Fratelli Grup – 20 Years of Excellence in Hospitality
For 20 years, Fratelli has stood as a symbol of vision, creativity, and premium hospitality in Romania. More than a collection of venues, Fratelli is a story about people, passion, and places that bring them together. Born from the desire to offer not just services, but real experiences, Fratelli has built its name around a powerful idea: life is better when shared together, around a table, on a dance floor, under the stars.
20 Years of Stories, Style, and Soul
This year marks a major milestone: two decades since the birth of the Fratelli brand. From the very first coffee place, or the first club to a dynamic ecosystem of restaurants, beach venues, lounges, and events, the Fratelli story has grown alongside its community. Behind every cocktail, every beat, every dish, there’s a team dedicated to quality, creativity, and heart.
2025 is not just about looking back, it’s about embracing what’s next, this is also a year of new beginnings.
Introducing Casa Albă Băneasa and Casa Fratelli
To mark two decades of Fratelli, we’re not just opening new venues, we’re giving new life to places with a soul. This anniversary year is about more than celebrating our own Fratelli Grup journey, it’s about celebrating authenticity, timeless beauty, and the spaces that carry history in their walls.
Casa Albă Băneasa, a stunning architectural landmark designed by Octav Doicescu, one of Romania’s most renowned architects of the 20th century, is one of these places. With its Art Nouveau elegance and serene setting near the Băneasa forest, the villa has been respectfully restored and reimagined by Fratelli, becoming a refined destination for events that honors the past while embracing the present.
Casa Fratelli, our newest concept venue, follows the same philosophy: preserving the charm of iconic spaces while infusing them with our distinctive energy and modern vision. These are not just locations, they are symbols of a deeper promise: to create experiences that are rooted in history, inspired by beauty, and brought to life through hospitality.
Fratelli Grup Journey Continues
Twenty years later, Fratelli Grup mission remains unchanged: to craft meaningful moments, set trends, and build community through hospitality. With strong roots and fresh wings, Fratelli Grup is ready to shape the next chapter, driven by the same passion that started it all.
Here’s to 20 years of excellence. And to everything that’s yet to come!
Daniel Caramihai (CEO Fratelli): The most essential aspect of team leadership is empathy
Founded in 2005 by four visionary entrepreneurs, Fratelli Grup has grown from a stylish espresso bar into one of the most influential players in Romania’s HoReCa industry. With nearly 20 years of experience, Fratelli has continuously shaped the local nightlife and premium hospitality culture. Fratelli Grup has developed a diverse and dynamic portfolio of restaurants, clubs, and event venues across major Romanian cities including Bucharest, Constanța, Mamaia, Timișoara, and Iași.
The group operates multiple locations under several successful concepts, such as Fratelli, Biutiful, Uanderful, Fratellini, Casa Albă, Casa Fratelli and Carnivale Food Market — employing up to 500 people.
Daniel Caramihai, CEO Fratelli Grup – a short interview on innovation, AI and leadership
How is Fratelli currently using AI to enhance the guest experience?
DC: At Fratelli Grup, we see AI as a smart layer that supports what we do best, creating exceptional experiences. While the essence of our work is human interaction and attention to detail, we sometimes use AI in strategic areas like marketing, sales, and operational planning. It helps us stay agile, better understand guest expectations, and optimize our internal processes, so that everything runs smoothly, especially at large-scale events like Brand Minds.
For us, AI isn’t about replacing people, it’s about working smarter to elevate the guest experience.
Where do you draw the line between automation and the human touch?
DC: For us at Fratelli Grup, the human touch is not negotiable, it’s what defines hospitality. We use automation behind the scenes to improve efficiency, accuracy, and coordination, but the guest facing experience remains deeply personal. Whether it’s a warm greeting, a perfectly timed service, or a thoughtful detail on the plate, those moments can’t be automated and we don’t want them to be.
We see technology as a tool that frees up our people to focus more on what truly matters: meaningful human connections.
What’s one AI use case in HoReCa that you believe is underhyped, but game-changing?
