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Costas Markides Masterclass for BRAND MINDS 2

Business Strategy Masterclass

Friday October 27th, 2023
FACE CONVENTION CENTER

Professor of Strategy & Entrepreneurship @ LONDON BUSINESS SCHOOL

Costas Markides
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ONE OF THE WORLD'S MOST INFLUENTIAL STRATEGIC THINKERS

Costas Markides

About Costas Markides

FORMER EXECUTIVE EDUCATION FACULTY DIRECTOR AT LONDON BUSINESS SCHOOL

Professor Costas Markides is recognised as one of the world’s foremost experts on strategy and innovation with over 20 years of research in: Corporate Entrepreneurship & Corporate Strategy and Disruptive Innovation

He holds the prestigious Robert P Bauman Chair in Strategic Leadership at London Business School where he has been teaching strategy and innovation for the last 33 years. He is the former Executive Education Faculty Director at London Business School, was a member of the Board of Directors at the Strategic Management Society and is the author of 9 business strategy bestselling books.

Professor Markides is currently teaching courses at London Business School’s programs of Master’s Degree and Executive Education.

DOCTOR OF BUSINESS ADMINISTRATION (DBA) FROM HARVARD

Professor Markides has a master’s degree in Economics from Boston University, and two degrees from Harvard Business School: master of business administration (MBA) and doctor of business administration (DBA).

AUTHOR OF 9 BUSINESS STRATEGY BOOKS

His books serve as a guide to a range of contemporary challenges business leaders face such as uncertainty, industry disruption and how to create new markets through innovation.

business model innovation costas markides

Business Model Innovation: Strategic and Organizational Issues for Established Firms

2023 BUY BOOK

Organizing for the New Normal: Prepare Your Company for the Journey of Continuous Disruption

2021 BUY BOOK

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

2008 BUY BOOK

All the Right Moves: A Guide to Crafting Breakthrough Strategy

1999 BUY BOOK
brand-minds-costas-markides-book1-min

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

2004 BUY BOOK

BUSINESS STRATEGY MASTERCLASS

What you learn & Where you can apply it

YOU WILL LEARN:

  1. How to develop a strategy in today’s volatile and uncertain (VUCA) world;
  2. Frameworks for creating a culture of continuous innovation;
  3. How to mobilize the whole organization to support and help our digital transformation (or any major strategic change we are undertaking);
  4. Tactics on how to recruit, motivate and keep energized today’s talent and how to make them feel part of our culture.

 

WHERE YOU APPLY THE LESSONS FROM THE MASTERCLASS:

  • BUSINESS STRATEGY: Create efficient strategies that work for the company;
  • INNOVATION: Redesign the company roadmap toward innovation-focused goals;
  • LEADERSHIP: Upgrade your skills in team management, engagement and strategic communication;
  • DECISION MAKING: Make the best decisions for your company’s strategies taking into consideration the latest trends and company culture.
  • EVENT AGENDA

    Friday, October 27th

    from 10:00

    to 11:30

    BUSINESS STRATEGY IN A VOLATILE WORLD

    • What are the choices that Strategy needs to make
    • Why do companies fail to make choices?
    • The importance of differentiation
    • What kills our creativity and how to make sure that your strategy is innovative?
    • How to ‘sell’ your Strategy to your team so they buy into it

    11:30 BREAK - NETWORKING & COFFEE

    from 12:00

    to 13:30

    CREATING A CULTURE OF INNOVATION

    • Overcoming company and industry beliefs
    • Developing strategies that break the rules
    • The principle of variety and how to institutionalize it in the Strategy process
    • How to provide clear communication

    13:30 - 14:30 | LUNCH BREAK

    from 14:30

    to 16:00

    DIGITAL TRANSFORMATION

    • What is the Organizational Environment and how to develop it
    • The Butterfly Principle: Small Changes, Big Impact
    • Who are the effective change agents?
    • The importance of experimentation

    16:00 - 16:30 Q &A

WHY YOU SHOULD ATTEND

Benefits
for You

Benefits
for You

  • Learn from one of the world’s foremost experts on strategy and innovation
  • Become an innovative business architect
  • Accelerate your professional growth
  • Be among the top experts in your industry
  • Share ideas with like-minded people
  • Meet, connect & grow your network
  • Learn how to create new habits to achieve your goals
  • Reward yourself with the best learning experience with one of Europe’s best strategic thinkers

