have.
Empathy. Every boss wants to make the most profit they can but they can only do so with a strong team behind them. And the only way to build and retain a strong team is to empathize with your staff’s situation. If they get demotivated because a client scolded them, then give them a pep talk. If there are unseen circumstances that caused them to miss a deadline then be understanding to their situation.
If you could compare your journey as an entrepreneur with a song, what song would you choose?
“Highway To Hell.” Just kidding! Instead of a song, my journey can be best described by “The Road Not Taken” by Robert Frost. From my move to China when I was 22, my career has been characterized by these lines: “Two roads diverged in a wood, and I— I took the one less traveled by, and that has made all the difference.”
Tell us the funniest experience you had this year related to your work.
Some of the funniest moments during the past year happen behind-the-scenes. For instance, we use to have “Happy Friday” dance parties at my company. And I’m not one to brag but my rendition of “Hotline Bling” by Drake stole the show.
If you would give our readers one advice from your professional experience, what would that advice be?
To quote the great Conan O’Brien, “If you work really hard, and you’re kind, amazing things will happen.” I truly believe that. Because everyone wants to help the hardworking nice guy or gal.
What is your biggest expectation for the Brand Minds ASIA event?
I’m looking forward to seeing Gary V walk on stage to a deafening cheer, unleash some savage knowledge and drop the mic.
Top traits that make a female a successful entrepreneur
Even in minority when it comes to their numbers, compared to the men who run their own businesses or are top managers, the women possess a series of qualities that make them very suited for the position and, sometimes, even better, than the men, in some fields of activity.
According to a KPMG study, 83 percent of the female entrepreneurs and business owners surveyed think leadership is the most critical trait for a business founder or CEO to possess, while 82 percent think it’s confidence.
“Building a company – and maintaining its success – takes confidence, determination and the ability to take risks. Women entrepreneurs who are able to take these traits and combine them with a strategic vision for their business will not only capitalize on today’s climate of disruption, but they will be the disruptors themselves,” Lee Anne Sciambra, managing partner of KPMG LLP’s New Orleans office and leader of the Houston Business Unit Private Markets Group, said in a statement, quoted by businessnewsdaily.com.
Other qualities that we believe are important are:
Integrity. One doesn’t need to leave victims in her path to be victorious. You don’t need to step on others to step to the next level. Integrity must be the very core of your character. Always put honor first and live by your convictions. As you gain respect and trust, your company will grow. People seek to do business with those they trust.
Perseverance & persistence. They work hand and hand with the power never to give up, no matter how big are the challenges you are confronted with. Women are used to overcoming obstacles everyday, from mentality to perception ones, and tend in general to have a big inner strength. They know how to use the adversity to their advantage.
Being strong–minded & confident in her power. Strong minded doesn’t mean imply being rude, conceited or destructive. On the contrary, a strong-minded woman displays confidence. According to entrepreneur.com, “when you’re strong minded, you’re empowered, possess a healthy self image and take responsibility for your life. The entrepreneurial spirit, by its very nature, requires us to consider possibilities that most aren’t brave enough to”.
Confidence is essential in winning clients and building a profitable business. A person that shows confidence in herself is reliable and wins people’s respect, earns their trust and gains a solid reputation. As first impressions are always really important is essential to show you possess that skill, especially in new business meetings.
Ambition. This is one skill that no person can deny it’s usually equal to “girl power”. Every good leader is known for being really passionate and ambitious about what he / she is doing and showing day feature each time. As Katy Cowan was writing for theguardian,com,“you have to really want something if you’re going to succeed. And you should never settle for second best. Always strive to push forward. Always aim for the top”.
Courage. One cannot start the path of the entrepreneurial road without having at least a portion of courage on the back. Diving into the unknown, facing all the possible problems and difficulties takes a lot of force of character and power. Not everybody can be an entrepreneur, let alone a successful one.
Being determined and focused. Never lose the sight of your business goal. They should be committed your short- and long-term goals to writing, recording how and when you’ll achieve them. Post your goals in plain sight and review them often. Record the reward when the goal is attained. Remember that you can’t hit a mark you can’t see, and continual success demands a plan.
Hard work. Women are famous for putting a lot of work in everything they do, for being perfectionist, both in the professional and personal life. Success cannot be achieved without sacrifices and a lot of time and energy invested. They know it and are not afraid to show it.
Showing compassion. We are not Robots and thank God for that. Emotions make us who we really are and showing your human side is essential if you aspire to being a leader. Moreover, charity and compassion allow you to make a difference in the lives of others, a quality that is more and more searched for today. A woman with a compassionate heart can achieve a great deal of influence and positive image that will help her business thrive.