DC: Predictive analytics for event planning and inventory management. It may not sound glamorous, but the ability to accurately forecast demand, guest behavior, or consumption patterns using AI can change how we prepare and scale our operations. It means less waste, better cost control, and a smoother guest experience, all of which are essential in high pressure environments like large events as we organize, especially with Fratelli Catering. It’s a behind the scenes game changer that allows us to shine. ☺
What is Fratelli’s most important organizational culture insight that the company learned about at BRAND MINDS?
DC: One key insight Fratelli gained from BRAND MINDS is the critical importance of agility within organizational culture. In today’s fast changing environment, being able to adapt quickly, not just in strategy, but in mindset and teamwork, is essential. This means fostering a culture where collaboration, continuous learning, and openness to new ideas are embedded in daily operations. At Fratelli, we’re inspired to keep evolving, ensuring our team stays flexible and aligned to deliver exceptional experiences no matter the challenge.
Name the most essential aspect of team leadership according to Fratelli.
DC: At Fratelli, the most essential aspect of team leadership is empathy. Understanding the individual strengths, challenges, and motivations of each team member creates a foundation of trust and open communication. This not only fosters collaboration, but also inspires people to perform at their best. Leadership isn’t just about directing, it’s about connecting and empowering the team to succeed together.
What are the top 3 changes that Fratelli applied following BRAND MINDS?
DC: Fratelli Grup has been proactively embracing agile decision making, enhanced team collaboration, and data driven planning for quite some time. Our partnership with BRAND MINDS helped us deepen our understanding and appreciation of these principles, reinforcing their vital role in our continued growth. This renewed focus motivates us to refine and elevate these practices even further, so we can consistently deliver exceptional services.
What is the latest news about Fratelli our readers should learn?
DC: This year, Fratelli Grup has expanded its portfolio with two remarkable openings that capture our commitment to premium hospitality and timeless experiences.
First, Casa Albă Restaurant, a 1930s villa envisioned by architect Octav Doicescu, nestled in the heart of Băneasa Forest. Over the years, the threshold of Casa Albă Băneasa has been crossed by great writers, renowned artists, and distinguished individuals who have cherished a tranquil life. Today, its tables continue their story in an atmosphere that recalls the grand conversations of yesteryear. Casa Albă Băneasa is not merely a restaurant, it is a timeless journey, an experience that transports you through eras, in a setting where history is not confined to forgotten memories, but is lived at every table, in every conversation, in every detail. More at: www.restaurantcasaalba.ro
Then, a new restaurant, Casa Fratelli, our latest project in the city center. We are running tirelessly to finish it and launching soon in the end of this year, a very special year for Fratelli Grup which celebrates a remarkable milestone, 20 years since its founding. Two decades of passion, dedication, and growth that have turned a simple idea into a renowned brand, shaping not just the nightlife of Bucharest, but the entire hospitality scene of Romania.
Fratelli Catering is the official Hospitality Partner of BRAND MINDS 2024
Fratelli Catering is the official Hospitality Partner of BRAND MINDS 2024, and as the hospitality partner, we are committed to providing exceptional service and creating a welcoming environment for all attendees to the summit.
Our premium experience in the hospitality industry allows us to understand the unique needs of the guests attending a summit like Brand Minds.
Stefan Aniculaesei, Managing Director Fratelli Catering, part of Fratelli Grup:
“We work closely with the organizers in order to create a customized experience that exceeds expectations, whether it’s providing delicious catering, or creating comfortable lounges for networking and relaxation.”
In 2019 Fratelli Catering, part of Fratelli Grup became The Official Hospitality Partner of BRAND MINDS, the ultimate business experience that made Bucharest become the business capital of Central and Eastern Europe.
„BRAND MINDS and Fratelli Grup are two companies established in the Romanian market as leaders in their industry, so this partnership came very naturally to me. My wish is to continue this partnership, to grow together, to support each other, to cultivate and live successful experiences for years to come, in order to put Romania on the map as the place where the global thinkers and the elite community of world-changers can’t wait to meet.”
Fratelli’s story is one of courageous entrepreneurship
In 2005, four friends decided to open a coffee shop in Bucharest. A concept far from anything else in the city at that time. Fratelli Espresso Bar was the beginning of a beautiful friendship, the place where the history of Fratelli began.
