Samsung’s story begins in 1969 when the company was founded to help people achieve the impossible. For over 50 years, Samsung has been innovating, creating technology that shatters old and new barriers helping people do the impossible. We continue to be driven by our mission, putting people and the things they love at the core of everything we create.
In this interview, Simona Panait, Head of Corporate Marketing & Communications South-East Europe, Samsung Electronics România & Bulgaria shares with us more about Samsung’s approach to innovation and AI technology, company culture and team development.
1. In what ways does Samsung envision AI shaping the future of consumer electronics and everyday life?
Innovation is part of Samsung’s DNA in terms of new products and technologies, but also in terms of how we approach our marketing initiatives.
If few years ago, when talking about innovation people were surprised by the latest CPU or the number of mega pixels available in the smartphone’s camera, now we are witnessing a new type of progress: now we see the AI technologies featured by Samsung products so advance they can offer people one of the most important resource, time. Either we are talking about the smartphone we carry daily in our pockets or about the washing machine which uses AI Energy Saving Mode to preserve energy, thus having a direct impact on the total energy spending of the household. AI technologies will change for sure the way we connect, we interact, making each of us more productive and creative.
2. What are Samsung’s long-term goals regarding AI?
If we need to summarize Samsung’s strategy for the new AI technology development, it should be AI For ALL, highlighting our commitment to industry-leading innovation and strategic work in improving lives.
With the potential to enhance experiences at home, at work, and everywhere in between, Samsung’s vision for AI encompasses all aspects of daily life. Just to give you an example, with Interpreter feature available on Galaxy AI universe, users can have real time conversations with a foreigner which language they don’t know, or they can have assistance when writing a business email.
3. What unique AI-powered applications or features does Samsung integrate in its products?
Well, I was talking earlier about Interpreter, and this is only one feature useful for both business and regular users. But Samsung’s foldable devices feature sophisticated AI features designed to adapt to your needs and optimize productivity.
Here’s how these AI-driven capabilities can elevate your business operations. Note Assist helps by transcribing your recordings and organizing them into coherent, concise summaries, thus making it easier to follow-up daily meetings. Circle to Search allows you to perform searches on the large fold-out screen by simply drawing a circle with your finger or the S Pen.
4. How do you define Samsung’s company culture?
Samsung philosophy is very human centric, no matter if we are talking about our internal environment, our clients or other stakeholders: dedicating its talents and technology towards creating superior products and services that contribute to a better global society. To achieve this, Samsung places great value on its people and technologies.
5. How important is team development for Samsung?
Samsung’s organizational culture is designed to motivate employees to achieve excellence, while supporting a diverse and inclusive work environment, which is essential for fostering creativity and innovation. Additionally, Samsung’s excellence is supported through the individuals that contribute each day to these developments and this is why in our teams it is common to support development of opportunities for all team members, passion for excellence, ethical foundation for integrity and constant progress.
