Business Strategy Masterclass
Friday October 27th, 2023
FACE CONVENTION CENTER
Professor of Strategy & Entrepreneurship @ LONDON BUSINESS SCHOOL
ONE OF THE WORLD'S MOST INFLUENTIAL STRATEGIC THINKERS
About Costas Markides
FORMER EXECUTIVE EDUCATION FACULTY DIRECTOR AT LONDON BUSINESS SCHOOL
Professor Costas Markides is recognised as one of the world’s foremost experts on strategy and innovation with over 20 years of research in: Corporate Entrepreneurship & Corporate Strategy and Disruptive Innovation
He holds the prestigious Robert P Bauman Chair in Strategic Leadership at London Business School where he has been teaching strategy and innovation for the last 33 years. He is the former Executive Education Faculty Director at London Business School, was a member of the Board of Directors at the Strategic Management Society and is the author of 9 business strategy bestselling books.
Professor Markides is currently teaching courses at London Business School’s programs of Master’s Degree and Executive Education.
DOCTOR OF BUSINESS ADMINISTRATION (DBA) FROM HARVARD
Professor Markides has a master’s degree in Economics from Boston University, and two degrees from Harvard Business School: master of business administration (MBA) and doctor of business administration (DBA).
AUTHOR OF 9 BUSINESS STRATEGY BOOKS
His books serve as a guide to a range of contemporary challenges business leaders face such as uncertainty, industry disruption and how to create new markets through innovation.
Organizing for the New Normal: Prepare Your Company for the Journey of Continuous Disruption
2021 BUY BOOK
Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
2008 BUY BOOK
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
2004 BUY BOOKBUSINESS STRATEGY MASTERCLASS
What you learn & Where you can apply it
YOU WILL LEARN:
- How to develop a strategy in today’s volatile and uncertain (VUCA) world;
- Frameworks for creating a culture of continuous innovation;
- How to mobilize the whole organization to support and help our digital transformation (or any major strategic change we are undertaking);
- Tactics on how to recruit, motivate and keep energized today’s talent and how to make them feel part of our culture.
WHERE YOU APPLY THE LESSONS FROM THE MASTERCLASS:
- BUSINESS STRATEGY: Create efficient strategies that work for the company;
- INNOVATION: Redesign the company roadmap toward innovation-focused goals;
- LEADERSHIP: Upgrade your skills in team management, engagement and strategic communication;
- DECISION MAKING: Make the best decisions for your company’s strategies taking into consideration the latest trends and company culture.
-
EVENT AGENDA
Friday, October 27th
from 10:00
to 11:30
BUSINESS STRATEGY IN A VOLATILE WORLD
- What are the choices that Strategy needs to make
- Why do companies fail to make choices?
- The importance of differentiation
- What kills our creativity and how to make sure that your strategy is innovative?
- How to ‘sell’ your Strategy to your team so they buy into it
11:30 BREAK - NETWORKING & COFFEE
from 12:00
to 13:30
CREATING A CULTURE OF INNOVATION
- Overcoming company and industry beliefs
- Developing strategies that break the rules
- The principle of variety and how to institutionalize it in the Strategy process
- How to provide clear communication
13:30 - 14:30 | LUNCH BREAK
from 14:30
to 16:00
DIGITAL TRANSFORMATION
- What is the Organizational Environment and how to develop it
- The Butterfly Principle: Small Changes, Big Impact
- Who are the effective change agents?
- The importance of experimentation
16:00 - 16:30 Q &A
WHY YOU SHOULD ATTEND
Benefits
for You
Benefits
for You
- Learn from one of the world’s foremost experts on strategy and innovation
- Become an innovative business architect
- Accelerate your professional growth
- Be among the top experts in your industry
- Share ideas with like-minded people
- Meet, connect & grow your network
- Learn how to create new habits to achieve your goals
- Reward yourself with the best learning experience with one of Europe’s best strategic thinkers
Benefits
for your Company
Benefits
for your Company
- Redesign the strategy which leads to your desired company goals
- Create efficient strategies that work for the company
- Use disruption to develop the business
- Become a fast and efficient decision-maker in a dynamic environment
- Generate unique, efficient business models
- Learn to adapt & make better decisions at tipping points
- Create a work environment that improves performance
- Learn to create an empowering corporate culture
- Expand your network with new strategic partnerships
- Reconnect with industry leaders
YOUR UNIQUE OPPORTUNITY FOR ELITE NETWORKING
TOP BUSINESS EXPERTS ATTEND THIS MASTERCLASS
IF YOU WORK IN ANY OF THESE INDUSTRIES, THIS MASTERCLASS IS FOR YOU
GET CERTIFIED IN BUSINESS STRATEGY
The BUSINESS STRATEGY MASTERCLASS is more than just training. It’s a unique learning opportunity to boost your skills & career as a business strategist.
GET TICKETS
TICKETS AND BENEFITS
THIS EVENT IS RECOMMENDED FOR:
- CEOs & Top Executives
- General Managers
- Entrepreneurs
- Business Consultants
- Brand Managers
- Business Owners
- Marketing Managers
- Investors
BUSINESS STRATEGY MASTERCLASS
VAT
- Access to the BUSINESS STRATEGY MASTERCLASS with COSTAS MARKIDES on October 27th
- Experience a memorable 6-hour BRAND MINDS event
- Learn from an internationally acclaimed and respected business expert
- Exclusive & valuable content that you won’t find anywhere else
- Elite networking opportunity
- BUSINESS STRATEGY MASTERCLASS certificate
- Coffee breaks
- Networking Lunch Experience
- No translation available
BUSINESS STRATEGY MASTERCLASS
WHEREFACE CONVENTION CENTER,
BUCHAREST, ROMANIA
WHENOctober 27th, 2023
PRICESTARTING 389 Eur + VAT
THE BEST MASTERCLASS
FOR BUSINESS EXPERTS
*CEOs and General Managers choose BUSINESS STRATEGY MASTERCLASS to prepare their companies for the future.
FOUNDERS
“Following my participation in his masterclass, I was enlightened & motivated to upgrade my company’s business strategy.”
A. S. | Founder | 5000+ employees
TOP EXECUTIVES
“Costas is one of the world’s leading authorities on business strategy. He is a compelling communicator, and deeply thought-provoking speaker.”
S. M. | CEO | 2000+ employees
ENTREPRENEURS
“I gained valuable insights and actionable tips from one of the world’s leading experts in strategy and innovation.”
M. T. | Entrepreneur | 1500+ employees
INVESTORS
“Professor Costas combines his expertise with legendary humour and extraordinary energy.
His masterclass with our executive teams produced lasting insights.”
V. R. | Investor | 50+ companies
TESTIMONIALS
OF WORLD-FAMOUS THINKERS ABOUT BRAND MINDS
Phenomenal business thinkers have joined BRAND MINDS events.
They are world famous experts in business, leadership, technology, branding, innovation and more.
VENUE LOCATION
We advice you to come early. Use Google Maps in order to reach the venue as easy as possible.
Venue address: FACE CONVENTION CENTER, Piata Presei Libere 3-5, Bucharest - Romania.
FACE CONVENTION CENTER
CONTACT US
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