Inspirational people to watch in 2017
Inspiration is what drives us to be better and better each day, to look up to people that give us the courage to try something new, to discover and push our limits. It’s also one of the talents that few people carry with them, a quality that makes them really special. We chose for you certain persons, from different fields of activity, that we believe represent an inspiration for today and the years to come.
The crown jewel of this graphic designer’s online empire, which also includes her popular lifestyle blog, is Pinterest, where Cho has 12.8 million followers. As the most-followed person on the platform, she’s now able to garner big partnerships, including a photo-documented road trip sponsored by Toyota and new lines of baby clothes and nursery and home décor for Target. Last year she was tapped to design the souvenir eggs for the 2016 White House Easter Egg Roll. As if that weren’t enough, Joy is a best-selling author, has a thriving YouTube channel, consults with leading companies.
More about her you can read here.
Felix Arvid Ulf Kjellberg (a.k.a. PewDiePie)
The Swedish gamer (born Felix Kjellberg) has a record of 42.7 million subscribers on YouTube, giving him a reach bigger than most TV networks. He recently struck a deal with Disney’s Maker Studios to produce original content for RevelMode, a new virtual network. PewDiePie’s net worth has grown steadily since 2010, clearing over $9 million a year since he started posting videos to YouTube.
For proof that a single tweet can change the world, look no further than Sept. 2, when Bouckaert, the Emergencies Director for Human Rights Watch, shared a photo of Alan Kurdi, a 3-year-old Syrian-Kurdish refugee, lying dead on a Turkish beach. Within hours, the image (taken by Turkish photographer Nilüfer Demir from the Dogan News Agency) had gone viral, drawing attention to the human toll of Europe’s migrant crisis—and perhaps even hastening a response. Two days after Bouckaert’s tweet, the U.K. agreed to accept thousands more refugees.
He has testified about war crimes before the United States Senate, the Council of Europe, and at the Yugoslav Tribunal (ICTY) in The Hague, and has written opinion pieces for papers around the world. His work has been profiled in Rolling Stone, The Washington Post, The Stanford Lawyer, and The Santa Barbara Independent Newspaper. Most recently, Bouckaert was awarded an honorary doctorate by the Catholic University of Louvain for his work on human rights.
Engineer, physician, best selling author and brilliant entrepreneur. He’s best known for being the Founder and Executive Chairman of the XPRIZE Foundation (best known for its $10 million Ansari XPRIZE for private spaceflight.) and Singular University (whose mission is to educate leaders to apply exponential technologies to address the biggest challenges we face today).
Dr. Peter H. Diamandis is an international pioneer in the fields of innovation, incentive competitions and commercial space. In 2014 he was named one of “The World’s 50 Greatest Leaders” – by Fortune Magazine. Diamandis is also the Co-Founder and Vice-Chairman of Human Longevity Inc. (HLI), a genomics and cell therapy-based diagnostic and therapeutic company focused on extending the healthy human lifespan. In the field of commercial space, Diamandis is Co-Founder/Co-Chairman of Planetary Resources, a company designing spacecraft to enable the detection and prospecting of asteroid for precious materials. He is also the Co-Founder of Space Adventures and Zero-Gravity Corporation.
Diamandis is the New York Times Bestselling author of Abundance – The Future Is Better Than You Think and BOLD – How to go Big, Create Wealth & Impact the World. He earned an undergraduate degree in Molecular Genetics and a graduate degree in Aerospace Engineering from MIT, and received his M.D. from Harvard Medical School.
He turned his 10k Facebook group into 3M+ members, he’s written 3 New York Times bestselling books and Larry King calls him one of the worlds’ top trainers. He started from scratch after surviving a horrible car crash. As he saw the end near, he realized we’d all be asked 3 questions at the end of our lives. Did we live? Did we love fully? And did we make a difference, did we matter? With those 3 questions he left his corporate job and claimed a path to become a speaker, author, coach and trainer to inspire others with his message to live, love and matter. He now runs a multiple 8 figure business that inspires tens of millions of people on a weekly basis.
Brendon is one of the leading high performance coach and one of the most watched, quoted and followed personal development trainers in history. A Top 100 Most Followed Public Figure on Facebook, over 50,000,000 people watched his videos in the last 12 months and more than 1,000,000 students have completed his online courses and video series, making him “one of the most successful online instructors in history” (Oprah.com) and “the reigning world heavy-weight personal development educator” (Entrepreneur.com).