The idea developed and became a 100% Romanian brand success story. Now, day and night, you can find us in Bucharest, Constanța, Mamaia, Timișoara & Iași with some of the most amazing brands: Fratelli, Biutiful, Uanderful, Fratellini Bistro, Carnivale Food Market, Portobello Stradale, Fratelli Catering.
More info here: https://fratelli.ro/
Fratelli Catering is the official Hospitality Partner of BRAND MINDS 2023!
Fratelli Catering is the official Hospitality Partner of BRAND MINDS 2023, and as the hospitality partner, we are committed to providing exceptional service and creating a welcoming environment for all attendees.
Our premium experience in the hospitality industry allows us to understand the unique needs of the guests attending a summit like BRAND MINDS.
“We work closely with the organizers in order to create a customized experience that exceeds expectations, whether it’s providing delicious catering, or creating comfortable lounges for networking and relaxation”.
Stefan Aniculaesei, Managing Director Fratelli Catering, part of Fratelli Grup
In 2019 Fratelli Catering, part of Fratelli Grup became the official Hospitality Partner of BRAND MINDS, the ultimate business experience that made Bucharest become the business capital of Central and Eastern Europe.
Daniel Caramihai, CEO Fratelli Grup:
„BRAND MINDS and Fratelli Grup are two companies established in the Romanian market as leaders in their industry, so this partnership came very naturally to me. My wish is to continue this partnership, to grow together, to support each other, to cultivate and live successful experiences for years to come, in order to put Romania on the map as the place where global thinkers and the elite community of world-changers can’t wait to meet.”
Fratelli’s story is one of courageous entrepreneurship
In 2005, four friends decided to open a coffee shop in Bucharest. A concept far from anything else in the city at that time. Fratelli Espresso Bar was the beginning of a beautiful friendship, the place where the history of Fratelli began.
The idea developed and became a 100% Romanian brand success story. Now, day and night, you can find us in Bucharest, Constanța, Mamaia, Timișoara & Iași with some of the most amazing brands: Fratelli, Biutiful, Uanderful, Fratellini Bistro, Carnivale Food Market, Portobello Stradale, Fratelli Catering.
For more info, check our website.
In 2022, BRAND MINDS and Fratelli are creating together amazing inspiring experiences
The partnership between Fratelli, the event’s Hospitality Partner and BRAND MINDS came naturally as both companies share a common set of values: pioneering and high-quality services.
Today, Fratelli is a successful 17-year brand synonymous with high-quality services including exquisite catering experiences for large events as well as corporate clients. The company serves clients in five cities and developed six new brands in addition to Fratelli.
By writing a story of courage, Fratelli and BRAND MINDS strive to achieve similar goals: introducing unique concepts and providing customers with services of the highest quality level every week and every year, respectively.
Daniel Caramihai, CEO Fratelli Grup:
„In 2019 Fratelli Catering, part of Fratelli Grup became the official Hospitality Partner of BRAND MINDS, the ultimate business experience that made Bucharest become the business capital of Central and Eastern Europe.
BRAND MINDS and Fratelli Grup are two companies established in the Romanian market as leaders in their industry, so this partnership came very naturally to me. My wish is to continue this partnership, to grow together, to support each other, to cultivate and live successful experiences for years to come, in order to put Romania on the map as the place where the global thinkers and the elite community of world-changers can’t wait to meet.”
Daniel Caramihai CEO Fratelli Group
Fratelli’s story is one of courageous entrepreneurship
In 2005, four friends decided to open a coffee shop in Bucharest. A concept far from anything else in the city at that time. Fratelli Espresso Bar was the beginning of a beautiful friendship, the place where the history of Fratelli began.
The idea developed and became a 100% Romanian brand success story. Now, day and night, you can find us in Bucharest, Constanța, Mamaia, Timișoara & Iași with some of the most amazing brands: Fratelli, Biutiful, Uanderful, Fratellini Bistro, Carnivale Food Market, Portobello Stradale, Fratelli Catering.