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TEILOR, a story about diamonds, courage & motivation

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TEILOR, a story about diamonds, courage & motivation

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TEILOR, a luxury jewellery chain present now in five countries in CEE, started as a dream. One translated into a plan that built further a strong brand – the result of the vision and motivation to find possibilities in each circumstance. 

TEILOR, the story behind the brand

The first store opened its doors in 1998 on Teilor (Lindens) street – the one that also inspired the name of the brand. A strong vision and ambition led the brand to new opportunities – 51 stores in Romania that convey a unique brand experience through design, product portfolio and services.

In 2019, the company made the next step in line with the brand’s mission – opened its first stores in Bulgaria & Poland. Today, the 25 years of tradition translate into a brand that exceeds the local grounds to new stores across Europe – in Bulgaria, Hungary, Poland and the Czech Republic.

Aligned with international trends, TEILOR portfolio consists of iconic designs to celebrate life’s meaningful moments.

Diamonds, precious and semi-precious gemstones are part of the brand’s collections – with different cuts or colours, they become elements of statement jewellery pieces. The brand’s carefully selected designs are internationally certified by De Beers Institute of Diamonds and GIA, leaders in the diamond industry. Covering different styles, the brand also has a selection of versatile jewellery, an affordable luxury for everyday moments.

The main protagonists in the brand’s collections, diamonds are made of only one element – carbon. In the same manner, the DNA of the business is based only on unstoppable motivation. One that is visible in every step of the brand – from store openings to memorable launches of new collections.

Jewellery – the meeting point of art and new technologies

The brand’s collections are in sync with global trends, encompassing not only fashion but also technology. Adapting new materials, incorporating diamonds, the strongest gemstone with 10 on the Mohs scale, into titanium and overcoming each challenge – proof that the motivation behind the brand is visible in every process.

Brand collections – a statement through design 

Each of TEILOR’s collections talks about authenticity, craftsmanship, and a powerful concept – one that exudes the qualities of each gemstone into a memorable message.

The Exceptional – a collection of unique designs & confidence

The Exceptional – one of the brand’s iconic collections reunites diamonds and precious stones into unique settings. With impressive carats & coloured gemstones, each piece of jewellery is like no other – a spectacle of reflections & elegance.

The collection, inspired by the qualities of each individual, is a statement of confidence – every person is exceptional in everything they do.

The Exceptional also supported the communication concept of the brand in 2022. A reminder that every person is exceptional – also the core of the concept presented in the past year at BRAND MINDS. 

Pure Diamonds – a selection of jewellery with diamonds as the main characters

An iconic collection that explores diamonds in all their shapes – put together into jewellery that combines elegance with attention to detail. Carefully set into gold, each diamond conveys the 4C’s (cut, clarity, colour, carat) into shapes that gracefully reflect the light.

The collection is a reminder of the beauty and the power of a diamond. A statement of elegance in a simple, natural way that was also unveiled on the streets of Cannes.

Brave New Men – symbols of courage & high aspirations 

In 2022, TEILOR launched the first collection with an in-house design. A picture of courage and vision, the Brave New Men collection is a symbol of innovation and new technologies. Among gold, the collection brings a novelty – the use of titanium in jewellery.

The new material became a challenge – through the intense processing journey and the difficulty of integrating the diamonds due to the metal’s hardness. Complexity was, however, a motivation. And black and white gold, black or transparent diamonds and their combination naturally complemented the design.

Inspired by architecture and created by international jewellers who have embraced the challenge, the collection is a reminder that every day you are the architect of your own life.

TEILOR x BRAND MINDS – People are like diamonds

Through each collection or piece of jewellery, the brand continues its journey. Novelty, design and ambition – all lead to new stories – and one of them was written at BRAND MINDS 2022.

Inspired by the BRAND MINDS community – professionals who desire to learn more and aspire to become their best version – TEILOR took further the symbolism behind The Exceptional collection.

The result? A parallel with diamonds became the core of the concept presented at the event:

People are like diamonds. Carved and polished for their own notion of success.

A strong message, delivered at BRAND MINDS 2022, reminds us of the similarities between the qualities of the gemstone and the ones found in each and every one of us: STRENGTH, VALUES, VISION & EXPERTISE.

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