SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. In 1998, he sold Yoyodyne to Yahoo! and became Yahoo’s vice president of direct marketing. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this annual honor.
His latest book, What To Do When It’s Your Turn is now in its fifth printing. You can find it at yourturn.link