Benefits
for your Company

Benefits
for your Company

  • Redesign the strategy which leads to your desired company goals
  • Create efficient strategies that work for the company
  • Use disruption to develop the business
  • Become a fast and efficient decision-maker in a dynamic environment
  • Generate unique, efficient business models
  • Learn to adapt & make better decisions at tipping points
  • Create a work environment that improves performance
  • Learn to create an empowering corporate culture
  • Expand your network with new strategic partnerships
  • Reconnect with industry leaders
GET TICKETS GROUPS PACKAGES

YOUR UNIQUE OPPORTUNITY FOR ELITE NETWORKING

700+
Limited seats
GET TICKETS

TOP BUSINESS EXPERTS ATTEND THIS MASTERCLASS

CEOs & Top Executives
Marketing Managers
Brand Experts
Business Consultants
Investors
Entrepreneurs
Business Owners
General Managers

IF YOU WORK IN ANY OF THESE INDUSTRIES, THIS MASTERCLASS IS FOR YOU

GET CERTIFIED IN BUSINESS STRATEGY

The BUSINESS STRATEGY MASTERCLASS is more than just training. It’s a unique learning opportunity to boost your skills & career as a business strategist.

GET TICKETS

TICKETS AND BENEFITS

THIS EVENT IS RECOMMENDED FOR:

  • CEOs & Top Executives
  • General Managers
  • Entrepreneurs
  • Business Consultants
  • Brand Managers
  • Business Owners
  • Marketing Managers
  • Investors

BUSINESS STRATEGY MASTERCLASS

419 EURO+
VAT
700 Euro + VAT
  • Access to the BUSINESS STRATEGY MASTERCLASS with COSTAS MARKIDES on October 27th
  • Experience a memorable 6-hour BRAND MINDS event
  • Learn from an internationally acclaimed and respected business expert
  • Exclusive & valuable content that you won’t find anywhere else
  • Elite networking opportunity
  • BUSINESS STRATEGY MASTERCLASS certificate
  • Coffee breaks
  • Networking Lunch Experience
  • No translation available
Buy this ticket
BUSINESS STRATEGY MASTERCLASS
WHERE
FACE CONVENTION CENTER,
BUCHAREST, ROMANIA
WHEN
October 27th, 2023
PRICE
STARTING 389 Eur + VAT
BRAND-MINDS-RALUCA-TATARU-CORPORATE-TICKETS

FOR CORPORATE PACKS

Email: tickets@brandminds.com

GROUP ACCESS

THE BEST MASTERCLASS
FOR BUSINESS EXPERTS

*CEOs and General Managers choose BUSINESS STRATEGY MASTERCLASS to prepare their companies for the future.

FOUNDERS

“Following my participation in his masterclass, I was enlightened & motivated to upgrade my company’s business strategy.”

A. S. | Founder | 5000+ employees

TOP EXECUTIVES

“Costas is one of the world’s leading authorities on business strategy. He is a compelling communicator, and deeply thought-provoking speaker.”

S. M. | CEO | 2000+ employees

ENTREPRENEURS

“I gained valuable insights and actionable tips from one of the world’s leading experts in strategy and innovation.”

M. T. | Entrepreneur | 1500+ employees

INVESTORS

“Professor Costas combines his expertise with legendary humour and extraordinary energy.
His masterclass with our executive teams produced lasting insights.”

V. R. | Investor | 50+ companies

GET TICKETS GROUPS PACKAGES

Strategy is all about combining choices of what to do and what not to do.

COSTAS MARKIDES

Professor of Strategy & Entrepreneurship @ LONDON BUSINESS SCHOOL

TESTIMONIALS
OF WORLD-FAMOUS THINKERS ABOUT BRAND MINDS

Phenomenal business thinkers have joined BRAND MINDS events.
They are world famous experts in business, leadership, technology, branding, innovation and more.

VENUE LOCATION

We advice you to come early. Use Google Maps in order to reach the venue as easy as possible.
Venue address: FACE CONVENTION CENTER, Piata Presei Libere 3-5, Bucharest - Romania.

map face convention center

FACE CONVENTION CENTER

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