Forbes crowned him the “Ultimate thinking machine”. Ray Kurzweil is an inventor, futurist, computer scientist, founder of Singularity University, author and director of engineering at Google. He has been described as “the restless genius” by The Wall Street Journal, and “the ultimate thinking machine” by Forbes. Inc. magazine ranked him #8 among entrepreneurs in the United States, calling him the “rightful heir to Thomas Edison,” and PBS selected Ray as one of 16 “revolutionaries who made America,” along with other inventors of the past two centuries. He is considered one of the world’s leading inventors, thinkers, and futurists, with a 30-year track record of accurate predictions.
Kurzweil was the principal inventor of the first CCD flatbed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition.
Sergey Brin
Sergey Brin created Google with Larry Page, the two becoming billionaires as Google developed into the world’s most popular search engine and a media giant. After raising $1 million from family, friends and other investors, the pair launched the company in 1998. Google has since become the world’s most popular search engine, receiving an average of more than a trillion searches a day in 2016. On August 10, 2015, Brin and Page announced that Google and its divisions were being restructured under the umbrella of a new parent company called Alphabet, with Brin and Page serving as Alphabet’s respective president and CEO.
In November 2016, Brin was ranked No. 13 on Forbes‘ “Billionaires” list, and No. 10 among U.S. billionaires who made the list. According to Forbes.com, as of November 2016, Brin’s net worth was $37.9 billion. As director of special projects at Google, Brin shared the company’s day-to-day responsibilities with Page, who served as Google’s CEO, and Eric Schmidt, executive chairman of the company.
Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding X.com in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump‘s administration.
Angela is assistant dean of the Samberg Institute for Teaching Excellence at Columbia Business School and a former McKinsey consultant. Looking at the investing landscape, she was appalled at the lack of women investing and felt it was limiting the innovation economy. She founded 37 Angels, an angel investment network that trains women to invest in early stage start-ups. The network fund Angela is a sought-after expert on CNBC, Bloomberg TV, and Fox Business Network and is regularly featured in media outlets such as Huffington Post, Forbes, and Fast Company. Entrepreneur Magazine recognized Angela as one of Six Innovative Women to Watch in 2015, and Alley Watch named her as one of 100 NYC Tech Influencers You Need to Know.
Yin Lin, along with co-founder Lisa Wang, is the force behind SheWorx, a global collective of female entrepreneurs with programs in New York, Los Angeles, London, Singapore, and Tel Aviv. SheWorx has been recognized as the leading female entrepreneur event series, having launched in 6 global cities, reached over 20,000 women, and curated 100 dynamic round tables and summits providing women with actionable business strategies and access to top mentors and investors. Previously, she co-founded a design and development agency that consulted early stage startups to build out their brand and technology at their most critical juncture. Clients that have leveraged their expertise have gone on to raise over $ 27M in venture funding. She was an associate Techstars, one of the most selective technology accelerators in the world.
Tanya Menendez started researching the problem of technology’s hurting rural jobs in Oaxaca, Mexico, while at college. Later, working with Matthew Burnett at the Brooklyn Bakery, she came up with the idea of a platform for entrepreneurs who make things. She and Matthew started Makers Row, which helps small manufacturers get the software, community, and production materials they need to keep up with change.
Maker’s Row has industry leading investors like Alexis Ohanian, Joanne Wilson, Comcast Ventures, Index Ventures, Kapor Capital, Expansion Capital and Melo7. To date, Maker’s Row has raised over $2.5M in venture capital. In 2015, Tanya was included in Forbes’ 30 Under 30, and has been named Business Insider’s Coolest People in Tech and one of PopMechanic’s 25 Makers Who Are Reinventing the American Dream.
Based in Houston, Carolyn took a look at the burgeoning numbers of startup accelerator and incubators and saw something magical missing–women. She founded the Circular Board, the world’s first and largest digital accelerator for women entrepreneurs.
She currently is a board member for the Texas A&M Mays College of Business, a member of the Dell Women’s Entrepreneur Network, a United Nations Global Accelerator delegate, and TEDx speaker. Other honors include an American Express Micro to Millions award, Sam Walton Emerging Entrepreneur, and Entrepreneur Magazine 2016 “Woman to Watch.” She has been featured in Entrepreneur, Huffington Post, Fortune, Time, MSNBC and other national publications.
Reshma Shetty, co-founder, Ginkgo Bioworks
Reshma Shetty has raised over $151 million to re-engineer technology through cells. Reshma has been active in synthetic biology for over 10 years and co-organized the first international conference in the field: Synthetic Biology 1.0. In 2008, Forbes magazine named Shetty one of Eight People Inventing the Future and in 2011, Fast Company named her one of 100 Most Creative People in Business. Reshma holds a Ph.D. in Biological Engineering from MIT.
