Bestselling Author of Blue Ocean Strategy & Blue Ocean Shift
BRAND MINDS 2020
Based on the 10-year study of strategic business moves across 30 industries, her unique strategy teaches leaders how to uncover new markets.
CO-AUTHOR OF 2 GLOBAL BUSINESS STRATEGY BESTSELLERS
Global bestseller Blue Ocean Strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written.
The New York Times and Wall Street Journal bestseller Blue Ocean Shift was selected by Amazon as one of the “Best Business and Leadership Books of 2017” and Apple iBooks called it “one of the biggest books of the year”.
#1 MANAGEMENT THINKER IN THE WORLD
Along with her colleague Chan Kim, Reneé is the first woman ever to secure the top spot on the Thinkers50 list of global thought leaders.
As the co-creator of the ground-breaking “blue ocean strategy”, her work is paving the way for organizations to break out of fixed market boundaries and create a whole new space for untapped business opportunities.
PUBLISHED BESTSELLING ARTICLES IN PRESTIGIOUS BUSINESS JOURNALS
Renée Mauborgne has published numerous bestselling articles in Harvard Business Review, Academy of Management Journal, Strategic Management Journal, Journal of International Business Studies, MIT Sloan Management Review, and others.
FELLOW OF THE WORLD ECONOMIC FORUM AND DAVOS
She brings rich, diverse experiences and perspectives to help accelerate progress and impact across both organizations’ platforms and projects.
CO-DIRECTOR OF THE INSEAD BLUE OCEAN STRATEGY INSTITUTE
The teaching materials developed by the institute are in use in over 2800 universities in 100 countries with individuals, organizations and national governments across the world applying the Blue Ocean Strategy model.
AWARDED LEADERSHIP GLOBAL THINKER
Her groundbreaking insights provide business leaders with the right tools to create lasting success.
By purchasing the tickets, you acknowledge and agree that circumstances beyond the Organizer’s control may impose the necessity of substitutions or cancellations of the speakers.
€444
EURO+
€504
EURO+
Access to the Marketing MASTERCLASS with Martin Lindstrom
1.299
EURO+–
Access to the Marketing MASTERCLASS with MARTIN LINDSTROM
You'll find out great ideas & efficient frameworks that will bring immediate results—whether you're a team manager, corporate executive or entrepreneur.
BRAND MINDS is the conference where you access valuable insights for your career growth, personal development, and business innovation.
BRAND MINDS is the best TEAM ENGAGEMENT experience! Your team will learn business strategy, leadership, marketing, creativity, sales, branding, design thinking, and consumer psychology.
Meet and connect with: CEOs, General Managers, marketing & brand experts, HR managers, sales experts, entrepreneurs & founders, investors, innovators, creators and tech leaders.
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